BeyondMeasure by Burke, Inc.

Burke, Inc.
  • 5.0 (4)
  • MARKETING
  • UPDATED BIWEEKLY
BeyondMeasure by Burke, Inc.

Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.

  1. The Power of Collaborative Innovation

    SEP 16

    The Power of Collaborative Innovation

    Can a more strategic collaboration unlock your next big breakthrough? Join James Sorensen, SVP – Client Services, and Steve Paljieg, VP – Innovation, as they share how Burke leverages both research and innovation practices to drive impactful business solutions! This episode will explore how Burke connects forward-thinking innovation with established research methods to activate deeper insights. James and Steve will also talk through a few case studies, bringing this approach for developing breakthrough new products to life for listeners through success stories. Don’t miss this opportunity to learn from both a researcher and a marketing expert and apply their dual acumen to your own business strategy! For more information on how Burke can help move your business forward, visit our website: ⁠⁠Burke, Inc. | Marketing Research & Innovation Firm⁠ Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

    23 min
  2. Navigating Corporate Advocacy

    JUN 10

    Navigating Corporate Advocacy

    Join Eric Scheer, President & Chief Strategy Officer at Seed Strategy, and Dr. Jeremy Cochran, Research & Development Manager at Burke, Inc., as they share how to best navigate the complexities of corporate advocacy!    They’ll discuss recommendations for promoting causes that align with your brand’s purpose while also supporting business goals. Discover six key strategies to amplify your brand’s authentic corporate advocacy while managing risks in this Burke BeyondMeasure podcast episode. Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!   For more information on Burke’s Brand Strength Monitor – a modern framework for measuring the power of your brand – and how it can help move your business forward, visit: https://www.burke.com/brandstrength/   Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below: How to maximize the benefits and avoid the pitfalls of corporate advocacy — Burke, Inc. To learn more about Burke, Inc. visit our website: Burke, Inc. | Marketing Research & Innovation Firm Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

    28 min
  3. The Millennial Millionaire: What Financial Services Companies Should Know

    MAY 6

    The Millennial Millionaire: What Financial Services Companies Should Know

    Burke recently conducted a study to gain deeper insights into an often-overlooked, yet rapidly growing, demographic – Millennial Millionaires (MM).   Join Fred Gaudios (VP, Client Services) as he discusses key insights from this research with host John Thomas (CCO).   Why study Millennial Millionaires? Over 600,000 MM in the US in 2019 – likely a much larger group today May differ from traditional 401(k) millionaires, often opting for diverse investments like businesses and cryptocurrencies Poised to significantly influence markets Often overlooked in millionaire surveys   As this demographic continues to grow, financial services companies will need a better understanding of the needs and behaviors of this emerging, influential group.   For more information on this latest R&D study and our complete findings, reach out to: info@burke.com

    14 min
  4. The Promise of AI in Qualitative

    MAR 21

    The Promise of AI in Qualitative

    Join Zach Mullen and Joseph Dickens, two of Burke’s qualitative research experts, as they explore the potential of leveraging AI. Gain insight into AI’s current value and its future possibilities for qualitative research. Hear about their ongoing experiments, the positive impacts AI can have – as well as any potential concerns, and their expectations for this evolving landscape. Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure podcast. To learn more about Burke, Inc. visit our website: ⁠⁠https://www.burke.com/⁠⁠

    20 min
  5. What Does It Really Take To Grow A Strong Brand?

    11/03/2023

    What Does It Really Take To Grow A Strong Brand?

    Join Thania Farrar, SVP Corporate Innovation, and Eric Scheer, President & Chief Strategy Officer at Seed Strategy, as they discuss Burke’s fresh approach to evaluating brand strength! Discover how Burke’s R&D team created a modern framework to measure the power of a brand based on two essential factors: Relevance (how well a brand connects with consumers) and Momentum (whether consumers perceive a brand as progressing). Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy! For more information on Burke’s Brand Strength Monitor and how it can help move your business forward, visit https://www.burke.com/brandstrength/. Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below! You Can't Build A New Brand With Old Tools https://www.burke.com/beyondmeasure/you-cant-build-a-new-brand-with-old-tools/ Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. visit our website: ⁠https://www.burke.com/⁠

    18 min
  6. Segmenting Key Drivers Through Explanatory AI

    10/04/2023

    Segmenting Key Drivers Through Explanatory AI

    Join John Thomas, Chief Client Officer, as he connects with CX expert Mike Deinlein, to discuss how to use explanatory AI for KDA Segmentation. Discover how this newer approach to Key Drivers Analysis goes beyond typical aggregate results, helping you address the unique needs and individuality of your customers. Explore more on this topic with Mike in his BeyondMeasure article linked below! Segmenting Key Drivers: Addressing the Individuality of Your Customers https://www.burke.com/beyondmeasure/segmenting-key-drivers-addressing-the-individuality-of-your-customers/ Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. visit our website: https://www.burke.com/

    19 min
  7. Why We Run: A Runner Segmentation

    04/24/2023

    Why We Run: A Runner Segmentation

    Join Michael Laux, SVP in Client Services, as he introduces results of a recent segmentation project, revealing an in-depth look at how runners’ unique perspectives and motivations impact their race experience. Conducted in partnership with Pig Works (Cincinnati’s Flying Pig Marathon) and Xavier University, Michael – with colleagues Flannery Higgins and Doug Olberding – highlights how this breakthrough research is helping Pig Works move their brand and races forward, while maximizing the race experience for all runners. Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. and Seed Strategy visit our websites: burke.com and seedstrategy.com. Thanks for listening!

    25 min
  8. Sample Quality & Data Integrity

    10/11/2022

    Sample Quality & Data Integrity

    Join John Thomas, SVP & Head of Client Services, as he connects with two of Burke’s sampling experts, Elissa Wood and Brad Franz.  This insightful conversation explores the current industry challenges regarding sample quality and data integrity, and how you can address and overcome these challenges.  In addition, Elissa & Brad will share their perspective on how companies can adapt to the new sample landscape, and what you should look for in a research partner. Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

    26 min
See All (14)

Ratings & Reviews

5
out of 5
4 Ratings

About

Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.

Information

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada