EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer Erin Sparks

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!    
Key Segments:
[00:03:53] Reintroducing Garrett Sussman 
[00:04:57] What are AI Overviews on the SERP? 
[00:07:37] Understanding Consumer Intent
[00:11:01] Garrett’s Cognitive Bias Concepts 
[00:13:11] EDGE of the Web Title Sponsor: Site Strategics
[00:23:25] Serving Consumer Bias
[00:27:00] EDGE of The Web Sponsor: Wix 
[00:32:24] Can You See Bias Through Analytics?
[00:39:31] Final Thought From Garrett

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week!
Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero. 
Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. A critique of this limitation by Lily Ray finds Google Search Liaison intrigued, stating that they see value and will ‘pass it on’. 
Last up, Amazon has released their AI shopping assistant, Rufus, to the public. Rufus is intended to create a personally tailored e-commerce shopping experience for each and every customer, pushing Amazon further along in the AI race. 
Be sure to tune in to this episode for all the latest SEO awesomeness and we will see you next week for the big 700!

News from the EDGE:
[00:01:55] Google AI Overviews only show for 7% of queries, a new low
[00:05:24] Google Says There’s No Way To Block Content From Discover Feed
[00:08:31] EDGE of the Web Title Sponsor: Site Strategics
Captain Obvious: 
[00:10:30] Podcasting ain’t easy!
AI Blitz:
[00:13:23] Amazon’s AI shopping assistant Rufus is live for all U.S. customers
[00:17:16] OpenAI is ‘going to build a search product’
[00:19:02] EDGE of the Web Sponsor: Inlinks
Barry Blast from Search Engine Roundtable:
[00:20:02] Google To Host More Creator Meetings
[00:21:04] Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore
[00:21:36] Google: Core Update Expected In The Coming Weeks
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site    
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
Resources:
Google AI Overviews only show for 7% of queries, a new low
Google Says There’s No Way To Block Content From Discover Feed
Amazon’s AI shopping assistant Rufus is live for all U.S. customers
OpenAI is ‘going to build a search product’
Google To Host More Creator Meetings
Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore
Google: Core Update Expected In The Coming Weeks
#StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web!
Key Segments:
[00:03:07] Introducing Garrett Sussman 
[00:06:48] Fundamental Changes in Search
[00:13:42] EDGE of the Web Title Sponsor: Site Strategics
[00:14:59] Google’s Shift Into AI 
[00:25:55] EDGE of The Web Sponsor: Wix 
[00:27:07] How Are AI Overviews Changing The Way Users Consume Information? 
[00:33:38] Thinking Through Optimizing for AI Overviews
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site  
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
Twitter: https://x.com/garrettsussman
LinkedIn: https://www.linkedin.com/in/garrettsussman/
Resources
iPullRank
Clearscope Webinar
Marketbrew.ai

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. 
To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events. 
Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases through the IOS systems to advertisers worldwide. Meta claims this gives Apple an unfair advantage as the long term rev-share battle between tech giants continues. 
Lastly, Google needs to take a trip back to grammar school as a study unveils query components the search engine still regularly struggles with. It was revealed that Google’s system still has a difficult time analyzing queries containing prepositions and the word ‘not’.  
Be sure to tune in for all the latest Google, Tech, and AI news this week and get ready for a new round of Lidia Infante interviews coming right up!
News from the EDGE:
[00:07:41] Google to mandate disclosures of election ads with digitally altered content depicting real people or events
[00:12:46] Apple includes a 30% fee for Facebook and Instagram ads
[00:15:52] EDGE of the Web Title Sponsor: Site Strategics
[00:18:10] Google discusses two search types it can’t quite figure out
Captain Obvious: 
[00:23:44] Gen Alpha has more access to tech than older generations during their childhood? 
[00:27:00] Jealousy is NOT a marketing strategy!
AI Blitz:
[00:27:59] Microsoft details ‘Skeleton Key’ AI jailbreak
[00:29:36] Tech war escalates: OpenAI shuts door on China
[00:31:17] YouTube now lets you request removal of AI-generated content that simulates your face or voice
[00:32:51] EDGE of the Web Sponsor: Inlinks
Barry Blast from Search Engine Roundtable:
[00:34:12] Google dropping continuous scroll in search results
[00:35:15] Some Sites Hit By Google Helpful Content Update Seeing Small Lifts
[00:37:30] Bing People Also Ask Now May Include AI Generated Content
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site    
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
Resources: 
Google to mandate disclosures of election ads with digitally altered content depicting real people or events Apple includes a 30% fee for Facebook and Instagram ads Google discusses two search types it can’t quite figure out Microsoft details ‘Skeleton Key’ AI jailbreak Tech war escalates: OpenAI shuts door on China YouTube now lets you request removal of AI-generated content that simulates your face or voice Keyframe Movie Creation with AI Google dropping continuous scroll in search results Some Sites Hit By Google Helpful Content Update Seeing Small Lifts Bing People Also Ask Now May Include AI Generated Content #StandwithUkraine edgeofthewebradio.com/ukraine

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. 
Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven’t, don’t forget to migrate to GA4 ASAP!
A recent study has unveiled a rise in authority for E-Commerce and User-Generated Content indicating that these forms of content are being prioritized by Google on the SERP as affiliate marketers are losing visibility fast. 
Google has released their June 2024 Spam Update. The update is intended to continue to penalize low-quality content by identifying and targeting sites with keyword stuffing and unnecessary backlinks. 
Tune in as we say goodbye to our friend Universal Analytics and discuss all that’s new in the search realm this week here on the EDGE of the Web!
News from the EDGE:
[00:04:54] Universal Analytics Ends on July 1: Essential Information You Need
[00:06:44] SEO Visibility in 2024: Review Sites Decline, eCommerce and User-Generated Content Rise
[00:12:59] EDGE of the Web Title Sponsor: Site Strategics
[00:14:11] Google Releases June 2024 Spam Update
[00:18:35] Lily Ray’s New Rabbit Hole: a post on LinkedIn
AI Blitz:
[00:22:55] Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations
[00:25:05] AIs are coming for social networks
[00:27:56] Google using ML to review Local Service Ads (LSA) and "automatically review all leads"
[00:30:01] EDGE of the Web Sponsor: Inlinks
Barry Blast from Search Engine Roundtable:
[00:31:08] Google Search Tests Black Sitelinks
[00:32:01] Google AI Overviews FAQs Including Why You Can't Disable AI Overviews
[00:34:14] AI Overviews and Reddit 
[00:37:25] Local SEO - Google Maps exploit

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google’s integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today’s search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!
[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward
[00:07:21] Changes On The SERP
[00:11:52] EDGE of the Web Title Sponsor: Site Strategics
[00:12:37] A New SERP Challenge With SGE 
[00:27:38] Optimizing Content With SGE 
[00:30:24] Can You Track AI Overview Metrics? 
[00:32:34] EDGE of The Web Sponsor: Wix
[00:35:12] Can We Put Trust In AI? 
[00:40:49] Mark’s LinkedIn Insights
[00:44:01] Screaming Frog Version 20
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site  
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
Twitter: https://x.com/jlwchambers
LinkedIn: https://uk.linkedin.com/in/jlwchambers
Twitter: https://x.com/thetafferboy
LinkedIn: https://uk.linkedin.com/in/markseo
Resources
Candour
Search with Candour Podcast 
Candour Youtube Channel