226 episodes
Everyone Hates Marketers Louis Grenier
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- Business
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4.9 • 61 Ratings
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Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.
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[Replay] 3 Steps to Repurposing Content For Every Channel
This is a replay of my episode with Harry Dry, the creator of MarketingExamples.com.
He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links -
[Replay] Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts
This is a replay of my conversation with Matt Kerbel.
Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo [edit: he moved to Homie since our interview], so he has a lot of diverse experience under his belt.
In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links -
[Replay] How to Offend People And Create Great F*cking Content
This is a replay of my episode with Dan Kelsall, who's not afraid to push boundaries or take risks.
In this episode, the founder of Offended Marketing talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.
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How to Break Through The Noise in a Cluttered Market by Doing LESS (Not More)
Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives).
This is far from being the truth. Here's why.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links -
Give Me a Large Swimming Pool & I’ll Grow Your Market Share
How do you grow market share in a very competitive category full of established companies? By walking away from the ocean and picking a large swimming pool.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
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Buyer Personas Need to Die of a Violent Death. Here’s Why.
Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Customer Reviews
Great show!
Louis, host of the Everyone Hates Marketers podcast, highlights all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Excellent Marketing Podcast
Louis routinely puts out practical and strategic content that is always worth the listen. While the show's format has changed over time, both the newest and oldest episodes provide insightful content that actually matters to marketers. Great podcast!
My favorite marketing podcast!
Louis had such a fantastic host and pushes guests to get unique content that’s incredibly actionable.
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