263 episodes

Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads in less than four years.

Every week, Louis Grenier interviews guests or shares his own no-fluff, actionable marketing insights so you can stand out—without being sleazy.

Everyone Hates Marketers Louis Grenier

    • Business
    • 4.9 • 73 Ratings

Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads in less than four years.

Every week, Louis Grenier interviews guests or shares his own no-fluff, actionable marketing insights so you can stand out—without being sleazy.

    The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More.

    The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More.

    This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul):
    → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR
    ***
    In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge.  Topics Covered:
    [00:01:01] Messaging vs. copywriting.[00:04:11] Message market fit. [00:11:55] Articulating Unique Value.[00:15:18] Outstanding messaging examples.[00:21:42] Messaging strategy and market fit.[00:27:00] Positioning and key problems.[00:29:11] What we hate about the industry.[00:32:25] Voice of customer research.[00:35:28] Customer value and transformation.[00:39:23] Messaging map structure.[00:43:06] Messaging strategy framework.[00:47:18] Centralized hub for visual images.[00:49:21] Centralized messaging framework.[00:53:39] Finding the negative space.[00:56:09] Elevator pitch research.[01:00:15] Effective communication as a skill.[01:03:35] Copywriting and LinkedIn.

    ***
    → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 1 hr 6 min
    The Art & Science of Marketing Campaigns that Speak to the Brain

    The Art & Science of Marketing Campaigns that Speak to the Brain

    This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul):
    → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR
    ***
    In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans.
    Topics Covered:


    (01:33) - Brain-Friendly Marketing Strategies.

    (05:29) - Principle of reciprocity.

    (13:35) - Autonomy bias in behavior.

    (14:42) - Marketing with illusion of control.

    (17:40) - Illusion of choice in marketing.

    (21:06) - Rhyming phrases for credibility.

    (24:44) - Autonomy bias examples.

    (28:16) - Rational vs irrational needs.

    (31:00) - Rhyming phrases in marketing.

    (33:17) - Cognitive fluency in marketing.

    (37:16) - Simplifying language for credibility.

    (41:24) - Priming and spending behavior.

    (43:28) - Pain of paying and priming.

    (47:17) - The Goldilocks effect.

    (48:59) - Magnetic middle and Goldilocks effect.

    (52:53) - Redesign project failure.

    (54:47) - Unconventional credit card marketing.

    (58:43) - Autonomy bias and memory.
    Resources Mentioned:

    Influence: The Psychology of Persuasion
    Nancy Harhut’s book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

    The Brainy Business Podcast
    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
    HBT Marketing

    ***
    → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 1 hr
    How to Navigate the Most Uncertain Time in History (While Becoming Less Anxious & Avoiding Burnout)

    How to Navigate the Most Uncertain Time in History (While Becoming Less Anxious & Avoiding Burnout)

    This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul):
    → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR
    ***
    In this episode, I chatted with Sam Conniff, the creator of Uncertainty Experts. We dove deep into why it's so crucial to acknowledge and handle life's uncertainties. Sam also shared his unique approach to understanding uncertainty. One of the highlights was learning about his partnership with a science lab focused on making more thoughtful choices during unpredictable times.Topics mentioned:
    [00:01:41] Coping with uncertainty.[00:04:22] Uncertainty Expert framework.[00:07:00] Taking risks in marketing.[00:10:00] Dealing with uncertainty.[00:13:39] Framework for uncertainty.[00:16:21] Getting past fear, fog, and stasis.[00:19:11] Uncertainty tolerance.[00:22:40] Emotional regulation in uncertainty.[00:26:10] Gut instinct and intuition.[00:28:01] Embodied cognition and intuition.[00:31:10] Marketing under extreme pressure.[00:34:19] Conviction narrative theory.[00:37:25] Overcoming negative thoughts.[00:40:31] Embracing uncertainty.[00:44:38] Overcoming adversity.[00:47:19] Overcoming negativity bias.[00:50:57] Connection: the key to getting unstuck.[00:53:43] Connection and its importance.[00:56:54] Negative space of advertising.[01:02:31] Importance of language in marketing.[01:03:06] Marketing as a force for good.
    Resources mentioned:

    The Uncertainty Expert
    Be More Pirate
    Centre for the Study of Decision-Making Uncertainty

    ***
    → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 1 hr 8 min
    From Burnout to $30M Success: Lessons in B2B Marketing That Work

    From Burnout to $30M Success: Lessons in B2B Marketing That Work

    This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul):
    → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR
    ***
    Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.
    Topics mentioned:

    [00:02:10] Marketing-led growth in B2B.
    [00:03:46] Mass marketing and rapid learning.
    [00:08:30] Working for a European company.
    [00:10:57] Fast execution-oriented design service.
    [00:14:23] Subscription-based business model.
    [00:17:16] Biopersonas and Designer Dan.
    [00:21:35] Uncovering customer pains.
    [00:25:08] Buyer personas development.
    [00:27:16] Investment in design by companies.
    [00:30:40] Unlimited design services.
    [00:35:53] Selling convenience and time-saving.
    [00:37:45] Instagram Advertising Insights.
    [00:43:26] Enterprise customer retention.
    [00:45:23] Inbound marketing and sales.
    [00:48:20] Planning for hyper-growth.
    [00:52:03] Marketing and confidence in leadership.
    [00:55:59] Learning from podcasts.


