Modern Startup Marketing Anna Furmanov

Happy Passover!



In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place. It's not their fault, though. I haven't really seen any visual diagrams that would help startup founders and marketing teams build this out. Nothing too fancy, but at least some kind of easy to use, systematic approach that brings it all together. 



So I brought on Erin Balsa to help hash this out. Erin Balsa is Founder of Haus of Bold where she builds and executes content marketing strategies for B2B SaaS startups that sell complex, enterprise-ready solutions.



If you want to see the Content Strategy Canvas, you can now because I wrote up an article to show you.



We also cover:

AMA: Erin asks me her burning question which I will answer in the next BONUS episode.



You can find Erin on LinkedIn: ⁠www.linkedin.com/in/erinbalsa

Haus of Bold: hausofbold.com



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov




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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Shane Murphy-Reuter (CMO at Webflow) asked me a question in our last episode: "If you were the CMO at Webflow, what would you do differently?" Well that is a loaded question, isn't it. First, let me just say Shane you’re doing an amazing job. Leading a team of 70 people! I just have a couple of things to suggest. Well, I have 13 things. I hope we can still be friends.



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

I've been talking about websites quite a bit on the show, on LinkedIn, and I just came off a project where I looked at close to 200 B2B websites (!) and realized that being a B2B buyer in 2024 is kind of still awful. I wanted to explore why that is with Shane Murphy-Reuter, CMO at Webflow.



We also cover:

Who's on the marketing team at Webflow;

Why do B2B websites still suck in 2024;

Going beyond your website copy, how else can companies think about improving their websites today? (HINT: make it a memorable experience);

What marketing big bets are you taking in 2024 and why;

AMA: Shane asks me his burning question which I will answer in the next BONUS episode.



About Webflow:


Founded: 2012
Funding: Series C (($334.9M total)
Description: Webflow is the way to design, build, and launch powerful websites visually — without coding.



You can find Shane on LinkedIn: www.linkedin.com/in/shanemurfy

Learn more about Webflow: https://webflow.com



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Happy solar eclipse Monday! Hope you've got your special sunglasses handy.



Modern Startup Marketing just reached 200 episodes!!! Wild. 🦁

Do I feel tired?
Does it feel like a lot?
Will I be doing 100 more episodes?
What's been the hardest thing about podcasting for 4 years?
What’s been the most surprising thing about podcasting for 4 years?
What are the most important Qs to ask if you're doing a pod?
What are my most favorite episodes?
How do you know if your podcast strategy is working?
How am I celebrating 200 episodes?
What mistakes did I make?

I answer ALL these questions in this 200th episode. Oh, and there are some pretty funny bloopers.

Come for the bloopers, stay for the insights.



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Just got back from a (mostly) relaxing Spring Break and eager to jump back into things. Hope you're doing well!



Anthony Pierri is Co-Founder and Partner at FletchPMM. He helps founders market hard-to-market products and specifically focuses on Homepages.



We cover:

What’s wrong with so many Homepages today;

How to fix those specific problems;

A specific example in the HR tech space;

Why does this Homepage (and website) work matter?

AMA: Anthony asks me his burning question which I will answer in the 200th episode comin' up!!



Find Anthony on LinkedIn: ⁠www.linkedin.com/in/anthonypierri

FletchPMM: www.fletchpmm.com



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

I’ve often wondered about how influencer partnerships work. I've been involved in a couple, so I get to see examples from the inside. But I wanted to see more examples, so I brought on Emily Steele, Co-founder and CEO at Hummingbirds (Seed funded).



She’s actually built a business around helping brands discover and work with hyper-local content creators. Some of these brands are working with 50-100 creators at once. A lot of what we talk about is very relevant for B2B influencer partnerships.



What does a good partnership look like? How do you know it’s working? Do you need to partner with people that have huge followings? And what are some of the best content creators doing really well?



We also cover:

Hummingbirds' positioning in sales conversations (it's not what you think);

The nuances of measuring the impact of influencer partnerships;

What differentiates an amazing content creator from just a mediocre one;

What marketing big bets are you taking in 2024 and why;

AMA: Emily asks me her burning question.



About Hummingbirds:


Founded: 2022
Funding: Seed ($4.4M)
Description: Grow your business with hyper-local content creators.



You can find Emily on LinkedIn: www.linkedin.com/in/emilysteele12 ⁠

Learn more about Hummingbirds: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thehummingbirds.co⁠



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message