Empire Flippers Podcast

Justin Cooke and Joe Magnotti
  • 4.9 (237)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Empire Flippers Podcast

Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.

  1. Scaling a Freelancer Platform: Solving the Double-Sided Marketplace Problem

    FEB 4

    Scaling a Freelancer Platform: Solving the Double-Sided Marketplace Problem

    Marketplaces are notoriously hard businesses to run and build. We would know. Running a marketplace means constantly balancing two sides—the buyers and the sellers. If one side struggles, the whole thing falls apart. Chris M. Walker has cracked the code of this delicate dance. As the founder of Legiit, a thriving freelance marketplace for businesses, agencies, and SEOs, he’s learned how to make both sides of the equation work in harmony. In this episode, we sit down with Chris to unpack the operational challenges of running a double-sided marketplace. He shares the lessons he's learned, the mistakes he’s made, and the strategies that helped Legiit become a trusted platform for freelancers. One of the biggest takeaways? The power of company culture. Scaling a business means founders can’t do everything themselves. Chris believes a strong, well-aligned remote team is the key to keeping things running smoothly—even when you’re not in the room. He prioritizes culture to make sure his team is not just working but thriving. If you're growing a business, managing a remote team, or thinking about starting your own marketplace, you won’t want to miss this conversation. Tune in to the full episode to learn more! Topics Discussed in this episode: Chris’s origins story and how he ended up creating Legiit (02:38) Dealing with the double-sided marketplace problem (07:09) How Chris attracts customers to Legiit (09:39) Using courses as a loss-leader product (13:58) Chris breaks down Legiit’s marketing funnel (16:03) Chris’s experience at the India SEO conference and the power of conferences (21:03) How Chris structures and manages his team (27:52) Chris’s advice for managing remote teams (32:09) How freelancers can get clients and how to adjust to a larger client base (36:35) Chris’s thoughts on the impact of AI and the future of SEO (44:06) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Legiit Chris’s Facebook Chris’s YouTube Sit back, grab a coffee, and learn how to grow a marketplace and build an efficient remote team!

    59 min
  2. SEO Agency Survival Guide: Thriving Amid Google Updates and AI Disruption

    JAN 21

    SEO Agency Survival Guide: Thriving Amid Google Updates and AI Disruption

    SEO has always been a powerful way to drive online traffic, but with the rise of AI and Google algorithm updates, the game has shifted. So how do SEO agencies combat these new challenges and remain relevant? Steven Schneider, co-founder of TrioSEO, believes the secret is sticking to the fundamentals, and honing in what you’re good at. In this episode, Steven shares why he’s still a big believer in SEO, how he’s adapted his agency to make the most of modern SEO, and how AI has reshaped online traffic. Steven also gives actionable tips on protecting your site from Google algorithm updates, explaining that quality content should be your top priority. He also explains that SEO is a marathon, not a sprint. According to Steven,  “ Everyone's trying to shave off time in SEO, but that's not how it works.  SEO is a game of delayed gratification. The strategy is to build something that will last for years. And if you're thinking in months and weeks, you're already upside down from the get-go.” Whether you’re running an SEO agency or looking to boost your site’s performance, this episode is packed with practical advice and strategies you can start using today. Topics Discussed in this episode: Steven’s background and how he ended up in online business (02:05) Narrowing down a target audience for your agency (15:03) Why Steven focused heavily on content through his agency (18:35) How Steven vets his white label partners (20:54) Why communication is key to an agency’s success (23:36) Is SEO enough for most companies or is omnichannel the way to go? (32:24) SEO best practices to shield yourself from Google algorithm updates (34:33) How AI is affecting search (38:24) How Steven has incorporated AI as a tool in his business (44:19) How to maintain good quality traffic from Google despite AI (46:27) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Steven’s LinkedIn TrioSEO Sit back, grab a coffee, and learn how to build a modern SEO agency.

