The Podcast Manager Show Lauren Wrighton

EPISODE 211
Podcasting isn't just about hitting record and hoping for the best—it's a full-on art form that's as unique as the people behind the mics.
Not everyone is interested in jumping on the video podcast train, and that's perfectly fine. Your job is to help your podcasters do their thing, in their own way. Whether it's sticking to the classic audio podcast or venturing into the land of video, there's room for all sorts of creativity in the podcasting space.
Want to know another secret? Not all podcasters are chasing dollars with their podcasts. Some hosts are more excited about getting leads, increasing shares, or just sharing their heart and soul with the world. Your goal is to figure out what they're aiming for and make sure everything you do is helping them hit their target.
Podcasts change—that's just how it goes. They grow, they shift, and they might even change their direction. You want to be the podcast manager who's not afraid of change and can help guide podcasters when their show shifts gears. Your flexibility could be just what they need to keep their podcast fresh and relevant.
You want to use your podcasting smarts to make life easier for your client—and nothing screams "easy" quite like a smooth system that handles all the nitty-gritty details. They'll love you for it.
In this episode, we cover:
-How we can go above and beyond just edits and show notes
-How everyone’s talking about video podcasts, but it's fine if audio is more your style
-Figuring out what your clients goal is for their show and tailor your help
-Embracing the evolution and rebranding of shows
-Offering your clients a reality check on what to expect
-Creating systems to lighten your clients' workload
-Increasing your value as a podcast manager by expanding your services
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode211
Subscribe to The Podcast Manager Show YouTube Channel!

EPISODE 210
Do you find yourself wondering if the world of podcast management is getting a little too crowded? You might be wondering: Is there any space left for a newbie podcast manager like me?
Today we are tackling this very topic!
Your journey as a podcast manager goes through a few phases. You start out fresh, eager, and affordable, which is perfect for clients on a budget. As you get the hang of things, raise your rates, you start to attract clients with a bit more to spend. Eventually, you might be managing a team and landing higher end clients.
This ongoing cycle ensures continued opportunities for new podcast managers ready to get started.
According to podnews.net over 200,000 podcasts were active in just the first week of April 2024. And guess what? They all need someone to help them sound amazing and keep the show running smoothly. That's where you come in!
If all you're seeing are podcast managers in your circles, no wonder you're worried! Mix it up a bit, blend in with different freelancer crowds, and learn from people who are doing something totally different. This'll give you a fresh perspective and show you just how much demand there's out there for your talents.
Don't get bogged down with the notion that there isn't room for you. The podcast universe is bigger than you think, and there's always a spot for someone ready to roll up their sleeves and dive in.
In this episode, we cover:
-The current state of podcasting (Yes, there's plenty of room for growth!)
-The 3 stages of a podcast managers journey: Beginning, Thriving, Scaling
-The importance of understanding the client’s perspective on hiring and their podcasting needs
-Diversifying your network to include other freelancers and ideal clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode210
Subscribe to The Podcast Manager Show YouTube Channel!

EPISODE 209
Today we're joined by the incredible Amber Dugger, who's spearheading the "profit for joy movement" and invites you to join her in revolutionizing the way we manage business finances with the Profit First mindset.
We talk about the practice of managing money with intention across four main purposes: intentional profit, owner's pay, taxes, and business overhead.
Amber shares her wisdom on reverse engineering a revenue goal that genuinely aligns with your personal priorities and creating a modern envelope system — saying goodbye to consumer debt and embracing mindful spending.
We also explore the delicate dance of feminine and masculine energy in business and how integrating these can enhance our financial strategies.
Are you ready to separate your self-worth from your net worth and authentically attract your ideal clients? Do you wonder about the roles of bookkeeping and accounting in your cash flow planning? Prepare to get real about your perceptions of money and how to make intentional spending plans that resonate with your values.
In this episode, we cover:
-The significance of separating business income into intentional profit, owner's pay, personal taxes, and business overhead
-Implementing reverse engineered revenue goals to align with personal financial needs
-Importance of consistent profit in supporting lifestyle and enjoyment for freelancers and entrepreneurs
-Using budgets to make informed decisions and prioritize expenses based on values
-Balancing personal and business finances with tools like YNAB and adopting a profit first approach
-The power of showing up authentically in business to attract the right clients
-Being upfront in marketing about your business personality and the type of clients you wish to work with
-The benefits of using the envelope system for budgeting and spending within business and personal finance
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode209
Subscribe to The Podcast Manager Show YouTube Channel!

EPISODE 208
Do you feel nervous before getting on a call with a potential client? You're not alone!
This week, we're diving into the world of discovery calls – those crucial conversations that can make all the difference in your business.
Whether you're new to discovery calls or looking to sharpen your skills, this episode is packed with actionable advice to help you land more podcast clients with ease.
Lauren breaks down the process into four simple steps. From managing nerves to guiding the conversation and setting clear expectations for the next steps, you'll get all the insider information you need to help you feel confident and in control.
Tune in, take notes, and get ready to rock your discovery calls like a seasoned pro!
In this episode, we cover:
-The importance of discovery calls in your podcast management business
-The recommended length of a discovery call
-Overcoming nervousness and setting the right mindset
-What to do if you don’t have all the answers on a call
-Making sure you have a list of information needed for a proposal
-How to conclude a discovery call
-and, Communicating the next steps to your potential client
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode208
Subscribe to The Podcast Manager Show YouTube Channel!

EPISODE 207
Did you know the role of a podcast manager goes beyond editing?
Today I’m giving you a behind-the-scenes look at what it really means to produce a podcast episode. From generating episode ideas to editing, promoting, and analyzing stats. 
Join me to discover the ins and outs of podcast production and how podcast managers play an important role in bringing their clients shows to life. 
If you've wondered about the different tasks involved each week as a podcast manager, this episode is a must-listen. 
In this episode, we cover:
-The role of podcast producers in the creative process
-Defining the term "producing" in the context of podcast episodes
-Potential tasks such as transcribing, show notes, and episode descriptions
-Scheduling and promoting episodes on social media platforms
-Creating audiograms and quote graphics from the episode content
-Incorporating monthly stat reviews into routine podcast management tasks
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode207
Subscribe to The Podcast Manager Show YouTube Channel!

EPISODE 206
Are you looking to land more podcast clients in 2024? In this week's episode, we discuss the most effective strategies for landing podcast clients this year.
Learn what's currently working and what to avoid when it comes to attracting new clients, the importance of understanding your ideal client's mindset, and the power of engaging in meaningful conversations.
We also discuss common pitfalls, such as offending potential clients with overly critical pitches, using cold pitching in DMs, and relying on external website statistics that may not accurately represent a podcast's performance.
Embracing these strategies will position you for growth and success in the podcast management space.
In this episode, we cover:
-The importance of targeting a specific ideal client
-Shifting the focus from content production to engagement and relationships
-What to avoid when pitching to potential clients
-Discussing the benefits of referrals from current clients
-Exploring different approaches to networking based on personality
-Emphasizing the need for genuine, real conversations with potential clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode206
Subscribe to The Podcast Manager Show YouTube Channel!