    Resources mentioned:

    Brendan Hufford's newsletter
    Amanda Natividad
    Masters of Scale podcast

    ***
    → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 1 hr
    [BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

    [BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

    This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul):
    → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR
    ***
    Is your organization too afraid of trying new things?
    Do you have an idea for an experiment but are not sure how to pitch it to your boss?
    Let’s change that.
    My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.Topics covered:

    The symptoms of companies that are not experimenting enough
    What companies need to have in place before starting experimenting
    The danger of “growth for the sake of growth”
    The type of companies that David won’t train or work with
    Why experiment culture should begin with the mindset
    How to change the mindset in an organization
    Why visual storytelling is essential in presenting your experiments
    The single data source to help you pick the right ideas to run with
    A few examples of crazy experiments David ran
    David’s advice to aspiring marketers
    What David thinks marketers should learn for the next 5,10, and 50 years
    Resources mentioned:

    GrowthTribe
    CXL
    Booking.com
    Oracle
    Claire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ Minds
    Asia Matos - 5 Steps to Create a Go-to-market Strategy
    Stealing Fire by Stephen Kotler
    Liar’s Poker by Michael Lewis
    Jeff Bezos’ 2018 Letters to Shareholders
    Smartcuts by Shane Snow
    Takeru Kobayashi (The Hot Dog Eating Contest Champion)
    Lean Analytics by Alistair Croll and Benjamin Yoskovitz
    Dave McClure Pirate Metrics
    The GROWS Process by GrowthTribe
    Hotjar
    The Brass Framework
    Occam’s Razor
    Wait But Why by Tim Urban
    OCEAN model / Big Five Personality Traits
    Sandra Matz
    Deep Work by Cal Newport
    Edward Bernays
    a16z podcast
    Lectures subreddit
    Growth Tribe Youtube channel
    David’s LinkedIn
    GrowthTribe Instagram

    ***
    → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 1 hr 3 min
    [BEST OF] The Most Effective Way to Generate Demand

    [BEST OF] The Most Effective Way to Generate Demand

    This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul):
    → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR
    ***
    Most marketers focus on lead generation but it is enough?
    There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.
    I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.We covered:

    Why most companies struggle to develop a system for attracting leads
    The costly mistake marketers make when it comes to their website design
    How auditing is the first step new marketers should take in demand generation
    The unexpected reason why promotion is the last thing you should think about
    Why small teams should go after key objectives vs. individuals
    What marketers miss when it comes to communication and small wins
    How we set expectations along the customer journey and why they matter
    Why we need to become comfortable with video and public speaking
    Resources:


    SaaS Monetization - Episode 24 with Patrick Campbell
    Dan Moyle
    Toastmasters
    Dale Carnegie - Public Speaking Training
    Patrick Campbell: ProfitWell Blog
    Patrick Campbell: Price Optimization Blog

    @mvolpe - Mike Volpe on Twitter
    Sales experience for marketers book or another podcast episode

    @JeanneHopkins - Jeanne Hopkins on Twitter
    Jeanne Hopkins on LinkedIn
    Marketing vs. Communications: The Surprising Difference
    Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer

    ***
    → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 55 min

Customer Reviews

4.9 out of 5
73 Ratings

73 Ratings

Lawrence Seb ,

Great show with actionable insights

My go-to source for marketing insights. I’m a CMO with 20 years experience in the field and I’m still learning things from Louis and his guests. In my next endeavor I’m def hiring him to stand the f* out.

hjgdyrbdifhrriwkhf ,

Louis is amazing

I’ve learned more from all of Louis’ content than from the dozens of others marketers I read content from combined. This podcast is 100% worth the time it takes to listen!

Gabe13 ,

One of the best marketing podcasts out there

This podcast is an absolute gem. The host, Louis Grenier, has a way of breaking down complex marketing concepts into easy-to-understand nuggets of wisdom. His interviews with industry experts are always insightful and thought-provoking.

What sets “Everyone Hates Marketers” apart is its commitment to ethical marketing practices. The show aims to fight against spammy tactics and instead focuses on strategies that provide real value to customers.

Overall, I highly recommend this podcast to anyone looking to up their marketing game while staying true to their values. Keep up the great work, Louis!

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