62 episodes

Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a  business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com

How You Pictured It Kate Hejde

    • Business
    • 5.0 • 8 Ratings

Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a  business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com

    7 lessons for DIY Website Builders

    7 lessons for DIY Website Builders

    This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying motivated, and the accountability factor in bringing your website dream to life. Moreover, I discuss the undeniable value of DIYing your website, f...

    • 11 min
    Turning Symptoms into Sales for Your Small Biz

    Turning Symptoms into Sales for Your Small Biz

    So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email marketing effectiveness. We also discuss how our email marketing stats and post-sale feedback can help. Next, we ...

    • 12 min
    Using AI for Market Research

    Using AI for Market Research

    This week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. I'm sharing how you can use AI to help analyze and access research into you target audience. Making it easier for small business owners to get the data they need to create magnetic marketing. Prefer visuals? Find this episode over on youtube. https://yo...

    • 13 min
    A quick pep talk: Done is better than perfect

    A quick pep talk: Done is better than perfect

    Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go. Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com

    • 3 min
    Simple Smart SEO: Practical Tips for Improving Your Website's Search Rankings

    Simple Smart SEO: Practical Tips for Improving Your Website's Search Rankings

    Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/listWelcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting a breeze. You can check these out at dearkatebrandstrategy.com/shop. But let's dive in...

    • 14 min
    Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel

    Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel

    Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts on building confidence and managing nerves for networking events. Lisa also highlights the importance of follow-ups after networking events. 00:00 I...

    • 34 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

happy fortune ,

Packed full of great information

Kate is so generous with her knowledge and organized in her presentation. This podcast is easy to listen to and an excellent resource- and I’m an painter and sculptor, not a photographer. Thank you Kate!!!

Colie James ,

Bite-Sized Actionable Tips for Photographers

Kate keeps her advice short and sweet for photographers looking to move the needle forward in their business!

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