    55 min
  3. Bringing a Disruptive Ecommerce Product to Market

    JAN 14

    Bringing a Disruptive Ecommerce Product to Market

    Bringing a new product to market is no small feat. But launching a disruptive product that has the potential to transform an industry? That’s a whole different ball game. That’s exactly what David Bean set out to do with Nira, his business that develops innovative at-home skincare lasers to fight aging. In this episode, David shares the highs and lows of launching and scaling his unusual business—how he navigated the uphill battle of finding early-stage funding, tackled the challenges of marketing something brand-new, and built brand recognition for a never-before-seen product.  David also shares practical advice on what to look for in an investor, how to prepare your business for investors, and how to remain relevant in the rapidly changing online business environment. According to David, “The online business industry  is changing so much. The best way to take advantage of great opportunities is to be nimble. To be agile and to adjust. You’ve got to constantly be educating yourself. If you can do that, then you’ll do really well.” If you’re thinking about launching a business of your own,  this episode is packed with stories, tips, and advice to help you take that first step. Topics Discussed in this episode: Moving from being an engineer to becoming an eCommerce entrepreneur (02:48) The challenges David had to overcome building his beauty company (14:00) How David launched his business after eight years researching his product (24:22) How changes in Facebook Ad algorithms have affected David’s business (30:27) David’s advice to entrepreneurs seeking early-stage funding (32:16) The characteristics David looks for in an investor (40:09) The big milestones David wants to hit with his business moving forward (46:15) David’s advice to entrepreneurs looking to bring disruptive products to market (48:28) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Nira David’s LinkedIn Sit back, grab a coffee, and learn how to launch a disruptive business from the ground up!

    1h 1m
  4. Using the 80/20 Principle to Grow Your Business Beyond 7-Figures

    JAN 7

    Using the 80/20 Principle to Grow Your Business Beyond 7-Figures

    Growing a business to 7 figures is a huge achievement—but pushing past that million-dollar milestone can feel like hitting a wall. Scaling from $1 million to $10 million is a whole different ballgame. So, how do you navigate this tricky terrain and break through the “seven-figure desert”? Perry Marshall believes the key to unlocking exponential growth is the 80/20 principle. Perry is an experienced business strategist and the author of 80/20 Sales and Marketing. He also wrote Ultimate Guide to Google Ads, the world’s best-selling book on internet advertising. In this episode, Perry shares how applying the 80/20 rule—where 80% of your results come from just 20% of your efforts—can transform the way you approach your business. As businesses grow, so do their complexities. Perry explains that moving into the high 7-figure range means shifting your skillset from running your business to leading the people who run it. At this level, simply being busy isn’t enough to achieve success. You have to be busy doing the right things. It may surprise some entrepreneurs, but doing the right thing also includes taking time away from your business. According to Perry, “If you don't have empty space in your day,  you'll never be able to think. Your most productive time is almost never sitting in front of your computer. It's having space to think. I call it Renaissance time. You have to have space to think about your business, outside of your business.” If you want to unlock massive growth, this episode is packed with game-changing insights you won’t want to miss. Topics Discussed in this episode: How employee equity helped Perry start his first online business (02:52) The indicators that a business is ready to scale and how to prepare for growth (12:19) The five levels of 80/20 (18:48) How to apply the 80/20 principle to a business’s growth (25:47) Why you can’t build your business without ‘renaissance time’ (34:23)  Common bottlenecks that hinder growth (45:35) How to grow while avoiding the pitfalls of rapid growth (51:00) The first step to reigniting growth after hitting a plateau (55:03) Perry’s predictions on how AI will affect the future of Google in SEO and PPC (57:27) The best business advice Perry has ever received (1:04:22) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter PerryMarshall.com/podcast  American Icon: Alan Mulally and the Fight to Save Ford Motor Sit back, grab a coffee, and learn how to unlock exponential growth using the 80/20 principle!

