Event Experience

Bizzabo
  • 5.0 (26)
  • MARKETING
  • UPDATED BIWEEKLY
Event Experience

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

  1. 2D AGO

    2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable Events

    In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention. The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences and the role of technology in enhancing event strategies. They also discuss the significance of micro events and field marketing in supporting larger B2B events, and the evolving role of webinars as a digital tactic. The conversation highlights the need for intentionality, data-driven decision-making, and strategic partnerships to drive successful event outcomes. Here’s what you’ll hear about in this conversation: How in-person events are considered the most impactful marketing channel, with 78% of organizers agreeing on their effectiveness. How sustainability remains a top priority for attendees, with 18% indicating it as their main concern when attending events. How micro events and field marketing are crucial for success, with 64% of organizers planning to use them to support larger events. For the full transcript, mentions, and more, visit  www.bizzabo.com/podcast/2025-event-industry-benchmarks

    49 min

  2. FEB 24

    AI, AR, and Sustainability in Events with BB Blanc

    In this episode of Event Experience by Bizzabo, Rachel Moore interviews Adam Palleschi, managing director of BB Blanc, about his journey from technician to director, the evolving role of technology in events, and the importance of sustainability in AV production. They discuss the impact of AI on event planning and the significance of human interaction in any event experience. Adam Palleschi shares insights into how AI and AR are being used in the events industry, emphasizing the importance of using technology to augment rather than replace human interaction. He also highlights the need for creativity in event planning and the benefits of sharing budgets with AV teams to maximize value and enhance the overall event experience. Here’s what you’ll hear about in this conversation: How AI can enhance event experiences by aiding in messaging, networking, and learning but should not overshadow the human element. How sustainability in AV production is advancing with technologies like LED lighting, reducing emissions and waste. Why event planners should involve AV teams early in the planning process and share budgets to maximize creative potential and event impact. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/ai-ar-sustainability-events-bb-blanc

    38 min

  3. FEB 17

    Breaking Down Event Trends, Budgets, and Engagement with 6sense

    In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences. Bethany shares insights on how to manage event budgets effectively, emphasizing the importance of real-time updates, contingency planning, and transparency with finance teams. She also offers advice for event planners working with more conservative brands on how to incorporate trends and creativity while staying true to their brand identity. Here’s what you’ll hear about in this conversation: Ideas for incorporating fun and trendy activations like mocktails and oxygen bars to create memorable event experiences. The importance of regularly updating and managing your event budget to ensure financial success and transparency with your team and executives. How to leverage your professional network and attend industry events to build relationships and gain insights from other event professionals. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-trends-budgets-6sense

    31 min

  4. JAN 27

    Leveraging Event Tech to Enhance the Attendee Experience with BW Events Tech

    In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Brandon Wernli, CEO of BW Events Tech, to discuss the evolving landscape of event technology. They explore the importance of understanding client needs, selecting the right tools, and the practical application of technology in real-world events.         Brandon shares insights on tech adoption in events, highlighting a real-world example involving augmented reality and AI to enhance attendee experience. He emphasizes the importance of having a clear strategy, budget considerations, and the value of pilot testing new technologies before full-scale implementation.   Here’s what you’ll hear about in this conversation: How understanding your event's strategy and goals helps you to select the right technology stack. How emerging technologies like augmented reality can enhance attendee experience and solve real-world challenges. How to prepare contingency plans for technology deployments to ensure seamless execution even if issues arise. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/bw-events-tech-attendee-experience

    36 min

  5. JAN 20

    Predicting the trends with experts from 6sense, Sparks, and BW Events Tech

    In this episode of the Event Experience podcast, industry experts discuss the trends that will shape events in 2025, focusing on experiential learning, immersive events, and networking opportunities. The panelists, including Bethany Murphy, Erica Spoor, and Brandon Wernli, share insights on how these trends can be integrated into event planning, emphasizing the importance of understanding audience preferences and leveraging technology to enhance attendee experiences. The conversation also explores the role of AI in event planning, highlighting its potential to personalize and streamline event experiences. The panelists discuss the challenges and opportunities of adopting new technologies, stressing the need for careful planning and audience engagement. They also touch on the significance of micro-events and gamification, considering their long-term impact on the industry. Overall, the episode provides valuable insights for event planners looking to stay ahead of emerging trends. Here’s what you’ll hear about in this conversation: How to enhance personalization and engagement with AI The importance of understanding your attendees to optimize your events How to use technology with event goals and prevent potential issues   Mentioned in this episode Bethany Murphy 6sense Erica Spoor Sparks Brandon Wernli BW Events Tech For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-trends-2025-experts

