Event Experience

Bizzabo
  • 5.0 (26)
  • MARKETING
  • UPDATED BIWEEKLY

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

  1. 1D AGO

    How Devex Uses Events to Shape Brand Reputation and Drive Change

    In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Margaret Richardson, Chief of Staff and Senior Director of External Relations at Devex, to explore how events can shape brand reputation and drive meaningful change. Margaret shares how Devex bridges journalism, business, and global development through strategic partnerships and thoughtfully designed events. She explains why events should be treated as relationship infrastructure, not just marketing moments, especially during times of uncertainty and rapid change. The conversation dives into the power of intentional storytelling, authentic audience engagement, and experience-led reputation management. Margaret also challenges event professionals to "think like editors," designing programs with layered narratives, multiple audience perspectives, and formats built for today's shorter attention spans. From shortening panels to rethinking how success is measured, this episode offers a practical framework for creating events that spark real conversations (both in-person and online) and strengthen brand trust. What you'll learn How to use events as a strategic tool for brand reputation management Why event planners should think like editors when designing experiences How to create layered storytelling that resonates across audiences Why shorter, more dynamic sessions drive deeper engagement How to measure event success beyond attendance and social impressions For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/devex-events-brand-reputation

    29 min

  2. FEB 9

    Mastering the Art of Emceeing with 360 Degree Emcee

    In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Sara Deacon, experienced emcee and CEO of 360 Degree Emcee, to explore the often-misunderstood role of an emcee in delivering standout event experiences. Sara shares her unconventional journey from martial arts coaching to event facilitation, revealing how skills like presence, adaptability, and connection translate directly to the stage. She explains why emceeing is fundamentally different from keynote speaking or panel moderation, and why reading the room is one of the most critical (and undervalued) skills in live events. The conversation goes beyond scripts and stage cues, diving into the emcee's full-circle role: collaborating with planners, managing audience energy, supporting speakers, and adapting in real time when things don't go as planned. Sara also offers practical guidance for event planners on how to hire and work effectively with emcees, outlining the tangible value they bring in boosting engagement, reinforcing event goals, and even increasing event ROI. Through real-world examples, Sara illustrates how authentic connection and in-the-moment decision-making can transform an event from good to unforgettable. The episode wraps with actionable advice for planners to prioritize audience connection and invest in skilled emcees who can elevate the entire event experience. What you'll learn Why a professional event emcee plays a critical role in shaping the attendee experience by reading the room, building connection, and managing energy throughout the event How hiring a skilled emcee can increase audience engagement, support event goals, and even improve fundraising and ROI Why authentic connection matters more than scripts, and how adaptable, collaborative emcees help create meaningful, memorable events for both organizers and attendees For transcripts, mentions and more, visit: www.bizzabo.com/podcast/mastering-the-art-of-emceeing

    36 min

  3. JAN 26

    From Iris Photography to AI Superheroes: How Interactive Dallas Is Transforming Event Activations with Bizzabo

    In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Dennis Walters, Founder and CEO of Interactive Dallas, to explore how AI is reshaping live event activations. Dennis shares the company's evolution from a single digital graffiti wall to a full suite of interactive experiences. He explains how listening to client needs and embracing emerging tech, like AI-driven photography and real-time personalization, has kept Interactive Dallas on the cutting edge of experiential marketing. Listeners will hear how AI tools can streamline event workflows, boost creativity, and personalize attendee experiences. Dennis also offers real-world insights into execution challenges, the future of human-AI collaboration, and why thoughtful innovation is key to sustainable event success. What you'll learn: How AI enables real-time, creative event activations like instant photo edits and custom experiences Why listening to client needs leads to better, on-brand experiential solutions Tips for using AI tools, like ChatGPT, for planning, content creation, and improving event engagement For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/ai-event-activations-interactive-dallas

    36 min

  4. JAN 12

    S6 - Ethan Dowie - Final Cut AUDIO

    In this episode of Event Experience, host Rachel Moore sits down with Ethan Dowie, founder and CEO of Indigo Promotions, to unpack what makes event merchandise truly memorable. From his roots in nonprofit event planning to building a go-to merch agency for top brands, Ethan shares how swag can evolve from a throwaway freebie into a strategic engagement tool. You'll hear how Ethan helps clients shift from transactional vendor relationships to creative, consultative partnerships. He explains why swag should be treated as the "icing on the cake"—not the afterthought—and how reverse-engineering your merch strategy around specific goals (like social sharing or post-event brand recall) leads to more effective, high-impact giveaways. Whether it's designing diamond-studded charms for VIPs or using print-on-demand to reduce waste and increase personalization, Ethan offers insights into what's next for event swag: quality over quantity, tech-forward fulfillment, and audience-first thinking. Here's what you'll hear about in this conversation: Merch is the icing, not the cake. It should enhance the event, not carry it, and align with your event's core goals. Start with the outcome. Reverse-engineer your merch strategy based on what action or feeling you want from attendees. Know your audience. The best merch isn't what you think is cool, it's what resonates with your specific crowd. Print-on-demand is on the rise. It reduces waste, lowers risk, and allows for more personalization and last-minute ordering. Unique merch makes a statement. From limited-edition VIP items to wearable conversation starters, personalization and quality matter more than ever. For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/event-merchandise-indigo-promotions