    1h 25m
  5. Optimizing a Content Agency through Automations & AI

    12/26/2024

    Optimizing a Content Agency through Automations & AI

    As a business owner, your time is one of your most valuable assets. It’s easy to get bogged down by day-to-day tasks that pull you away from what really matters—growing your business. Finding ways to take back your time is key to running your business smoothly and efficiently. This is exactly the challenge Mahmoud Elsaid, founder of the content agency Content Wish, faced. Managing over 50 contractors, Mahmoud was drowning in manual tasks like processing orders, invoicing, and hiring. To fix this, he built automations that now save him more than 3 hours every single day. In this episode, Mahmoud shares how he scaled his agency using automations and AI. He opens up about the struggles he encountered along the way and walks us through the tools and processes that helped him streamline operations. Mahmoud also gives advice to fellow entrepreneurs who are looking to automate their agencies: “Before you can automate your agency, you have to fix and test your processes with clear KPIs.  If your processes don't work or don't achieve the required KPIs, there is no point in stressing over automation.” If you’re ready to reclaim your time, optimize your operations, and take your agency to the next level, this is an episode you won’t want to miss! Topics Discussed in this episode: How Mahmoud earned his first dollar online at age 15 and what he’s up to now (03:20) The catalyst that inspired Mahmoud to start his own agency (09:21) Scaling ContentWish and the critical decisions that led to growth (11:54) Adapting a content agency to thrive in the age of AI (16:18) The most common SEO issues Mahmoud’s clients encounter (20:26) The automations that transformed Mahmoud’s agency and the AI tools he used (22:24) Mahmoud’s advice to agency owners looking to automate their operations (26:03) How to ensure that automations don’t compromise personal touch (28:55) The challenges Mahmoud faced when automating his agency (31:42) Trends and opportunities in SEO and AI in the next few years (33:41) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter ContentWish Mahmoud’s LinkedIn Make.com Sit back, grab a coffee, and learn how to streamline your operations using automations!

    43 min
  6. From Zero to a 6-Figure Exit in Just One Year

    12/10/2024

    From Zero to a 6-Figure Exit in Just One Year

    Some of the best businesses start organically —by solving a real problem. Jordan Saniuk’s business was no different. As a realtor, Jordan had trouble selling a property and noticed a bigger issue: Realtors needed a better way to connect. So, he created a platform where they could share listings, price reductions, bonuses, and more. Realtors loved it, and within a year, Jordan’s idea grew to 500 clients and 43,000 subscribers. In our latest podcast episode, Jordan shares how he built this business from scratch and sold it for six figures—all in just 12 months. Jordan opens up about the challenges he encountered while scaling his business and the tools and techniques that helped him succeed. One of the keys to Jordan’s success was his effective use of email marketing. He found a way to connect with potential clients without overwhelming them, building trust and credibility along the way. But Jordan didn’t stop at digital marketing. He also tapped into the power of in-person networking. Jordan explains, “Lots of people want to start an online business and market it through social media and paid online ads, but there's no replacement for in-person networking. Telling people about what you're doing in real life, getting them excited about it, and having them tell other people. Real social proof of concept is much more powerful than reposting someone's story on Instagram.” This mix of online and offline efforts gave Jordan’s business the edge it needed to fuel its explosive growth. After just one year, Jordan decided to sell the business—a big move that came with valuable lessons of its own. Tune into this episode to hear how Jordan turned a simple idea into a six-figure success story. Topics Discussed in this episode: Jordan’s background and how he became a digital entrepreneur (02:13) The power of email as a growth tool (06:10) How Jordan scaled his email list to 43,000 subscribers in just one year (09:00) The challenges Jordan faced as he rapidly grew his business (18:19) Why Jordan decided to sell his business (26:55) The untapped power of direct mail (34:19) What has changed for Jordan since he sold this business (38:30) What Jordan would have done differently if he had to start again (43:11) Jordan’s advice to first-time business sellers (45:43) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Postoff.ca Sit back, grab a coffee, and learn how effective email marketing helped build a six-figure business in just one year!

