Episode #37 - Moving Beyond Insurance-Based Treatments with Dr. Heather Furnas & Dr. Paco Canales Making a (Multi) Million Dollar MedSpa

Join Kathy as she dives into the journey of spouses and colleagues Dr. Heather Furnas & Dr. Paco Canales, exploring the evolution of their thriving clinic. From transitions in treatments and location to harnessing the power of technology and AI, this conversation is brimming with insights. Follow along as the former reconstructive surgeons delve into the lessons they learned in the process of building their leading clinic, Allegro Medspa. Discover how they've adapted and grown over the years, from the impacts of their website to maintaining excellence in a dynamic industry.

In today's discussion:
Experience in reconstructive surgeryMoving to the west coast and transitioning to aestheticsThe love story of Heather & PacoShifting from reconstructive surgery to aestheticsCreating the client experience through customer serviceWriting an outstanding  job description to attract the best candidatesImproved efficacy & safety of new treatmentsThe benefits and practical uses of weight-loss shotsImportance of marketing and websitesGetting review without getting uncomfortableThe Skintuition PodcastUnderstanding the business of your businessDrawbacks of transactional mindsets in a medspaAI and it’s growing impactsMaintaining a spousal partnership while working together
Links in this episode:
BBL Photo Rejuvenation
HALO Fractional Laser
Skintuition Podcast
The Business of Plastic Surgery (Publisher or Amazon)
Allegro Medspa
Plastic Surgery Associates

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