757 episodes

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer Erin Sparks

    • Business
    • 4.6 • 36 Ratings

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

    \On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

    \On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

    This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and hosts and produces the Search with Candour podcast. Marks is the Co-Owner of Candour and has over 20 years of industry expertise in SEO and PPC under his belt. He is also a regular member of Search with Candour.
    Discover what it means to be a podcaster in 2024 as we follow the evolution of the Search with Candour podcast from its origin until now. Mark & Jack discuss the fundamental stepping stones they climbed to get Search with Candour to its current status. Understand how to form a proper cadence and why tailoring content to different platforms will increase visibility and overall web optimization. Learn the ins and outs of podcasting and how this unique form of content can amplify your digital brand this week on the EDGE of the Web SEO Podcast! 
    Key Segments:
    [00:03:23] Introducing Mark Williams-Cook & Jack Chambers-Ward
    [00:13:09] EDGE of the Web Title Sponsor: Site Strategics
    [00:15:19] The Origin Of Search with Candour
    [00:19:30] What Pivots Were Made Along The Way In The Production Of Search With Candour? 
    [00:22:20] How Has Podcasting Impacted Search Engine Optimization of Candour? 
    [00:29:49] EDGE of The Web Sponsor: Wix 
    [00:31:32] What Has Been Surprising Along The Podcast Journey?
    [00:33:10] What Benefits Come From The Podcast? 
    [00:39:24] Podcasts: Recommended By Podcasters
    Thanks to Our Sponsors!
    Site Strategics: http://edgeofthewebradio.com/site
    Wix: http://edgeofthewebradio.com/wix
    Follow Our Guest
    Twitter: https://x.com/jlwchambers
    LinkedIn: https://uk.linkedin.com/in/jlwchambers 
    Twitter: https://x.com/thetafferboy
    LinkedIn: https://uk.linkedin.com/in/markseo 
    Resources
    Candour
    Search with Candour podcast 

    • 46 min
    SEO Testing at Scale with AI w/ Will Critchlow

    SEO Testing at Scale with AI w/ Will Critchlow

    We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain types of businesses for which large-scale testing is designed and why certain companies should take an alternate approach. Find out if AI can become the ultimate SEO tester and if large-scale SEO testing is right for your business on this episode of the EDGE of the Web!
    [00:03:57] Reintroducing Will Critchlow
    [00:05:18] How Does Search Pilot Work? [00:07:49] What is the Duration of a Search Pilot Test? 
    [00:10:32] How Has The Dramatic Search Volatility Affected SEO Testing Methodologies?   
    [00:15:36] EDGE of the Web Title Sponsor: Site Strategics
    [00:16:46] How Will AI Affect Scaled SEO Testing? 
    [00:21:56] How Can Enterprise to Small-Level Businesses Run SEO Tests?   
    [00:29:47] EDGE of the Web Sponsor: Wix
    [00:30:58] What Should Companies Be Doing After the Rollout of a Google Update?  
    [00:43:18] Marketing Pro Tip From Will Critchlow
    Thanks to Our Sponsors!
    Site Strategics: http://edgeofthewebradio.com/site  
    Wix: http://edgeofthewebradio.com/wix
    Follow Our Guest
    Twitter: https://x.com/willcritchlow
    LinkedIn: https://www.linkedin.com/in/willcritchlow
    Resources
    https://www.searchpilot.com/

    • 47 min
    News from the EDGE | Week of 6.3.2024

    News from the EDGE | Week of 6.3.2024

    Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search.
    Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates! 
    Google AI Overviews are now showing up in only 15% of search queries, a major drop since the rollout. Many reports of concerningly false outputs over the past months seem to be the cause of the decline. It’s clear that Google is pulling back while they attempt to fine tune the technology, but the timeline is unknown for AI Overviews moving forward. 
    Matt Southern, a Moz Search Scientist, released an article this week warning SEO’s of ‘challenges ahead’ due to Google AI. SEO’s are facing a rising threat in zero click content, leaving traditional organic SEO vulnerable. 
    Tune in as we uncover new developments revealing how AI continues to emerge as a bigger and bigger question mark in search this week on the news from the EDGE of the Web!
    News from the EDGE:
    [00:08:07] Aleyda Solis Shares Insights from Leaked Google Search API Document
    [00:11:16] Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries
    [00:19:12] EDGE of the Web Sponsor: Site Strategics
    [00:20:51] SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges
    AI Blitz:
    [00:25:20] Perplexity Pages showing in Google AI Overviews, featured snippets
    [00:26:20] Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt-out, "if your objection is honored"
    [00:27:00] X now permits AI-generated adult content
    [00:29:08] EDGE of the Web Sponsor: Inlinks
    AI Tools:
    [00:30:18] Underlord, from Descript
    [00:31:02] Generate AI TV shows and episodes
    Barry Blast from Search Engine Roundtable:
    [00:32:21] Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed
    [00:34:24] Google Fixed The Search Console Links Report
    [00:35:12] Google Business Profiles Tests Chat With SMS & WhatsApp
    Thanks to our sponsors!
    Site Strategics https://edgeofthewebradio.com/site    
    Inlinks https://edgeofthewebradio.com/inlinks
    Follow Us:
    Twitter: @ErinSparks
    Twitter: @MordyOberstein
    Twitter: @TheMann00
    Twitter: @EDGEWebRadio
    Resources: 
    Aleyda Solis Shares Insights from Leaked Google Search API Document Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges Perplexity Pages showing in Google AI Overviews, featured snippets Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt out, "if your objection is honoured" X now permits AI-generated adult content Underlord, from Descript Generate AI TV shows and episodes Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed Google Fixed The Search Console Links Report Google Business Profiles Tests Chat With SMS & WhatsApp #StandwithUkraine edgeofthewebradio.com/ukraine

    • 39 min
    SEO Testing in a Volatile Google w/ Will Critchlow

    SEO Testing in a Volatile Google w/ Will Critchlow

    Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!
    https://creators.riverside.fm/edgeoftheweb.
     
    Welcome back to the EDGE! This week’s guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO within the industry over the past two decades. In this episode, discover the capabilities of SearchPilot and why so many organizations have chosen the platform as their primary SEO resource. Furthermore, Will & Erin look back to assess how Google has transitioned values of search in recent years and how SEOs are responding as they gear up for talks of SEO testing at scale in the next segment. Understand the causes behind such high variability in search as we decide how to respond this week on the EDGE of the Web! 
    Key Segments:
    [00:00:35] EDGE of The Web Sponsor: Riverside
    [00:04:29] Introducing Will Critchlow
    [00:06:50] Why Will Refined His Specialization Towards SEO Testing
    [00:09:43] Why Large Organizations Choose SearchPilot
    [00:13:23] Reacting To The Rapid Changes In Search As Of Late
    [00:17:03] EDGE of the Web Title Sponsor: Site Strategics
    [00:27:09] How is Google Responding To Increasing Competition? 
    [00:33:28] EDGE of the Web Sponsor: Wix
    Thanks to Our Sponsors!
    Site Strategics: http://edgeofthewebradio.com/site  
    Wix: http://edgeofthewebradio.com/wix
    Riverside: https://edgeofthewebradio.com/riverside
    Follow Our Guest
    Twitter: https://x.com/willcritchlow
    LinkedIn: https://www.linkedin.com/in/willcritchlow
    Resources
    https://www.searchpilot.com/

    • 39 min
    News from the EDGE | Week of 5.27.2024

    News from the EDGE | Week of 5.27.2024

    Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!
    https://creators.riverside.fm/edgeoftheweb.
     
    Erin Sparks and Jacob Mann are returning to bring you the hottest SEO news of the week. Mordy was absent this week, but worry not, as the great Michael King fills in! 

    Google AI overviews are under fire for giving dangerous and wrong answers. Announced at Google I/O and recently rolled out, the AI summary tool has quickly gathered attention for its comically incorrect responses to user queries. The question of why Google has not removed such a blatantly bad and underdeveloped tool leaves the SEO community puzzled. 
    The crew explores TikTok’s debut of AI-powered ad automation, TikTok One, a centralized hub that gives advertisers access to creators, creative tools, partners, and measurement capabilities. Additionally, TikTok releases TikTok Symphony, an umbrella for AI ad tools that support script writing, video production, and creative asset optimization. 

    The last headline on the ballot shows that the Wayback Machine is under attack. The Internet Archive has been hit with a DDOS attack, making it difficult for users to access the California-based nonprofits free site. The nonprofit wrote on Monday that data has thankfully not been affected, but services are still being blocked for many users. The identities and motives of the attackers are still unknown.
    Tune in to navigate a major week in SEO news with the team this week as always, here on the EDGE of the Web!

    Digital Marketing News:
    [00:00:33] EDGE of the Web Sponsor: Riverside.FM
    [00:04:12] Google faces criticism over AI Overview feature providing misleading and harmful information
    [00:15:01] TikTok launches AI-driven tools to automate ad creation
    [00:21:07] EDGE of the Web Sponsor: Site Strategics
    [00:21:16] Internet Archive experiences major disruption from a DDoS attack
    AI News:
    [00:25:00] Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’
    [00:29:59] EDGE of the Web Sponsor: SERanking
    [00:31:21] Elon Musk’s xAI raises $6 billion to fund its race against ChatGPT and all the rest
    AI Tools:
    [00:35:40] Canva Magic Studio
    [00:37:59] EDGE of the Web Sponsor: Inlinks

    Barry Blast from Search Engine Roundtable:
    [00:39:40 ] Memorial Day Google Search Ranking Volatility
    [00:41:49] Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run…
    [00:44:10] In the Face Of AI Overview Backlash, Google Updates Docs With How To Show Web-Only Results & How To Give Feedback