    33 min

  5. 12/22/2025

    How Event Pros Can Use AI to Plan Smarter and Work Better with Glean

    In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Chris Duke, Head of Brand Experiences at Glean, for a conversation on how AI is reshaping the events industry. Drawing on his experience leading global activations, Chris explains how event professionals can adopt an AI-first mindset to boost productivity, enhance workflows, and unlock new creative possibilities without losing the human touch. The discussion covers actionable strategies for integrating AI into daily event planning tasks, overcoming skepticism, and building team-wide confidence in using these tools. Chris dives into how context-rich prompts yield better results, the rise of image and video generation, and the importance of cross-functional collaboration when working with AI. Listeners will walk away with practical ideas for experimenting with technology and growing their impact in an increasingly AI-powered industry. What you'll learn: How AI tools can elevate strategy, productivity, and creativity in event planning, without replacing human input. What it takes to build an AI-first culture through experimentation, support, and team learning. Why structured prompts and clear context lead to better AI outcomes, from messaging to event design. For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/ai-event-planning-tools-glean

    31 min

  6. 12/08/2025

    AI for Event Pros: Boosting Creativity and Efficiency with Glean's Chris Duke

    In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by Chris Duke, Head of Brand Experiences at Glean, for an AI-powered masterclass designed specifically for event professionals. Based on a popular webinar, this conversation dives into practical ways AI can transform the event planning process, from writing campaign briefs and automating reports to visualizing booth designs and analyzing post-event feedback. Chris shares real-world workflows using tools like ChatGPT, Claude, and Gamma, demonstrating how event marketers can streamline tasks, generate professional assets from simple inputs, and scale their impact. Learn how to build AI agents, prompt effectively, and safeguard sensitive data, all while embracing AI as a creative and strategic partner. What you'll learn: How to automate campaign briefs, session titles, booth mockups, and more using AI Why prompt clarity and data privacy matter in enterprise settings Real examples of using AI for event analytics, reporting, and visual storytelling For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/ai-for-event-professionals-glean

    48 min

  7. 11/24/2025

    How Authentic Hospitality Creates Awe for Gen Z Event Guests

    In this episode of Event Experience by Bizzabo, Quinn Burnell, a seasoned hospitality and entertainment leader with experience in cruise lines and luxury events, dives into the power of emotional intelligence and authenticity in creating memorable guest experiences. He unpacks what today's attendees, especially Gen Z, truly value: feeling safe, seen, and emotionally connected. Quinn shares how spontaneous moments of awe and genuine care can elevate an event beyond logistics, and why leaders must first care for their teams to deliver standout service. Drawing from global hospitality practices, he urges planners to design events that feel personal and culturally attuned, not just trendy. What you'll learn: Why authentic hospitality is about emotional connection, not just service How team wellbeing directly impacts guest experiences Practical tips for designing emotionally resonant event spaces For transcripts, mentions, and more, visit: http://www.bizzabo.com/podcast/authentic-hospitality-gen-z-quinn-burnell  Enjoyed this content? Subscribe to Bizzabo's newsletter and get insights like these delivered straight to your inbox.

    38 min

  8. 11/17/2025

    How Codarity Helps Event Pros Escape Feast-or-Famine Revenue

    In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Daniel Charles, founder of Codarity, a performance marketing agency tailored for the events industry. Daniel shares how he transitioned from music A&R and event production into helping event businesses escape the feast-or-famine revenue trap. He breaks down the Evergreen Event Profit System, a framework that helps creative professionals generate consistent income year-round. From defining ideal client personas to implementing smart automation and lead-nurturing systems, Daniel reveals how event planners can build a sustainable pipeline without sacrificing their creative edge. Rachel and Daniel explore common mistakes like relying too heavily on referrals, neglecting analytics, and vague customer targeting. Instead, Daniel champions a data-informed, content-driven approach that blends creativity with scalability, using automation and AI to attract high-quality leads and convert them more reliably. What you'll learn: Why seasonal referrals aren't enough, and what to do instead How automation and AI can help you scale authentic, effective marketing The importance of dialing in your ideal client persona for long-term growth For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/codarity-predictable-event-revenue

    39 min
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5
out of 5
26 Ratings

About

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

Information

  • Creator
    Bizzabo
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    Event Experience