Segmenting Key Drivers Through Explanatory AI

Join John Thomas, Chief Client Officer, as he connects with CX expert Mike Deinlein, to discuss how to use explanatory AI for KDA Segmentation. Discover how this newer approach to Key Drivers Analysis goes beyond typical aggregate results, helping you address the unique needs and individuality of your customers.

Explore more on this topic with Mike in his BeyondMeasure article linked below!

Segmenting Key Drivers: Addressing the Individuality of Your Customers

https://www.burke.com/beyondmeasure/segmenting-key-drivers-addressing-the-individuality-of-your-customers/

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