26 min
Episode 6: Maximising impact in the Chinese market (UK-INTERNATIONAL) Global Student Marketing Podcast - IDP Connect
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- Education
Ed Kelly, Head of Client Partnerships at IDP Connects joined by Venice Yun (Destination Director, China) at IDP Education.
Ed discussed some key topics relating to Chinese recruitment to the UK and across the world during the COVID-19 pandemic whilst discussing recent demand trends with Venice.
Venice and Ed also look at the importance of considering a multi-destination approach as more and more students are considering other destinations in their information search including new destinations such as Macao SAR, Hong Kong SAR, Singapore and Malaysia.
The panel also look at what universities in the UK can do to maximise on the increased demand due to border closures in Australia and the opportunities that are available for clients to take in the current landscape.
Ed Kelly, Head of Client Partnerships at IDP Connects joined by Venice Yun (Destination Director, China) at IDP Education.
Ed discussed some key topics relating to Chinese recruitment to the UK and across the world during the COVID-19 pandemic whilst discussing recent demand trends with Venice.
Venice and Ed also look at the importance of considering a multi-destination approach as more and more students are considering other destinations in their information search including new destinations such as Macao SAR, Hong Kong SAR, Singapore and Malaysia.
The panel also look at what universities in the UK can do to maximise on the increased demand due to border closures in Australia and the opportunities that are available for clients to take in the current landscape.
26 min