    54 min
  7. Boosting Amazon Sales Using the Power of Split Testing

    10/29/2024

    Boosting Amazon Sales Using the Power of Split Testing

    Having a great product is one thing. Ensuring that it actually appeals to your target audience is a whole different thing entirely. A product that doesn’t convert is essentially useless. That is why split testing is so important. Even a 10% improvement in your conversions can result in massive growth for your business. In this episode, we chat with Andri Sadlak, the founder of Product Pinion, a split-testing platform designed specifically for Amazon sellers. Andri dives into why split testing matters—from refining your product’s appeal and optimizing ad spend to gathering insights about your customers and staying a step ahead of the competition. Andri breaks down the split testing process into four simple steps: Step 1 - Gather feedback from your target audience using things like surveys and Facebook communities.  Step 2 - Create multiple versions of whatever you’re testing based on that audience feedback.  Step 3 - Conduct split tests in a simulated environment. Step 4 - Move to Amazon and test again.  The best part? Improving your conversions doesn’t require years of experience, special skills, or a huge budget. It’s a powerful approach that is accessible to any business, at every stage of your growth. As Andri explains, “Optimizing conversions is a never-ending process. There's a huge benefit to constant improvement. It’s the principle of compounding. As long as you stay on top of things and always improve, little by little, you benefit from that compounding because very few of your competitors will be as resilient and committed to perfection as you are.” If you want to take your Amazon sales to a whole new level, then tune in for Andri’s expert tips on split testing and unlocking a deeper understanding of your audience! Topics Discussed in this episode: Why many Boutique aggregators are failing (04:29) Why Andri had to sell his house to save his business (06:57) What drove Andri to sell his FBA business (11:34) How selling his business empowered Andri to start a new business (15:25) The origins of Andri’s market research SaaS business (17:29) Consumer research trends on Amazon (21:51) How to set up effective split testing (23:58) Tips on how to get ahead in the current Amazon seller landscape (35:00) How the Amazon marketplace will evolve in the next few years (42:45) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Product Pinion Andri’s LinkedIn  Building a Story Brand by Donald Miller Sit back, grab a coffee, and learn the secret to creating a long-lasting boost to your Amazon sales!

    52 min
  8. Is PR Still Valuable? The Truth About Press Coverage

    10/14/2024

    Is PR Still Valuable? The Truth About Press Coverage

    Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” Getting your business mentioned in the right places at the right time can take you from obscurity to virality overnight. Nowadays, businesses tend to rely on social media, but traditional PR and press coverage still play a key role in brand recognition and lead generation. In this episode, we’re joined by Peter Shankman, the founder of HARO, and most recently, Source of Sources, a platform that helps journalists find the sources they need, and businesses get the publicity they seek. Peter discusses the state of modern-day PR, explains the many benefits of press coverage, and offers practical tips on how to get your business featured in popular publications. According to Peter,  “When it comes to getting PR or press for your company, your job is to make a reporter's life easier. Email them saying “This is what I do. Here’s my website. Here's what I know. Here's what I can help you say,” and they will respond to you. Anything you can do to make their job easier will get you the press you’re so desperately seeking.” Beyond PR, Peter also founded Mental Capital Consulting, which helps businesses attract, hire, and retain neurodiverse employees. Having grown up with ADHD, Peter knows firsthand how neurodiversity can be a business superpower if you understand how to leverage it. He talks about the value neurodiverse employees bring to companies and offers advice for neurodiverse entrepreneurs on using their unique abilities to gain an edge in business. Whether you're looking to land press coverage or discover how to turn neurodivergence into an advantage, this episode has something for every business owner! Topics Discussed in this episode: Peter’s background and why he started Source of Sources (02:29) Posting bad AI-generated content on HARO? Peter will find you! (04:18) The inspiration behind Mental Capital - turning neurodiversity into a superpower (07:36) The benefits of building a neurodiverse team for your business (14:37) Peter’s productivity tips for neurodiverse entrepreneurs (19:50) How to get more media coverage on a limited budget (25:42) The value of press coverage in the modern world (28:10) Press agencies - are they worth it? (35:30) How to build stronger relationships with journalists and publishers (39:02) The death of PR (42:37) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Source of Sources Faster than Normal by Peter Shankman Mental Capital Consulting Sit back, grab a coffee, and learn how to generate press coverage and PR like a pro!

    52 min
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4.9
out of 5
237 Ratings

About

Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.

Information

  • Creator
    Justin Cooke and Joe Magnotti
  • Years Active
    2011 - 2025
  • Episodes
    314
  • Rating
    Explicit
  • Copyright
    © https://empireflippers.com/empire-flippers-terms-use-agreement/
  • Show Website
    Empire Flippers Podcast

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