    45 min

  6. JAN 13

    Elevating Attendee Experiences Through Event Tech – A Conversation with Forbes

    In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Sydney Melin, Executive Director of Audience and Community Marketing at Forbes, to discuss the role of event technology in enhancing attendee experiences. Sydney shares insights on how Forbes uses event tech to streamline processes and improve engagement, highlighting the importance of integrating technology to provide a seamless experience for attendees. Sydney Melin emphasizes the significance of using event technology not only for event management but also to enhance the attendee experience. She shares examples from Forbes' events, such as the CMO Summit, where they achieved an 80% app adoption rate, demonstrating the effectiveness of using a centralized platform for session registration and communication. Sydney also discusses the potential of AI in post-event communication to maintain engagement and improve future events. Here’s what you’ll hear about in this conversation: How to utilize event technology to enhance attendee experiences and streamline communication. The importance of regularly reassessing and updating your event tech to ensure it meets current needs and capabilities. How to engage with attendees post-event using personalized content and AI-driven tools to maintain community and gather feedback. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/forbes-event-technology

    27 min

  7. 12/23/2024

    Embracing Non-Alcoholic Options and Wellness at Events with Elevate Travel Company

    In this episode of Event Experience by Bizabo, host Rachel Moore interviews Sarah Reuter, CEO of Elevate Travel Company, about her experiences and insights in the event industry. Sarah discusses the shift towards providing non-alcoholic options at events and the importance of mindfulness in both professional and personal lives.  Sarah shares her personal journey with alcohol and addiction, emphasizing the need for inclusivity and healthier lifestyle choices at events. The conversation highlights the evolving landscape of event planning, where offering a variety of options, including adhering to dietary restrictions and offering non-alcoholic beverages, is becoming increasingly important to cater to diverse attendee needs. Here’s what you’ll hear about in this conversation: The events industry is increasingly focusing on providing food and beverage options to cater to healthier lifestyle choices and inclusivity. Sharing personal experiences with alcohol and addiction can empower others to be open about their own experiences, reducing stigma and promoting inclusivity in event planning. The industry is evolving to offer more varied food and drink options, allowing attendees with different needs the ability to enjoy social aspects without feeling singled out or pressured to consume alcohol. Mentioned in this episode Sarah Reuter Elevate Travel Company Jessica Zweig The Feminine Frequency Business School Club Ichi For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/elevate-travel-company-non-alcoholic-events

    38 min

  8. 12/16/2024

    Community-Led Events, Diverse Audiences, and Innovative Activations with IMEX

    In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Carina Bauer, CEO of IMEX Group, about the recent IMEX America event. Carina discusses the unique aspects of the event, including the introduction of a Brand Experience Summit aimed at bridging the gap between marketers and the events industry and the importance of community-led events that enhance the overall experience for attendees. Carina emphasizes the significance of building a network within the events industry and the need for event planners to prioritize their time effectively. She highlights the value of partnerships in delivering specialized programs and the importance of creating personalized experiences for different sectors of attendees. The episode also touches on the long-term strategic goals of IMEX and the importance of innovation and incremental improvement in the events industry. Carina Bauer is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring the leaders of tomorrow. Carina also takes a keen interest in leadership development, and organizational best practices and culture. Here’s what you’ll hear about in this conversation: Learn the importance of building a network in the events industry to avoid feeling isolated and to gain support from peers. Hear how IMEX America focuses on creating a community-led event experience, allowing attendees to craft unique micro experiences within the larger event. Understand the significance of stepping back to prioritize tasks effectively, ensuring time is spent on the most impactful work for event planners. Mentioned in this episode Carina Bauer IMEX Group Julius Solaris Miguel Neves Skift For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/imex-carina-bauer-community-innovation

    36 min
See All (100)

5
out of 5
26 Ratings

About

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

Information

  • Creator
    Bizzabo
  • Years Active
    2019 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Event Experience

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada