537 episodes

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer Erin Sparks

    • Business
    • 4.8 • 29 Ratings

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

    News from the EDGE | Week of 1.17.2022

    News from the EDGE | Week of 1.17.2022

    We’re feeling very blessed with our new sponsors, Ahrefs and Inlinks!  Listen to the team as Erin actually wears a color during recording!  Great articles from Mordy, Barry Schwartz and Michael Stelzner for this week’s digital marketing news!  Be sure to participate in our episode poll on Twitter. [00:04:04] Deep dive the December Product Review Update [00:14:13] DUCKDUCKGO passing 1 Billion Searches [00:18:36] Our Poll This Week [00:22:01] Ahrefs.com | Title Sponsor of EDGE of the Web [00:22:58] Our New Sponsor: Inlinks.net [00:23:41] Just registered your business on GBP? Get ready to wait. [00:26:45] Site Strategics, Sponsor of the EDGE [00:27:13] Is Google Analytics getting blocked and giving you half the picture of your traffic?

    • 36 min
    News from the EDGE | Week of 1.10.2022

    News from the EDGE | Week of 1.10.2022

    The EDGE team tackles the Steelers entering the playoffs, key articles from Matt Southern, George Nguyen and Sean Hollister, as well as a poll regarding out take on Shopify getting Yoast. But what is most notable this week is the lack of a Barry Schwartz. 04:46 Google Launches Shops Section in Mobile Search 12:28 Ahrefs.com | Title Sponsor of EDGE of the Web 13:32 Shopify SEO Gets Easier With Yoast App 21:09 Our Poll This Week 22:44 Our New Sponsor: Inlinks.net 23:56 Google Exec Say Apple is Holding Back Customers Who Text 29:45 Site Strategics, Sponsor of the EDGE

    • 34 min
    News from the EDGE | Week of 01.03.2022

    News from the EDGE | Week of 01.03.2022

    Welcome back to the EDGE for a new year of SEO and Digital Marketing News in 2022!  We started off in rare form with a resolution of #MoreMordy from the Head of Communications at Semrush.  Covering articles from Barry Schwartz and Miriam Ellis of Moz, we dug into Local SEO stories and stats.  Check out our new poll running on Twitter as well - chime in there and we’ll cover the recent poll every show.   [00:03:07] Products on your Google Business Profile Page & Maps! [00:05:04] Our Title Sponsor: Ahrefs. edgeofthewebradio.com/AWT  [00:06:05] December has been called the most volatile month in 2021 for Google Search [00:11:58] This Week’s Poll  [00:13:13] Thanks to our sponsor: Site Strategics [00:13:44] Stories about our industry from Local SEO Stats [00:25:50] RIP John Madden: The Turducken Story

    • 28 min
    Local SEO Myth with Darren Shaw

    Local SEO Myth with Darren Shaw

    Darren Shaw of Whitespark.ca joins the EDGE in the second of two parts as we dive into the persistent Local SEO Myths. We covering a great deal that Darren has seen for years and we kill them off, one by one. Darren is a fantastic resource for understanding the true impact that Google My Business (now Google Business Profile) has on a local service company’s customer relationship and conversions… today on the EDGE. [00:02:33] Local SEO Myth: Does everything have to be perfect for Google? [00:05:26] Local SEO Myth: Using a Call Tracking Number Negatively Impacts Rankings [00:07:22] Local SEO Myth: Setting Service Area in Google My Business Impacts Ranking [00:09:24] Local SEO Myth: Keywords in the Business Description [00:12:53] The Absolute, Most Important Thing to Convey: Trust [00:13:52] Local SEO Myth: Geotagging Images [00:18:16] Google Knows Your Space, Knows Your Brand, Knows Your Business [00:19:27] Local SEO Myth: No One Reads Reviews Anymore [00:25:25] Consumer Reviews Are A Conversion Step [00:34:35] Shoppers Are Not Clicking Through to Websites Anymore

    • 47 min
    News from the EDGE | Week of 12.27.2021

    News from the EDGE | Week of 12.27.2021

    The end of the year is here and we covered so much on today’s show.  Not really - it was a Matrix 4 bashfest.  A couple of news items, yadda yadda and how bad could a movie suck?  Truly?  Thanks to Barry Schwartz, Matt Southern, Kevin Indig and Garret Sussmann for their articles, but the thanks really goes to Warner Brothers for making the Matrix 4, what a great gift to end the year with.   Special thanks to our title sponsor Ahrefs - check out their free SEO audit tool at [00:00:54] Our Matrix4 reviews/bashing  [00:08:20] TikTok takes the crown of WORLD’S MOST POPULAR DOMAIN from Google [00:11:31] G-Rated sounding domains that lead to not-so-G-rated sites don’t show up in Google Search… unless you pay for ads. [00:19:28] We’ve got your Predictions, YOU’RE PREDICTIONS HERE! See you next year!

    • 28 min
    467 | News from the EDGE | Week of 12.20.2021

    467 | News from the EDGE | Week of 12.20.2021

    We welcome our new title sponsor, Ahrefs as part of the EDGE team.  Welcome back!  We’re coming in for a landing of this year’s news items with UPDATES!  Get your UPDATES here!   [00:02:47] Updates…get your updates here! You know what would make the holiday week even better? Product review updates from Google! [00:10:00] John Mueller says you can’t even tell which SEO efforts have changed your rankings [00:17:50] YouTube is going to be adding automatic links to places mentioned in videos…

    • 25 min

Customer Reviews

4.8 out of 5
29 Ratings

29 Ratings

malfoxley ,

Great show!

Erin, host of the Edge of the Web podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Josh James Lyons ,

Part of my weekly podcast lineup

There are a handful of podcasts I always listen to, each week, and this SEO-centered podcast made that list about six months ago.

Here are my thoughts on why someone might appreciate it:

• Weekly News: I often don’t have much time to sift through the latest news and figure out what’s actually newsworthy on a regular basis. Fortunately, I don’t have too. Erin and Mordy do share the latest news each week, which saves me time.
• Personality: let’s just say they’ve got it (personality). Some podcast hosts spend too much time chatting about their personal lives or things that aren’t really pertinent to the episode. That’s not the case with Erin and Mordy. They don’t go over board, but they manage to add a lot of personality to the show. Teasing each other in a friendly way would probably be the best way to describe it. This keeps the podcast interesting and helps you get to know the hosts.
• SEO Insights: I wanted to find a good podcast that was regularly sharing the latest knowledge in the SEO landscape. That’s why I found this podcast. Not every SEO podcast is worth the time it takes to listen, especially for someone who isn’t just looking to stay up to date on basic SEO concepts. Erin and Mordy do a great job discussing trending SEO news and also hitting on some of the more technical SEO concepts.
• Great Guests: I discover quality people to pay attention to by seeing who’s brought on as a guest. Everyone who’s invited onto the show is quality, and tends to have a specific focus within the search engine optimization realm. So, having them provide their own insights and perspectives is valuable.
• Bonus Reason: They’ve got an awesome tag line you can’t help but respect and appreciate.

The points above are the main reasons The Edge of The Web made it to my weekly podcast rotation. I hope you find the podcast as beneficial as I do, and kudos to the team for sharing quality content every week. It takes time and effort and is much appreciated.

JeffLouella ,

One of the best produced SEO podcasts.

Even with Mordy on it, the podcast still kicks it. Highly recommend, even with Mordy.

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