Fred Haberman is an agent for change in the good-food movement.
He’s the co-founder and CEO of Haberman, an agency that, in the last 20 years, has helped bring organic food into the mainstream, spurring the growth of brands like Earthbound Farm, Annie’s, Organic Valley and Traditional Medicinals. His agency fuels progress toward a better food system by supporting the work of pioneers such as the Organic Trade Association and National Cooperative Grocers Association, along with the McKnight Foundation’s Collaborative Crop Research Program (CCRP), a grants program that seeks to increase food security for people in developing countries.
Fred is also the co-founder of Urban Organics, one of the first USDA-certified-organic aquaponics facilities in the country. A model for a new kind of sustainable farming, UO has been profiled nationally and internationally by Newsweek, FastCo and The Guardian.
As a board member of Milwaukee’s Herzfeld Foundation, Fred has supported the vision of food activist Will Allen and the Milwaukee Public Market. He’s also served as co-producer of a PBS series about urban agriculture across America — “Food Forward,” which began airing in the fall of 2014, and he co-created Frog TV, which aims to nurture the conversation about the need to change our food system.