121 episodes
Your Basket Is Empty Tim Richardson
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- Technology
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5.0 • 4 Ratings
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Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.
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Ep 117: Defining modern B2B with Alex Weston, Sales Director at SparkLayer
We discuss the definition and confusion of B2B, the different angles and channels B2B brands are faced with, what B2B2C and B2C2B brands can learn from each other, the emergence of B2B buyer experiences and what it means for B2B buyer personalisation and whether we need to rebrand or democratise the concept of omnichannel.
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Ep 116: Is the future of commerce Headless or low code? With Martin Jensen, Co-founder at Centra
We discuss Martin’s journey from McKinsey to Centra, how a technology roadmap is developed and deployed, the impact VC funding has had on the eComm vendor market, the convergence of generative Ai and low code, what low code is doing to the agency landscape, the pros and cons of Headless and whether Centra will or won’t IPO in five years.
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💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️ -
Ep 115: Life after a big replatform with Hannah Bennett, Head Of Digital at Paul Smith
We discuss the reasons behind their move away from Magento, their technology decision process, the unique relationship they have with their agency (Limesharp) and how this helped shape a successful replatform, timeline and KPI expectations of the project, the keys to success of managing a project of this scale and why it’s good to think about migration first and growth second.
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💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️ -
Ep 114: The intersection of content and commerce, with Magnus Hillestad, Co-founder and CEO, Sanity
We discuss what structured content is and why it’s important, how much airtime Ai should be given when it comes to content, the differences commerce, media and tech companies take when approaching content, what it’s like to work with Morning Brew (one of my big inspirations) and where content and commerce will be in 5 years.
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💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Centra, here
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Ep 113: Is Magento dying? With Ed Bull, Co-founder at Limesharp
We discuss why they were early adopters of Magento, the impact of their Paul Smith case study on them and the wider market, how agencies make platform decisions, balancing platform relationships and the big question - will Magento be around in 10 years?
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💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️ -
Ep 112: Will Ai be the future of all personalisation? With Rachel Tonner, VP of Marketing at Klevu
We discuss how they think about Ai internally, whether Ai will power all personalisation, whether brands are actually adopting Ai, what verticals are best suited for Ai, general musing on MACH and Headless and whether we’ll be talking about Ai and MACH in 5 years.
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📧 Your Basket Is Empty newsletter here
💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️
Customer Reviews
One of my favorite podcasts
Tim does an excellent job of selecting/inviting guests from interesting brands, agencies, etc. Not only is this podcast educational but it’s super entertaining. Love it!
Uplifting and valuable!
Whether you are only interested or currently dabbling in entrepreneurship, you will gain great insight and knowledge by listening to this podcast. Tim and his interesting guests are amazing at telling their stories of horror and success with their online business. Casual yet educational, you will leave with surely a lot more than you expect when you listen to this podcast!
Empty basket leaves brain full!
Great insights into not only retail platforms but an array of consumer topics with super smart, interesting guests and an inquisitive and engaging host!
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