615 episodes

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer Erin Sparks

    • Business
    • 4.6 • 35 Ratings

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

    550 | News from the EDGE | Week of 11.28.2022

    550 | News from the EDGE | Week of 11.28.2022

    Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think!
    Articles from Social Media Today and Wix as well.
    And some fun with sounds that are now obsolete!
    News from the EDGE:
    [00:04:16] New Ad Targeting available on Twitter
    [00:08:24] EDGE of the Web Title Sponsor: Site Strategics
    [00:09:28] Study from Wix: How Stable are Pinterest rankings and Traffic?
    [00:15:40] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
    [00:16:31] Comparing Page Indexation between Tools
    [00:23:08] Ahrefs Getting the Short End of the Stick in Comparisons?
    [00:35:14] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
    [00:36:12] Obsolete Sounds?
    Barry Blast from Search Engine Roundtable:
    Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again - Link
    Google: 60% Of The Internet Is Duplicate - Link
    Google Tests New People Also Ask User Interface - Link
    Thanks to our sponsors!
    Site Strategics https://edgeofthewebradio.com/site
    Inlinks https://edgeofthewebradio.com/inlinks
    Page One Power https://edgeofthewebradio.com/pageonepower 
    Follow Us:
    Twitter: @ErinSparks
    Twitter: @MordyOberstein
    Twitter: @TheMann00
    Twitter: @EDGEWebRadio
    #StandwithUkraine edgeofthewebradio.com/ukraine

    • 41 min
    Semantic Search Evolution with Marie Haynes

    Semantic Search Evolution with Marie Haynes

    Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters.
    Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google’s Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand the language better while defining online entities in its Knowledge Graph.
    Dr. Marie Haynes has over ten years in the SEO trenches and frequently speaks at industry conferences. In addition, she contributes to many SEO publications. Marie is the founder and President of Marie Haynes Consulting.
    Key Segments:
    [00:03:31] Choppy Waves in the SEO Industry
    [00:05:00] An Overview of the Quality Raters Guidelines
    [00:09:05] Your Money or Your Life
    [00:11:03] Algorithms and Machine Learning
    [00:13:35] EDGE of the Web Sponsor: Site Strategics
    [00:14:34] Feeding the Machine Learning Beast 
    [00:14:56] News, Disinformation and Political Subjects
    [00:19:41] Entity Space of SEO – Understanding Language
    [00:24:57] Structured Data and Unstructured Data
    [00:28:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix
    [00:30:02] Original Reporting, Information, Analysis and Content.
    [00:31:22] Quality Raters Guidelines Book and Newsletter
    [00:33:22] Final Thoughts
    Follow our Guest:
    https://twitter.com/Marie_Haynes
    https://www.mariehaynes.com/seo-newsletter/
    https://ca.linkedin.com/in/marie-haynes
    https://www.mariehaynes.com/
    Dr. Marie Haynes’ SEO Podcast
    https://www.mariehaynes.com/seo-newsletter/seo-podcast/
    Dr. Marie Haynes’ Google Quality Raters Guidelines book
    https://www.mariehaynes.com/product/quality-raters-guidelines/
    Thanks to our Sponsors!
    Site Strategics https://www.sitestrategics.com
    Wix https://edgeofthewebradio.com/wix

