599 episodes

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer Erin Sparks

    • Business
    • 4.6 • 34 Ratings

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

    534 | Images and Local Search w/Mike Blumenthal

    534 | Images and Local Search w/Mike Blumenthal

    Mike Blumenthal’s second segment on the EDGE takes us into the realm of the value of image optimization for Local Search. It’s a huge conversion factor for businesses that can be easy wins. Check out the incredible tool, AirCam.ai - a service that gives a breakdown of all of the images your business needs for local visibility.
    Mike gives us his take on the most recent Google updates and how they may affect local visibility. He also unequivocally lays down his opinion about AI machine learning evaluating human content: Google’s not being accountable for the businesses that are relying on local visibility for revenue.
    [00:04:35] The HCU: Content Written For People By People Evaluated By AI
    [00:06:40] The Machine is Getting It Wrong
    [00:08:40] Is Helpful Content Update Unfair to SMB’s Without Budget?
    [00:12:37] Will the Updates Affect the Knowledge Graph?
    [00:14:09] EDGE of the Web Title Sponsor: Site Strategics
    [00:15:11] Why are Images So Valuable to Local Search?
    [00:29:14] Mike’s Pro Tip for Local Optimization: Aimcam.ai
    Thanks to our sponsors!
    Site Strategics https://www.sitestrategics.com
    Follow Mike!
    https://www.twitter.com/mblumenthal 
    https://www.linkedin.com/in/mblumenthal/ 
    https://www.youtube.com/channel/UCQb7CMIgNQz38U6RVcE8rug 
    Connect:
    mblumenthal@nearmedia.co

    • 35 min
    News from the EDGE | Week of 09.19.2022

    News from the EDGE | Week of 09.19.2022

    Dug into Search Engine Land, Tech Crunch and yes, Bloomberg (the first one on deck) this week. Of course, we couldn’t cover the bloody 5th Product Review Update from Google, as we recorded on Monday. Wow - updates are coming inside of weeks now. Can’t really grab ahold of that unless we go to a daily news show! (Please stop the updates, Google, please!)
    Had great fun, as usual, with Mordy and Jacob. Check out the links and let us know how we’re doing at RateThisPodcast.com/Edge!
    [00:03:12] Negative reviews can not be changed through incentives to customers
    [00:06:19] EDGE of the Web Title Sponsor: Site Strategics
    [00:07:08] Discord-like Messaging coming to Facebook
    [00:09:02] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
    [00:09:55] Google and Alphabet antitrust suit regarding ad technology will NOT be thrown out…
    [00:14:15] Fast Track 1: Google Drops Article Too Short & Word Count Section From The Search Console Content Errors
    [00:16:26] Fast Track 2:Google Promotes Google Lens In Mobile Search
    [00:18:34] Fast Track 3: Google Tests Two People Also Ask Results In One Question
    Thanks to our sponsors!
    Site Strategics https://edgeofthewebradio.com/site
    Inlinks https://edgeofthewebradio.com/inlinks
    #StandwithUkraine edgeofthewebradio.com/ukraine

    • 24 min
    Local Search Volatility and Google Accountability

    Local Search Volatility and Google Accountability

    Mike Blumenthal, “Professor Maps” of the Local SEO community, catches up with the EDGE after some time to lay out the volatility he’s seen in local search. Mike’s been focused on the Google Business Profile forums and has seen some pretty striking and concerning developments. Witnessing around 200 review take-downs and close to 2,000 business profile suspensions per month, Mike’s a bit concerned to say the least.
    Where is Google’s accountability and transparency in responding to these issues? There’s no mechanism to challenge the decision on the review take-downs. 
    The value of Local Search positioning and consumer interaction is unquestionable. But one question does present itself: who’s property is this, yours or Google’s?
    [00:05:59] So Many Changes in Local SEO - The Last Few Years
    [00:08:20] Local SEO Volatility: A Recent Timeline
    [00:09:47] Google Sees Their Future as Local
    [00:12:16] How Valuable is Google Local Search? Sometimes 95% of Leads
    [00:14:07] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
    [00:17:11] The Consumer is Trained on Google Reflection of your Brand
    [00:18:09] Hunting in GBP Forums with a Specific Focus
    [00:21:39] There’s No Support from Google, Once They Nuke a Review
    [00:22:51] EDGE of the Web Sponsor: Site Strategics
    [00:24:34] Are We Just Going to Just Publish to Google in the Future?
    [00:25:49] Is This Our Property or Google’s?
    [00:28:28] Business Suspensions Complaints are 10X 
    Thanks to our sponsors!
    Page One Power https://edgeofthewebradio.com/pageonepower 
    Site Strategics https://www.sitestrategics.com
    Follow Mike!
    https://www.twitter.com/mblumenthal 
    https://www.linkedin.com/in/mblumenthal/ 
    https://www.youtube.com/channel/UCQb7CMIgNQz38U6RVcE8rug

