Making a (Multi) Million Dollar MedSpa

MINT Aesthetics
  • 5.0 (15)
  • EDUCATION
  • UPDATED BIWEEKLY

Welcome to the Making a Multi Million Dollar MedSpa Podcast where we have real conversations about what it takes to run a successful medspa. Join us as we showcase our insights and best practices, share our day-to-day successes and failures, and host some of our peers, colleagues, and other experts in the field! 

  1. FEB 18

    Episode #74 - Hiring, Budget, and Build-Out Strategies for New Medspas with Tracie Duke

    In this episode of Making a (Multi) Million Dollar Medspa, Kathy sits down with AesthetiCare General Manager Tracie Duke to unpack the real-world playbook for opening and scaling new medspa locations. They walk through how to think about staffing models for 3- and 5-person clinics, when to hire (and train) your team before opening, and how to protect payroll while still delivering a five-star client experience. The conversation also dives into site selection strategy, buildout budgeting, equipment must-haves, and room design details that directly impact efficiency, culture, and long-term profitability across multiple locations. Talking Points Translating retail cosmetics experience into medspa operations, sales, and customer service.Staffing models for 3‑ and 5‑person clinics, including the role of a working manager.The “for every two 80%-booked providers, you need one support staff” staffing rule.Why you should hire and train at least 90 days before opening a new location.Using your main clinic to transfer culture and ensure a consistent client experience across all locations.How to choose a location: growth areas, cost per square foot, privacy, and B2B neighbors.Where to spend vs. save in the build‑out (lobby and front desk, treatment beds, simpler treatment rooms).Non‑negotiable equipment to open with: core laser platform, HydraFacial, medical microderm + LED, and VISIA imaging.Budget tips: spreadsheets, tracking invoices, saving on furniture and finishes so you can invest in equipment.Designing lobby, consult, numbing, and treatment rooms for flow, storage, comfort, and long‑term efficiency.Download episode resource here Our Sponsors Episode Sponsors:  Omni Bioceuticals

    53 min

  2. FEB 4

    Episode #73 - It's Not A Talent Issue, It's A Training Issue with Matt Taranto

    In this episode of Making a (Multi) Million Dollar Medspa, Kathy is joined by her husband and business partner, Matt Taranto to break down why training and team development are non-negotiable for sustainable medspa growth. They discuss how treating education as a long-term investment — not an expense — leads to stronger culture, better retention, and higher provider performance. The conversation reinforces a core truth of top-performing clinics: the best-trained teams don’t just deliver better outcomes — they attract talent, earn client trust, and scale smarter. Talking PointsWhy training drives retention, not just skill developmentTreating education as a long-term business investmentProtecting training investments without damaging cultureIdentifying hiring red flags Using KPIs to guide individualized education plansEliminating territorial behavior to strengthen teamsLeveraging slower months for focused skill-buildingReinforcing learning through ongoing accountabilityPositioning ongoing training as a market differentiatorClick here for your downloadable resource. Ad Links:  MINT Aesthetics  Online E-courses In-Person Training

    27 min

  3. JAN 21

    Episode #72 - How Small Events Create Big Revenue in Medspas

    In this episode, Kathy shares how AesthetiCare Medspa uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention. Our Small Event 2025 Numbers Number of events: 48Consultations booked: 564Average client spend: $3500 annuallyPotential new revenue at average spend is $1.9M   Talking PointsAesthetiCare’s real metrics from small, in-clinic eventsHow Client Parties and GNOs actually workWhy hosting benefits both the clinic and the hostWhat a successful event night looks likeUsing skincare partners to elevate giveawaysWho from your team should attend and whyThe importance of consistent follow-upTracking performance and improving each eventWhy committing to events for a full year mattersClick here for your downloadable resource. Wellness training is coming to MINT! Follow us on Instagram or email us at info@mintaesthetics.com to get updates as our training programs and new content are released.  Resources in this Episode: Events: Big, Small, & Virtual E-courses Ad Links:  MINT Aesthetics  Online E-courses In-Person Training

    28 min

  4. 12/02/2025

    Episode #71 - Inside Hormone Optimization: Myths, Mindset & Medical Truth with Dr. Melinda Silva

