100 episodes

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

Everyone Hates Marketers Everyone Hates Marketers

    • Marketing
    • 5.0, 50 Ratings

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

    How to Offend People And Create Great F*cking Content

    How to Offend People And Create Great F*cking Content

    My guest today is not afraid to push boundaries or take risks and is most definitely not boring.
    In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.
    We Covered:

    Why people are crippled by the fear of being honest
    The biggest mistake companies make with their content
    Producing one piece of good content that has impact
    Developing a strong team that learn by their mistakes
    How to start offending people so that you’re loved by some and hated by others
    The process for creating great content that makes people actually buy stuff
    What you need from a client to be able to market a product with leverage
    How you know when you’ve struck marketing gold
    The more you speak to people and understand their culture the more you will get out of it

    Ressources:

    Offended Marketing
    HubSpot 
    A Short History of Nearly Everything - Bill Bryson

    • 50 min
    3 Steps to Repurposing Your Content for Every Channel

    3 Steps to Repurposing Your Content for Every Channel

    In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.
    He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.
    We covered:

    Why most marketing content strategies don’t work
    How to recognise an article that’s been written by someone who doesn’t care
    Using a Twitter thread to promote an article
    Building connections on LinkedIn and marketing yourself on Reddit
    Researching your channels well and and understanding the nuances of each
    Why consistency is the key to building trust
    The reason that direction is more important than speed
    Writing your emails as though they were for your mum and dad

     
    Ressources:

    Marketing Examples
    Kanye Story 
    Top Dawg Entertainment
    Slack
    Privy
    Dave Gerhardt on EHM
    Barametrics Growth Manifesto
    Matthew Kobach’s Twitter
    Sales for Founders
    Exploding Topics
    Dude with Sign
    Quora
    Ogilvy on Advertising - David Ogilvy
    Indie Hackers (C.S. Allen’s comments)
    22 Immutable Laws of Marketing - Al Ries
    Growth Design

    • 53 min
    How to Analyze Customer Research to Create Great Copy (3 Steps)

    How to Analyze Customer Research to Create Great Copy (3 Steps)

    What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business? 
    My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies. In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in between. 
    We Covered:

    How good customer research is not just research for research sake
    The benefits of review and testimonial mining
    The consequences of not doing effective customer research
    How changing just a few words can make your copy more vivid
    What to look for in negative competitor reviews
    How to translate all the data you collect into one page of copy
    Why focusing purely on current customers is a big mistake 
    The principles and practicalities of writing good copy
    How all writers are different and there’s no one way of writing
    The questions to ask yourself as you read through your copy

    Resources:

    Case Study Buddy
    Hubspot
    WP Engine
    Scott’s Cheap Flights
    Benevity
    Traffic Think Tank
    Deputy
    Clockspot 
    G2
    Capterra
    Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath 
    Never Lose a Customer Again - Joey Coleman
    The Ultimate Sales Letter - Dan Kennedy

    • 56 min
    [Replay] How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)

    [Replay] How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)

    Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first.
    In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.
    We discussed:

    Why you shouldn’t sell to customers you don't understand
    The brilliant payoff of going out into the real world to talk to people
    How to ask intriguing questions that get your customers to open up
    Why your personal network is far more valuable than you realize
    The surprising reason your breakthrough idea isn’t about profitability
    Exactly what type of customers you should go after to build quickly
    How to identify your core skills and monetize your top strengths
    Why beginning conversations with your pitch is a major mistake

    Resources:

    The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
    The Mom Test Book
    RobFitz.com
    How to Do User Research (Even if You’re on a Budget)
    4 Steps to Build Trust With Customers (Marketing Lessons From Seth Godin)

    • 53 min
    The Power of Effective Case Studies (And 3 Steps to Creating Them)

    The Power of Effective Case Studies (And 3 Steps to Creating Them)

    In this episode, my guest is Camille Ricketts, Head of Marketing at Notion.
    Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review. Her CV is very impressive as she’s previously worked for Tesla, VentureBeat, and The Wall Street Journal.
    There is so much value in today’s podcast, it’s difficult to know where to start. You’ll learn how to identify which customers make exceptional user stories and how to ensure that they understand what you expect from them. Camille also explains how to use the three-tier interviewing system to encourage your customers to give thorough, specific answers.
    We Covered:

    What is wrong with typical online user studies
    The benefits of producing one in-depth story instead of 50 shallow ones
    Ensuring all content produced is useful
    The consequences of shallow user stories on your brand
    Using the inverted triangle to organize your story
    How to convince people to be on your blog or podcast
    The importance of being a good storyteller
    The benefits of recording interviews to make full use of the content
    How to be the painkiller and not the vitamin
    Preparing your customer in advance of the interview

    Resources:

    Notion
    Tesla
    First Round Review
    VentureBeat
    The Wall Street Journal
    Obviously Awesome by April Dunford
    This Is Marketing - Seth Godin
    Writing & Self-Publishing a Marketing Book: A No-Bull Guide
    5 Proven Methods for Positioning Your New Product
    Hubspot

    • 46 min
    Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts

    Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts

    My guest today is Matt Kerbel. 
    Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021. 
    In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.
    We Covered:

    Can a marketer be both brand and performance-orientated?
    Being relevant not just today but in the future
    Taking raw research data and turning it into something actionable
    Why creating a brand personality that reflects a person is so powerful
    Creating three or four core pillars that you stand for
    The importance of building your brand foundation with the entire team
    Ensuring that everything you create is measurable
    Picking a metric that matters
    Ensuring diversity within your marketing
    What marketers should learn today to help them in 10, 20 and 50 years time

    Resources:

    Canoo
    How to Stop Marketing With Your Ego and Become an Effective Marketer (4 steps)
    General Mills
    Activision
    Lyft
    MeUndies
    Mayur Gupta
    Freshly
    Remesh
    Tesla
    LinkedIn
    What You Do is Who You Are. How to Create Your Business Culture  - Ben Horowitz

    • 53 min

Customer Reviews

5.0 out of 5
50 Ratings

50 Ratings

Chrisorensen ,

By far the most informative marketing podcast

By far the most honest, informative and still entertaining marketing podcast out there today. Fantastic guests, great conversations, and brilliant insight. Absolutely recommended!

Amanda8955 ,

There’s a reason this has 5 stars

Louis Grenier’s “no fluff” approach is refreshing. This is an opportunity to gain real, actionable growth tips from the industry’s best.

Rfgdsdggjfg ,

Very Insightful

There are few podcasts that are as insightful as the Everyone Hate Marketers Podcast with Louis Grenier. Louis is an excellent listener, and his commentary with his guests provide the listener with a multitude of varying opinions and perspectives about the nuances of entrepreneurship. The format of the show is fantastic and fresh. Keep up the good work!

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