    • 33 min
    News from the EDGE | Week of 09.12.2022

    News from the EDGE | Week of 09.12.2022

    Ever listened to a podcast dumpster fire? You’ve got to check this one out. We led with today’s breaking news of Google’s September 2022 Core Update and didn’t rearrange the rest of our headlines. And what were those headlines, you might ask? Talking about the PREVIOUS update that we were still waiting to see affect our rankings. Yup - poured gasoline over the entire show and watched it burn!
    Still - good stories from Search Engine Land, Search Engine Journal and Barry. We could only really use two stories out of the six…..probably should have thought that one through a little bit more.
    [00:03:59] A New Core Update - Now!
    [00:10:46] EDGE of the Web Title Sponsor: Site Strategics
    [00:12:19] Youtube May Be Adding New Analytic Research Features
    [00:16:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
    [00:16:42] Helpful Content Might Still Get Stronger With Next Core Update
    [00:18:51] Fast Track 1: Google Helpful Content Update Is Now Done Rolling Out
    [00:19:25] Fast Track 2: Book On Google For Google Flights To Be Discontinued Outside US
    [00:20:10] Fast Track 3: Only 20% Noticed Ranking Changes After Google's Helpful Content Update



    Thanks to our sponsors!
    Site Strategics https://edgeofthewebradio.com/site
    Inlinks https://edgeofthewebradio.com/inlinks

    • 24 min
    The Two Essential Ingredients of SEO w/Michel Fortin

    The Two Essential Ingredients of SEO w/Michel Fortin

    The second segment of our Michel Fortin interview goes from helpful content straight into the customer’s search intent. Are we meeting them on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking? We may be in a new world of pruning and reworking content, shaking off some old habits and replacing them with a new discipline of careful evaluation.
    Check out the first segment of our interview with Michel Fortin, a 30-year vet in the SEO industry and a pivotal player in our quest to understand how we can be helpful.
    [00:05:28] The Three P’s: Presence, Prominence, and Performance
    [00:08:34] Where Are You Standing Out?
    [00:11:20] Are We Along Their Journey?
    [00:12:41] Google's Changing Things for a Reason!
    [00:14:28] Answer Three Key Questions
    [00:15:40] EDGE of the Web Title Sponsor:Site Strategics
    [00:16:38] SEO Boils Down to Two Essential Ingredients
    [00:20:50] Maslow's Hierarchy of Needs
    [00:24:11] Focus on Quality Signals
    [00:27:14] QRG Married to the Helpful Content Update
    [00:29:20] Is the Ranking Content Going to Have to Be Rewritten?
    [00:33:20] Machine Learning is Just Getting Started



    Thanks to our sponsors!
    Site Strategics https://www.sitestrategics.com 
    Follow Michel:
    https://www.twitter.com/michelfortin/
    https://www.facebook.com/michelguyfortin/ 
    https://www.linkedin.com/in/michelguyfortin/ 
    https://www.instagram.com/michelguyfortin/ 
    Michel’s recent article:
    https://www.wix.com/seo/learn/resource/user-first-seo
    Google’s recent update announcement:
    https://developers.google.com/search/blog/2022/08/helpful-content-update

    • 39 min
    News from the EDGE | Week of 09.05.2022

    News from the EDGE | Week of 09.05.2022

    We came across a very important article from Dan Taylor this week regarding the possibility of site indexing being the most coveted goal for SEO’s of the future. Coupled with an article from Search Engine Roundtable regarding Google’s ability to ascribe quality to different sections of your site - I think we have some clear perspective of the SEO future to come! (see, Erin can write!) Article from the Verge, Search Engine Land, and DanTalyor.online, as well as Search Engine Roundtable - it’s a jammed-packed digital marketing news show this week!
    [00:04:55] Paid features coming to Facebook and Instagram
    [00:09:30] EDGE of the Web Title Sponsor: Site Strategics
    [00:10:28] The Helpful Content update is still going, and going, and going…
    [00:13:23] Next up for SEOs: Indexing!
    [00:18:31] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
    [00:19:33] Fast Track 1: Google Ads To Disapprove Ads That Don't Meet Better Ads Standards
    [00:20:40] Fast Track 2: Google Can Crawl Site Sections More Frequently & Determine Quality By Section
    [00:22:44] Fast Track 3: SiteGround Now Hosting Bill Slawski's SEO By The Sea For Free
    [00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
    [00:24:00] #SEOChat



    Thanks to our sponsors!
    Site Strategics https://edgeofthewebradio.com/site
    Inlinks https://edgeofthewebradio.com/inlinks
    Page One Power https://edgeofthewebradio.com/pageonepower 




    #StandwithUkraine edgeofthewebradio.com/ukraine

    • 27 min

Customer Reviews

4.6 out of 5
34 Ratings

34 Ratings

DavidCorbly ,

Busy Website Designers and SEO Pros Can’t Miss Edge of the Web!

My life is super busy as a website designer and SEO professional, so I have to be choosy about how I invest my time in continuing education and keeping up with trade news. Edge of the Web makes that choice easy—it’s the one podcast that I absolutely can’t miss every week! Whether it’s the news, the interviews, or the brotherly banter between Erin and Mordy, I always get a great ROI on my time spent listening. Don’t be a piece of cyberdriftwood and subscribe now!

alongtail ,

Top SEO Podcast!!

If you are looking to grow your knowledge on all things SEO, this is the podcast for you!! Not only can you keep up with the top trending SEO news weekly but you can get endless knowledge from the top SEO influencers in the industry. Erin hosts this podcast very well by navigating the conversation to guide the guests to dive deeper with their thoughts!

malfoxley ,

Great show!

Erin, host of the Edge of the Web podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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