    Thanks to our Sponsors!
    Site Strategics https://edgeofthewebradio.com/site
    SERanking: https://edgeofthewebradio.com/seranking
    Inlinks https://edgeofthewebradio.com/inlinks
    Riverside.FM: https://edgeofthewebradio.com/riverside

    Follow Us:
    Twitter: @ErinSparks
    Twitter: @iPullRank
    Twitter: @MordyOberstein
    Twitter: @TheMann00
    Twitter: @EDGEWebRadio
    Resources: 
    Google faces criticism over AI Overview feature providing misleading and harmful information TikTok launches AI-driven tools to automate ad creation Internet Archive experiences major disruption from a DDoS attack Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’ Google’s AI Overviews Shake Up E-commerce Search Visibility Elon Musk’s xAI raises $6 billion to fund its race against ChatGPT and all the rest Canva Magic Studio Automate prompt engineering with self-improving optimization Memorial Day Google Search Ranking Volatility Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run… In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback  
    #StandwithUkraine edgeofthewebradio.com/ukraine

    • 52 min
    Authority Against AI w/ Michael Lewittes

    Authority Against AI w/ Michael Lewittes

    Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!
    https://creators.riverside.fm/edgeoftheweb.
     
    We welcome back Michael Lewittes for his third interview segment this week. We dive into Ranktify, the content optimization tool Michael founded back in 2022. Learn how Ranktify offers you the capability to connect the dots between product and user through a holistic process of amplifying each piece of E-E-A-T in your content. Micheal gives insight into the future impact generative AI will have on search ranking, identifying how Ranktify’s authoritative content creation differs from some of the leading AI tools. Learn what Ranktify can offer to your website, and discover the future landscape of SEO tools this week on the EDGE of the Web! 
    Key Segments:
    [00:04:53] Reintroducing Michael Lewittes
    [00:07:05] What Ranktify Offers as a Tool 
    [00:11:18] EDGE of the Web Title Sponsor: Site Strategics
    [00:18:12] How Ranktify Differs from Gen-AI Tools
    [00:21:12] EDGE of the Web Sponsor: SERanking
    [00:22:17] What Michael Sees on the AI Horizon
    [00:35:08] EDGE of the Web Sponsor: Wix
    [00:37:19] Final Advice From Michael Lewittes
    Thanks to our sponsors!
    Site Strategics https://www.sitestrategics.com
    Wix: http://edgeofthewebradio.com/wix
    SERanking: http://edgeofthewebradio.com/seranking
    Follow Our Guest
    Twitter: https://twitter.com/MichaelLewittes
    LinkedIn: https://www.linkedin.com/in/michael-lewittes
    Resources
    https://www.ranktify.com/

    • 39 min

Customer Reviews

4.6 out of 5
36 Ratings

36 Ratings

Podcast Ep.306 ,

Insightful and Comprehensive!

Edge of the Web Radio's SEO podcast offers an in-depth and insightful exploration of the ever-evolving world of search engine optimization (SEO). Hosted by a knowledgeable team of industry experts, this podcast is a valuable resource for anyone seeking to understand and navigate the complexities of SEO.

The podcast delves into a wide range of SEO topics, from technical aspects like website optimization and keyword research to content strategies, link building, and algorithm updates. The hosts skillfully break down these complex concepts into digestible episodes, making it accessible to both beginners and experienced SEO practitioners.

What sets this podcast apart is its commitment to staying up-to-date with the latest industry trends. The hosts regularly invite renowned guests, including leading SEO professionals, marketers, and thought leaders, to share their expertise and insights. This ensures that listeners are provided with diverse perspectives and cutting-edge strategies to stay ahead in the competitive digital landscape.

The production quality of the podcast is excellent, with clear audio and well-structured discussions. The hosts maintain a lively and engaging atmosphere, keeping the episodes informative and entertaining. The inclusion of practical tips, case studies, and real-life examples further enhances the learning experience.

While the content primarily focuses on SEO, the podcast occasionally delves into related topics such as content marketing, social media, and digital strategies, providing a holistic view of online marketing.

Overall, Edge of the Web Radio's SEO podcast is a valuable resource for SEO enthusiasts, marketers, and business owners alike. Its comprehensive coverage, expert insights, and engaging format make it an excellent choice for anyone seeking to enhance their SEO knowledge and improve their digital marketing strategies.

-Lauren Materia, Quotable Media Co.

Klllakh ,

By pros for pros

Best podcast in digital marketing by far. This is the one professional podcast I keep up with regularly.

DavidCorbly ,

Busy Website Designers and SEO Pros Can’t Miss Edge of the Web!

My life is super busy as a website designer and SEO professional, so I have to be choosy about how I invest my time in continuing education and keeping up with trade news. Edge of the Web makes that choice easy—it’s the one podcast that I absolutely can’t miss every week! Whether it’s the news, the interviews, or the brotherly banter between Erin and Mordy, I always get a great ROI on my time spent listening. Don’t be a piece of cyberdriftwood and subscribe now!

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