Event Experience

Bizzabo
  • 5.0 (26)
  • MARKETING
  • UPDATED SEMIMONTHLY
Event Experience

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

  1. 2D AGO

    Turning Event Data into Business Wins with AWS, Encore, and 6Sense

    In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success. The discussion highlights the importance of understanding both ROI and ROE (Return on Emotion) to create impactful events that resonate with attendees and stakeholders. The experts emphasize the need for clear communication, stakeholder engagement, and the use of innovative tools to measure and optimize event outcomes. The episode provides valuable takeaways for event professionals looking to demonstrate the value of their events effectively. Here’s what you’ll hear about in this conversation: How to engage attendees by offering incentives like 'swag for your thoughts' to gather real-time feedback. Why you should align event goals with business objectives and ensure all stakeholders are involved in the planning process. How to use technology and data to measure event success and communicate results effectively to stakeholders. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-roi-aws-encore-6sense

    50 min

  2. MAR 31

    Navigating Event Industry Trends, Branding, and Connection with Bizzabo

    In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events. Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to create meaningful connections through their Bizzy Building Connections series, aiming to support and connect event professionals in authentic ways. Here’s what you’ll hear about in this conversation: Why event planners should focus on creating personal and authentic connections at their events. How utilizing tools and technology can significantly streamline the event planning process and improve efficiency. Why incorporating strong branding and storytelling into events can enhance the overall experience and make it more memorable for attendees. Mentioned in this episode Lauren Sorenson Bizzabo For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-industry-trends-bizzabo

    33 min

  3. MAR 17

    Cracking the Code on Event Registration and Attendance Trends with Opus

    In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs. Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to have an organic interaction with the brand. The conversation also touches on the significance of understanding attendee needs and aligning them with brand goals to ensure successful and meaningful event experiences. Here’s what you’ll hear about in this conversation: Why you should incentivize early registration by offering exclusive access to content or limited discounts to combat last-minute sign-ups. How experiential elements in events can make abstract concepts tangible and memorable, enhancing attendee engagement. Why understanding and aligning brand goals with attendee needs is crucial for creating meaningful event experiences. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-registration-trends-opus

    33 min

  4. MAR 10

    2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable Events

    In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention. The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences and the role of technology in enhancing event strategies. They also discuss the significance of micro events and field marketing in supporting larger B2B events, and the evolving role of webinars as a digital tactic. The conversation highlights the need for intentionality, data-driven decision-making, and strategic partnerships to drive successful event outcomes. Here’s what you’ll hear about in this conversation: How in-person events are considered the most impactful marketing channel, with 78% of organizers agreeing on their effectiveness. How sustainability remains a top priority for attendees, with 18% indicating it as their main concern when attending events. How micro events and field marketing are crucial for success, with 64% of organizers planning to use them to support larger events. For the full transcript, mentions, and more, visit  www.bizzabo.com/podcast/2025-event-industry-benchmarks

    49 min

  5. FEB 24

    AI, AR, and Sustainability in Events with BB Blanc

    In this episode of Event Experience by Bizzabo, Rachel Moore interviews Adam Palleschi, managing director of BB Blanc, about his journey from technician to director, the evolving role of technology in events, and the importance of sustainability in AV production. They discuss the impact of AI on event planning and the significance of human interaction in any event experience. Adam Palleschi shares insights into how AI and AR are being used in the events industry, emphasizing the importance of using technology to augment rather than replace human interaction. He also highlights the need for creativity in event planning and the benefits of sharing budgets with AV teams to maximize value and enhance the overall event experience. Here’s what you’ll hear about in this conversation: How AI can enhance event experiences by aiding in messaging, networking, and learning but should not overshadow the human element. How sustainability in AV production is advancing with technologies like LED lighting, reducing emissions and waste. Why event planners should involve AV teams early in the planning process and share budgets to maximize creative potential and event impact. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/ai-ar-sustainability-events-bb-blanc

    38 min

  6. FEB 17

    Breaking Down Event Trends, Budgets, and Engagement with 6sense

    In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences. Bethany shares insights on how to manage event budgets effectively, emphasizing the importance of real-time updates, contingency planning, and transparency with finance teams. She also offers advice for event planners working with more conservative brands on how to incorporate trends and creativity while staying true to their brand identity. Here’s what you’ll hear about in this conversation: Ideas for incorporating fun and trendy activations like mocktails and oxygen bars to create memorable event experiences. The importance of regularly updating and managing your event budget to ensure financial success and transparency with your team and executives. How to leverage your professional network and attend industry events to build relationships and gain insights from other event professionals. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-trends-budgets-6sense

    31 min

  7. JAN 27

    Leveraging Event Tech to Enhance the Attendee Experience with BW Events Tech

    In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Brandon Wernli, CEO of BW Events Tech, to discuss the evolving landscape of event technology. They explore the importance of understanding client needs, selecting the right tools, and the practical application of technology in real-world events.         Brandon shares insights on tech adoption in events, highlighting a real-world example involving augmented reality and AI to enhance attendee experience. He emphasizes the importance of having a clear strategy, budget considerations, and the value of pilot testing new technologies before full-scale implementation.   Here’s what you’ll hear about in this conversation: How understanding your event's strategy and goals helps you to select the right technology stack. How emerging technologies like augmented reality can enhance attendee experience and solve real-world challenges. How to prepare contingency plans for technology deployments to ensure seamless execution even if issues arise. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/bw-events-tech-attendee-experience

    36 min

  8. JAN 20

    Predicting the trends with experts from 6sense, Sparks, and BW Events Tech

    In this episode of the Event Experience podcast, industry experts discuss the trends that will shape events in 2025, focusing on experiential learning, immersive events, and networking opportunities. The panelists, including Bethany Murphy, Erica Spoor, and Brandon Wernli, share insights on how these trends can be integrated into event planning, emphasizing the importance of understanding audience preferences and leveraging technology to enhance attendee experiences. The conversation also explores the role of AI in event planning, highlighting its potential to personalize and streamline event experiences. The panelists discuss the challenges and opportunities of adopting new technologies, stressing the need for careful planning and audience engagement. They also touch on the significance of micro-events and gamification, considering their long-term impact on the industry. Overall, the episode provides valuable insights for event planners looking to stay ahead of emerging trends. Here’s what you’ll hear about in this conversation: How to enhance personalization and engagement with AI The importance of understanding your attendees to optimize your events How to use technology with event goals and prevent potential issues   Mentioned in this episode Bethany Murphy 6sense Erica Spoor Sparks Brandon Wernli BW Events Tech For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-trends-2025-experts

    45 min
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    5
    out of 5
    26 Ratings

    About

    Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

    Information

    • Creator
      Bizzabo
    • Years Active
      2019 - 2025
    • Episodes
      100
    • Rating
      Clean
    • Copyright
      © 2024
    • Show Website
      Event Experience

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