    IT'S THE SEASON FINALE! In this season finale, Kathy Taranto sits down with Dr. Melinda Silva, a board-certified physician and owner of Silva MD in San Diego, to explore the philosophies, mindset shifts, and patient-care strategies that have made her a leader in the world of hormone replacement therapy. Dr. Silva shares her personal journey from family medicine to aesthetics and how she built a practice rooted in empowerment, hormone health, and whole-patient transformation. From redefining confidence to building a team that aligns with your core values, Dr. Silva offers expert insights and heartfelt encouragement for providers working in the aesthetic and wellness space. Talking PointsHow Dr. Silva’s personal health transformation reshaped her practiceThe ongoing gaps in women’s hormone health and careHer transition from family medicine into aesthetics and wellnessUsing bodybuilding as a tool for strength, wellness, and mindsetCommon myths about hormone replacement therapyWhy providers should evaluate all hormones—not just a select fewHow to begin offering hormone services as a new providerThe emotional side of aesthetics and supporting patients through agingHow comprehensive medical training enhances patient outcomesEncouraging collaboration across the wellness and aesthetics industriesThe role of self-care and confidence in patient successThe top peptides to consider introducing in your practiceHow kindness and compassion impact overall health and wellbeing Wellness training is coming to MINT! Follow us on Instagram or email us at info@mintaesthetics.com to get updates as our training programs and new content are released.  Resources in this Episode: Silva MD Dr. Silva's Book: Aging Gracefully and Strong: ABCs of YOUthful Living Episode #41 - Wellness, Weight Loss, & Hormone Therapy with Dr. Amy Carter Ad Links:  MINT Aesthetics  Online E-courses Renee John Uniforms Tuesday Trainings at MINT

    1h 15m

  5. 11/12/2025

    Episode #70 - The Strategy Behind AesthetiCare’s $3.7M Open House with Karen Cobb

    In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House. Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success. Talking Points The story behind AesthetiCare’s End of Summer PartyWhat it takes to plan a large-scale eventMarketing strategies that drive attendance and salesHow the team prepares for successPost-event follow-up and lessons learnedResources Mentioned AesthetiCare Medspa MINT AestheticsCosmetic Physician Partners (CPP)  Ad Links & Mentions Online E-coursesEvents: Big, Small & Virtual E-courseSuperstar Staffing E-courseTuesday TrainingRenee John Uniforms Interested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.

    1h 34m

  6. 10/29/2025

    Episode #69 - Stop Selling, Start Connecting: How Education Drives Retail Sales with Robyn Jennett

    In this episode, Kathy sits down with Robyn Jennett of Coachlight in Des Moines, Iowa to explore how intentional client care and clear communication create lasting results. From first consultations to long-term maintenance, she shares the strategies that drive client trust, treatment success, and steady growth within the practice—all while generating outstanding retail sales. Talking Points: Featured treatments & servicesSofwave as a standout treatmentIntroducing a new retail lineRevision CMT for post-procedure careSetting intentional goalsWhat drives Robyn’s successAligning first product recs with skin goalsScheduling corrective check-insIntroducing retail during the consultationManaging client expectationsOutlining requirements from the startDesigning the maintenance phaseRebooking before the client leavesFocusing on providing genuine support Resources: Coachlight Sofwave E-course Retail Sales Online Training Ad Links: Online E-courses Podcast Feedback

    50 min

  7. 10/16/2025

    Episode #68 - The Blueprint for Accelerated Treatment Onboarding

    When you're looking to grow your clinic, there are two ways to make it happen: hire a new provider or offer a new technology/service. With limitations of space and payroll, a hire may not be the best option. In this episode, we share our best practices for onboarding new services to get the best return sooner! Talking Points: AesthetiCare and our focus on results-driven treatmentsGrow through great team members and smart service additionsAdd devices that create new revenue, not compete with existing servicesAttend industry meetings and conferencesTalk to reps and providers to learn about new techContact clinics already using the device for honest feedbackBook demos when the full team can attendCreate a clear pitch to get team buy-inInclude marketing team in demos and early planningTrain providers thoroughly with hands-on sessionsBuild a plan to collect quality before & after photosKeep website and messaging condition-focused (e.g., acne, skin laxity)Set internal contests and team goals for new servicesCelebrate early wins to build momentumHost virtual events to promote and educate clients on new treatments Resources: AesthetiCare Medspa Incredible Marketing AIG Virtual Events Ad Links: Online E-courses Tuesday Training

    28 min

  8. 10/01/2025

    Episode #67 - From Consultation to Results: An Injectable Case Study

    In this episode, Kathy sits down with AesthetiCare injector Blake Bryant to walk through a full, customized injectable journey. They discuss the consultation process, creating a customized treatment plan, and the services that followed. Blake shares how he addressed client concerns, structured post-treatment follow-up, and built an annual plan designed for long-term results. We recommend watching this episode on YouTube to see the amazing Before & After results achieved by Blake.  Discussion Topics: Cadaver training for injectablesTraining in your injectable journeyClient treatment planClient concernsPost treatment follow upServices after initial treatmentFront desk consultation booking incentivesAnnual treatment plansCustomizing plans for the individual Episode Sponsors: AesthetiCare MedspaRenee John UniformsVrtly Screen Management Interested in learning about AesthetiCare's consultation structure? We offer training through our Online E-courses, Virtual Training, and In-Person Consulting. Book training with MINT.

    29 min
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15 Ratings

About

Welcome to the Making a Multi Million Dollar MedSpa Podcast where we have real conversations about what it takes to run a successful medspa. Join us as we showcase our insights and best practices, share our day-to-day successes and failures, and host some of our peers, colleagues, and other experts in the field! 

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