    • 37 min
    News from the EDGE | Week of 11.21.2022

    News from the EDGE | Week of 11.21.2022

    Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy’s is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google Search Central Blog were key discussion points, along with our belief that the web is on drugs….yeah, I think we’re there, folks. With the Amazon layoffs, Elon Musk, and people trying to change the author of articles…..it’s a mess.
    News from the EDGE:
    [00:05:34] Layoffs at Amazon, Ticketmaster debacle, Is there still anyone left at Twitter besides the CEO?
    [00:10:57] The Impact of Local Business Reviews on Consumer Behavior
    [00:14:27] EDGE of the Web Title Sponsor: Site Strategics
    [00:14:47] Straight from Google: Guide to the Google Search ranking systems
    [00:18:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
    Barry Blast from Search Engine Roundtable:
    [00:19:29] Barry Blast 1: Google: E-A-T Applies To Every Single Query - Link
    [00:22:18] Barry Blast 2: Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author - Link
    [00:24:30] Barry Blast 3: Beware Of Fake Ownership Requests From Google Business Profiles - Link
    [00:26:42] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
    Thanks to our sponsors!
    Site Strategics https://edgeofthewebradio.com/site
    Inlinks https://edgeofthewebradio.com/inlinks
    Page One Power https://edgeofthewebradio.com/pageonepower 
    Follow Us:
    Twitter: @ErinSparks
    Twitter: @MordyOberstein
    Twitter: @TheMann00
    Twitter: @EDGEWebRadio
    #StandwithUkraine edgeofthewebradio.com/ukraine

    • 29 min
    Recovering from Algorithm Update Effects with Marie Haynes

    Recovering from Algorithm Update Effects with Marie Haynes

    Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In addition, she explores ways to identify and track the impacts of algorithm updates on a website, while pointing out many of the culprits responsible for misleading false positives, which may be wrongfully associated with an update.
    With over 10 years of SEO experience, she’s a regular speaker at MozCon, Pubcon, SMX, and Brighton SEO, and a frequent contributor to many industry publications. She’s the owner and President of Marie Haynes Consulting. Additionally, Dr. Marie Haynes hosts one of the top SEO podcasts, Search News You Can Use.
    Time to dive into Google algorithm updates… on the EDGE!
    Key Segments:
    [00:02:15] Introducing Dr. Marie Haynes 
    [00:04:11] Highest Levels of Continued Rank Volatility
    [00:05:00] Should We Be Focused On Traffic?
    [00:06:41] Product Review and Core Updates
    [00:09:11] The Compounding Impacts of Multiple Updates and Diagnoses
    [00:12:39] EDGE of the Web Sponsor: Site Strategics
    [00:13:42] Gross Traffic vs. Individual Page Traffic
    [00:14:32] Transactional vs. Informative Content
    [00:16:31] Old School SEO
    [00:18:12] Intent and Relevancy
    [00:21:41] The Helpful Content Update, Knowledge Graph and Snippets
    [00:23:32] Not All Traffic Changes Are From Algorithm Updates
    [00:27:35] MobileMoxie Tracks Historical SERP Snippets
    [00:28:44] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix
    [00:29:37] The Apocalypse!
    [00:33:16] Questions, Questions and More Questions
    [00:35:18] External Evidence
    [00:37:20] AI Content Is Likely Algorithmically Identifiable
    Follow our Guest:
    https://twitter.com/Marie_Haynes
    https://www.mariehaynes.com/seo-newsletter/
    https://ca.linkedin.com/in/marie-haynes
    https://www.mariehaynes.com/
    Dr. Marie Haynes’ SEO Podcast
    https://www.mariehaynes.com/seo-newsletter/seo-podcast/
    Thanks to our Sponsors!
    Site Strategics https://www.sitestrategics.com
    Wix https://edgeofthewebradio.com/wix

