OnTheGo.FM Jason E. Norris

Are you part of a group that has a conference every year?
 
Some of those groups have membership fees just to be a part of the group. And then the conference is an additional cost on top of that.
 
That's fine, I guess. But I've noticed that some of those groups seem to only exist for the sake of the annual conference.
 
And it's made me wonder: What's the benefit of paying for membership when the only thing offered is the conference, which I have to pay extra for in order to attend?
 
I want to show you how a podcast can increase the value of membership, even if the only thing you offer otherwise is the annual meeting.

There are four parts to a mobile-friendly message.
There's the technical (technology and technique).
There is also the communication side (content and presentation).
Content is what you say Presentation is how you say it Content and presentation are equally important, especially when making your message mobile with a podcast.
That's why there's Rule 7 in podcasting.

Remember that story?
From the Bible.
Jesus told his disciples, “I have been given all authority in heaven and on earth. Therefore, go and make disciples of all the nations, baptizing them in the name of the Father and the Son and the Holy Spirit. Teach these new disciples to obey all the commands I have given you. And be sure of this: I am with you always, even to the end of the age.” (Matthew 28:18-20)
Make disciples
When Jesus told his disciples to “go and make disciples of all the nations,” the disciples did just that. The specific way they accomplished that mission varied.
They met people on the road and in the city. They met in synagogues and houses. They spoke face to face. They wrote letters. They compiled information to document the things Jesus did and said.
As time passed, disciples built churches and cathedrals so they could meet together, sing together, learn together, and encourage each other.
Eventually disciples would use technologies such as the printing press, vinyl records, radio, film, newspapers, audio tape, video tape, television, central heating and cooling, CDs, satellites, magazines, movie theaters, cushioned seats, DVDs, Blu-ray, mp3s, video, and the Internet.
Disciples have a mission: “Teach these new disciples to obey all the commands I have given you.” However, one activity disciples are doing less often is meeting together, singing together, learning together, and encouraging each other.
Another new culture
Culture has changed. Culture is changing. Culture will continue to change.
This world is experiencing massive changes because of exponential technologies. The most obvious example is very close to you right now. It’s that small but powerful computer people never leave home without. It can fit in a pocket, but at this moment most are staring at its screen. Many even talk to their mobile device, and the mobile device talks back.
Over the centuries, disciples have used a variety of technologies to help them accomplish their mission, but mobile technologies such as smartphones are still new enough that we haven’t fully understood their potential to help fulfill the Great Commission. Facebook, Instagram, Twitter, and all the social media sites people use are potential avenues to reach the world through mobile technology.
Many churches primarily use social to advertise their services. However, social media pioneer Brady Shearer of Pro Church Tools has developed social strategies that can help churches make disciples and teach the Bible.
But there is another mobile technology that goes far beyond social media “message bites.” Podcasts offer a deeper connection with listeners and have the potential to transform discipleship in your church.
Welcome to Podcast Ministry.
https://PodcastMinistry.org

Noise interferes with communication.
And because podcasting is an act of communication, noise is a problem for podcasters.
But sometimes noise can’t be fixed with anything technical. It’s a different kind of problem that needs a different kind of solution.
Podcasting is an act of verbal communication
There have been many models and diagrams of communication throughout the years, but here it is in its simplest form.
You speak. The listener listens. The listener speaks. You listen. However, missing from that simple description of communication is what we call noise.
Noise is anything that interferes with communication.
Noise can happen on your side as the speaker (podcaster). Or it can happen on the listener’s side. Or it can happen somewhere in between.
 
4 types of noise that can disrupt communication
The four types of noise are physical, physiological, psychological, and semantic.
 
1. Physical noise interferes with communication
Physical noise is interference that is external to both speaker and listener; it hampers the physical transmission of the signal or message.
Examples of physical noise:
loud party at the neighbors while you’re trying to record loud kids who don’t want to take their nap irritating hum of your computer, air conditioner, or heater  
2. Physiological noise interferes with communication
Physiological noise is created by barriers within the sender or receiver.
Examples of physiological noise on the podcaster’s side:
articulation problems mumbling talking too fast talking too slow forgetting to pause forgetting to breathe An example of physiological noise on the listener’s side: hearing problems.
Maybe the listener can’t hear high tones as clearly as they used to. For some, low tones are the problem. Their difficulty in literally hearing words and sounds becomes physiological noise.
 
3. Psychological noise interferes with communication
Psychological noise is mental interference in the speaker or listener.
Three examples of psychological noise:
wandering thoughts preconceived ideas sarcasm  
Wandering thoughts can be a kind of psychological noise.
This is primarily a listener problem.
If you’re trying to communicate a concept in your podcast, "wandering thoughts" is an obstacle because your listener may be distracted and have difficulty keeping up with you.
This is often a problem when talking about abstract ideas.
Sometimes as podcasters, we cause a listener’s thoughts to wander, especially if we talk too fast, too slow, or fail to pause.
But occasionally "wandering thoughts" can be a podcaster problem, too. Have you ever started talking about one point only to find yourself lost talking about something completely unrelated? It takes a lot of concentration (and maybe planning) to stay focused.
 
Preconceived ideas can be a kind of psychological noise.
This is when people think they already know something.
That noise interferes with a listener’s willingness to hear a new perspective.
Other preconceived ideas include biases, prejudices, presuppositions, and closed-mindedness. When there is psychological noise like this, you have to work harder than usual to make sure you’re communicating clearly.
 
Sarcasm can be a kind of psychological noise.
If you don’t care to actually persuade someone to see things your way, then sarcasm is the easy way.
Sarcasm is noise to your listener unless your listener already agrees with you.
If your listener disagrees with you, then sarcasm guarantees they won’t pay attention to your message.
Sarcasm can also rile them up. When they come back at you with their knee-jerk response, that’ll be noise to you.
And then true communication stops.
 
Finally, there is another type of noise that appears to be psychological, but it’s actually linguistic and deserves its own category.
 
4. Semantic noise interferes with communication

Semantic noise is interference created when the speaker

On the technical side of podcasting there are two important parts:
Technology and technique.
1. Technology is what you use
2. Technique is how you use it
Technology and technique are not equal in importance.
And that's why there is Rule 6 in podcasting.
I'm a podcast editor and podcast consultant. If you have questions about your podcast or need guidance starting one, contact me at JasonNorris.com or OnTheGo.FM.

Your podcast needs editing because of how your audience experiences your show.
Here are two edits you need, no matter your editing philosophy.
Rule 5 in podcasting OnTheGo.FM
 
Links mentioned in this episode:
 
Segment from On the Media about how NPR edits
https://www.wnyc.org/story/129437-pulling-back-the-curtain/
 
Details about LUFS, LKFS, and Loudness Normalization
https://en.wikipedia.org/wiki/LKFS
 
Auphonic, the online tool that levels and sets loudness
https://auphonic.com/