52 min
EP#16 The Importance of Words in Your Marketing The Jenesis Gems Podcast
-
- Education
Michelle Bowes is a business and finance journalist and corporate content writer with over 20 years of experience in Australia and the UK. She has expert knowledge in insurance, superannuation, retirement, and personal finance.
With two people who have a love of words in this episode, Michelle and Jenny discuss the importance of words in your marketing. Whilst writing on financial services topics may seem dry topics, Michelle shares her wisdom and experience in bringing creative genius to keep content engaging.
Have you considered outsourcing to a copywriter and journalist? Listen in for Michelle’s tips for engaging a freelancer to help with your writing needs. Keen to start writing yourself, then Jenny and Michelle chat about the process, starting with the end in mind and who your reader is.
Michelle has recently released her first book - Money Queens: Rule your Money - a money guidebook for teenage girls.
https://www.moneyqueens.com.au/
Michelle Bowes is a business and finance journalist and corporate content writer with over 20 years of experience in Australia and the UK. She has expert knowledge in insurance, superannuation, retirement, and personal finance.
With two people who have a love of words in this episode, Michelle and Jenny discuss the importance of words in your marketing. Whilst writing on financial services topics may seem dry topics, Michelle shares her wisdom and experience in bringing creative genius to keep content engaging.
Have you considered outsourcing to a copywriter and journalist? Listen in for Michelle’s tips for engaging a freelancer to help with your writing needs. Keen to start writing yourself, then Jenny and Michelle chat about the process, starting with the end in mind and who your reader is.
Michelle has recently released her first book - Money Queens: Rule your Money - a money guidebook for teenage girls.
https://www.moneyqueens.com.au/
52 min