    • 40 min
    News from the EDGE | Week of 11.14.2022

    News from the EDGE | Week of 11.14.2022

    Cindy Krum jumps into the news with Erin to tackle the slew of news this week! A little late, but still really important! Erin blames his kids…
    Covering articles from Barry Schwartz, Mike Blumenthal, Roger Montti and Fili Wiese, we also jumped into a Twitter thread that revealed something very interesting! Is there going to be a larger focus on structured data from Google to the degree of triggering manual penalties? As Cindy says.
    “The news this week kind of reinforces the idea that you are in Google's results wherever you are at their leisure and at their discretion. And what they give, they can easily take away.” Check your schema, all - it could be an issue.
    News from the EDGE:
    [00:03:16] Almost all industries have seen a large increase in Google Cost-Per-Leads
    [00:08:56] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
    [00:09:41] Twitter removes 80% of its contractor employees without notice
    [00:14:20] GBP updates might eliminate your reviews. Have backups!
    [00:20:54] EDGE of the Web Title Sponsor: Site Strategics
    [00:21:42] Marketers are jumping on the Mastodon bandwagon. Should you?
    [00:25:11] Social Thread: Spammy Schema will get a Manual Penalty?
    Barry Blast from Search Engine Roundtable:
    [00:32:41] Barry Blast 1: Google Ads Paying Advertisers $100 To Enroll In Automatically Applies Recommendations
    Thanks to our sponsors!
    Site Strategics https://edgeofthewebradio.com/site
    Inlinks https://edgeofthewebradio.com/inlinks
    Follow Us:
    Twitter: @ErinSparks
    Twitter: @Suzzicks
    Twitter: @TheMann00
    Twitter: @EDGEWebRadio
    #StandwithUkraine edgeofthewebradio.com/ukraine

    • 38 min
    Visual Search Optimization with Crystal Carter

    Visual Search Optimization with Crystal Carter

    Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best practices in optimizing for Visual Image Search. Crystal answers this question: How do we ensure our brands and services are part of our customer's visual search?
    Let’s talk visual search optimization… today on the EDGE!
    Key Segments:
    [00:04:31] Throwback to Ep. 544
    [00:06:35] Associated Intent
    [00:08:45] Caterpillars, Butterflies, Hummingbirds, Oh My!
    [00:09:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower
    [00:10:29] Stats, Stats, Give Me More Stats
    [00:11:42] Ecommerce Implications
    [00:13:14] More Rich Images on Your Website
    [00:14:06] Optimizing for Visual Image Search
    [00:17:47] LegoLand is Cool / User Generated Content
    [00:20:32] AI-Powered Local Photos
    [00:21:40] Let’s Find A Burrito
    [00:22:37] Bridging the Gaps
    [00:24:37] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
    [00:25:09] Stock Photography
    [00:27:17] Infographics
    [00:28:13] International and Language-less
    [00:29:41] All Things Logo
    [00:36:09] Google Visual Search vs. Image Search
    [00:37:06] MuM Knows Best
    [00:39:29] Goggles or Googles?
    [00:43:04] Users Want Google Lens
    Follow our Guest:
    https://twitter.com/CrystalontheWeb
    https://www.instagram.com/crystalontheweb_/
    https://uk.linkedin.com/in/crystal-carter-digital
    https://www.crystalcarterseo.com/
    Crystal’s Harnessing Visual Search for Optimization Opportunities!
    https://moz.com/blog/seo-opportunities-visual-search
     
    Thanks to our Sponsors!
    Page One Power https://edgeofthewebradio.com/pageonepower  
    Wix https://edgeofthewebradio.com/wix 

    • 46 min

Customer Reviews

4.6 out of 5
35 Ratings

35 Ratings

Klllakh ,

By pros for pros

Best podcast in digital marketing by far. This is the one professional podcast I keep up with regularly.

DavidCorbly ,

Busy Website Designers and SEO Pros Can’t Miss Edge of the Web!

My life is super busy as a website designer and SEO professional, so I have to be choosy about how I invest my time in continuing education and keeping up with trade news. Edge of the Web makes that choice easy—it’s the one podcast that I absolutely can’t miss every week! Whether it’s the news, the interviews, or the brotherly banter between Erin and Mordy, I always get a great ROI on my time spent listening. Don’t be a piece of cyberdriftwood and subscribe now!

alongtail ,

Top SEO Podcast!!

If you are looking to grow your knowledge on all things SEO, this is the podcast for you!! Not only can you keep up with the top trending SEO news weekly but you can get endless knowledge from the top SEO influencers in the industry. Erin hosts this podcast very well by navigating the conversation to guide the guests to dive deeper with their thoughts!

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