EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer Erin Sparks

This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together.
In this episode, Dana and Erin discuss the role of the agency and its responsibility to help shepherd the Google assets of its clients.  Pay attention to how Big Query is set up for your clients: they must own the connection - it cannot be moved from an agency account to the client after set up!
This discussion also hones in on topics ranging from data-channeling, restrictions, and interpretation methods that help you optimize your utilization of Google Analytics. Grasp the power of Google’s advanced user-centric analytics in GA4, right here on The EDGE of The Web!
Key Segments:
[00:03:29] Introducing Dana DiTomaso
[00:05:07] How Dana got into SEO
[00:08:17] New Responsibilities For Digital Marketers with the Birth of GA4
[00:13:26] EDGE of the Web Title Sponsor: Site Strategics 
[00:21:00] EDGE of The Web Sponsor: Hostinger 
[00:22:40] Differences Between UA and GA4 
[00:28:16] EDGE of The Web Sponsor: Wix 
[00:29:39] Was GA4 Prematurely Implemented? 
[00:32:27] What Metrics Have Changed as a Result of GA4?
[00:35:33] A New Approach to Interpretation With GA4 
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Hostinger: https://edgeofthewebradio.com/hostinger 
Follow Our Guest
Twitter: https://twitter.com/danaditomaso?lang=en 
LinkedIn: https://www.linkedin.com/in/dditomaso/
Resources Mentioned in the Show:
Grow Your Agency with Google Analytics Training & Templates
9 Google Ads Mistakes That Are Hurting Your Business

Welcome back to News from the EDGE! There’s plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as ‘for the betterment of mankind’. Google adds ‘Notes’ feature to its artillery, allowing searchers the ability to write their own note on a specific search result listing… What could go wrong here! Plus, Google makes changes to ad policy to further protect children from dangers on the web. The landscape of the SERP is changing, so tune in for all the updates on digital marketing and AI from this past week right here on the EDGE 
News from the EDGE:
[00:11:48] EDGE of the Web Sponsor: Site Strategics 
[00:05:04] Google Search tests Notes on search results
[00:07:33] Google launches new personal search experience with follow button and personalized ranking
[00:11:48] EDGE of the Web Sponsor: InLinks
[00:12:35] Google announces update to child and teen ad policy language


AI Blitz:
[00:18:12] Microsoft recruits former OpenAI CEO Sam Altman and Co-Founder Greg Brockman
[00:22:07] Meta disbanded its Responsible AI team 
[00:23:39] EDGE of the Web Sponsor: Hostinger 
AI Tools:
[00:25:00] GPT Zero - More than an AI detector. Preserve what's human 
[00:25:59] Munch - Extract the most engaging and impactful clips from your long-form videos
Barry Blast from Search Engine Roundtable:
[00:27:34] Avoid including prices of flights in your title tags, says Google
[00:29:07] New Yahoo Search Experience May Launch Soon
[00:31:01] Google updates search quality raters guidelines
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Hostinger https://edgeofhtewebradio.com/hostinger
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry's best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry’s most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google’s Knowledge Graph, and beyond, offering insights that light the path ahead. Do not miss this very special feature of The EDGE of the Web as we discover the true trajectory of our industry, and SEO’s unite to scale the expansive future ahead!
 
*Thanks to our panelists!*
Mordy Oberstein
Cindy Krum
Julie McCoy
Ola King
JR Oakes
Key Segments:
[00:07:20] Panel Segments
[00:06:24] Title Sponsor: SE Ranking
[00:07:44] How Can We Maintain Creative Control When Using AI To Operate At Scale? 
[00:14:52] The Journey Ahead For SEO’s As In Relation To Content
[00:27:56] How Ca n We Ensure The Accuracy And Reliability Of AI Generated Content? 
[00:35:35] The Expanding Google Knowledge Graph
[00:45:34] How Is Search Generative AI Going To Transform The Way We Search For Information?
[00:55:34] How Will SGE Change Organic Links On The SERP?
[01:00:00] EDGE of The Web Sponsor: SE Ranking
[01:04:27] How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE?
[01:11:52] The Future Of SEO In The Next 18 Months
 
Thanks to Our Sponsor!
SE Ranking: edgeofthewebradio.com/seranking 
Follow Our Panelists 
Cindy Krum
Julie McCoy
Ola King
JR Oakes
Mordy Oberstein

Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future updates as soon they are likely to be coming in real time. There's big news in the marketing world as Meta and Amazon are joining forces to streamline the conversion process for advertisers. OpenAI takes further strides in the Artificial Intelligence race by poaching Google’s top AI researchers with monster contracts. Plus, Google releases the SGE wave across 120 new countries and territories across the globe. We’re all a bit jet lagged here but nevertheless, we’ve got all the best SEO news for you right here on The EDGE of the WEB!
News from the EDGE:
[00:07:33] November 2023 Brings New Reviews Update from Google
[00:13:21] Meta and Amazon Join Forces to Enhance Advertiser Conversion Process
[00:15:48] EDGE of the Web Title Sponsor: Site Strategics
[00:17:00] Danny Sullivan Says There Are Significant Alterations to Search Ranking System Coming Soon
AI Blitz:
[00:22:03] Hollywood Actors Strike Ends With a Deal That Will Impact AI and Streaming for Decades
[00:26:12] OpenAI lures Google's top AI researchers with multimillion-dollar offers
[00:27:08] Senate AI Insight Forum Considers Who’s Liable For AI Harm
AI Tools:
[00:30:26] Multimodal RAG - Leverage AI tech for insightful insurance adjustments
[00:31:51] SheetAI - Goodbye, spreadsheet chaos
[00:34:07] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:35:39] Google Expands Search Generative Experience To More Countries & Adds New Features
[00:37:09] Google's 3 Pillars Of Search Ranking Via DOJ Documents
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site    
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional CMS shackles holding you back. Today we map out the key to successfully optimize a Headless CMS, right here on The EDGE of The Web!  
[00:02:59] Reintroducing Lidia Infante
[00:03:50] What’s BrightonSEO All About? 
[00:06:50] What is a Headless CMS? 
[00:11:38] Migrating to a New CMS
[00:21:46] EDGE of the Web Title Sponsor: Site Strategics
[00:22:31] SEO Tips for Headless CMS’s
[00:27:24] What Areas in a CMS Are Taken For Granted? 
[00:32:22] EDGE of The Web Sponsor: Wix 
[00:34:05] Using AI to Execute CMS Migration
[00:40:59 ] Lidia’s Outlook on the Industry
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site  
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
Twitter: LidiaInfanteM
LinkedIn: Lidia Infante

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google's Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with 'person' entity types which have grown by threefold. Many alterations have been made to Google’s ways of comprehending writers, which raises some to question if this is a ploy to identify and combat AI-generated content. Google has taken the training wheels off, tune in as we evaluate all these key changes in the SEO realm on this special EDGE Flash on The EDGE of The Web!
Key Segments:
[00:00:20] Introducing Jason Barnard
[00:01:38] Major Changes in the Google Knowledge Graph
[00:03:42] Knowledge Vault vs. Knowledge Panels
[00:07:14] Google’s New ‘Understanding’ Of People
[00:12:26] Change in Search Quality Raters Guidelines
[00:20:20] EDGE of the Web Title Sponsor: Site Strategics
[00:21:27] Is This a Tactic By Google To Identify AI Content? 
[00:29:21] What’s The Next Major Update Going To Target? 
[00:30:43] BrightonSEO Sweepstakes
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site  
Follow Our Guest
Twitter: @Jasonmbarnard
LinkedIn: Jason Barnard