37 min
Father of ‘Mobility as a Service’ concept: "People use their car 4% of the time but still pay for it 100%" + User-centric service design & subtle art of balancing stakeholder interests w/ Sampo Hietanen (MaaS Global). Ep 150 The Pursuit of Scrappiness
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- Education
Sampo Hietanen is the founder and CEO of MaaS Global. A civil engineer turned entrepreneur he is recognised as the father of 'Mobility as a Service' concept. MaaS Global, runs and operates the award winning Whim app that offers comprehensive and all-encompassing mobility service to people in such cities as Helsinki, Vienna and Tokyo.Expect to learn:- How much private vehicles are being underutilised- Service design principles that meet the demands of modern day users- How to prosper in A...
Sampo Hietanen is the founder and CEO of MaaS Global. A civil engineer turned entrepreneur he is recognised as the father of 'Mobility as a Service' concept. MaaS Global, runs and operates the award winning Whim app that offers comprehensive and all-encompassing mobility service to people in such cities as Helsinki, Vienna and Tokyo.Expect to learn:- How much private vehicles are being underutilised- Service design principles that meet the demands of modern day users- How to prosper in A...
37 min