110 episodes

Talk Copy to Me is a content and copywriting podcast for small business owners who want to feel more confident stepping into the spotlight and attracting the perfect audience. Learn more at erinollila.com/podcast

Talk Copy to Me | Content + Copywriting Podcast Erin Ollila

    • Business
    • 5.0 • 37 Ratings

Talk Copy to Me is a content and copywriting podcast for small business owners who want to feel more confident stepping into the spotlight and attracting the perfect audience. Learn more at erinollila.com/podcast

    How to Promote a Website Launch (or Relaunch!)

    How to Promote a Website Launch (or Relaunch!)

    You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world.  But wait...do you know how to promote a website launch? 
    Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, building meaningful connections, and nurturing relationships with your audience. Each aspect of website promotion plays a vital role in shaping your online presence. And website promotion isn't a one-time task; it's a process that begins way before the site is ready to launch and ends after the site launch is complete.

    On this episode of Talk Copy to Me, we're going to talk about how to promote a website launch. We'll cover everything from social media and email strategies to paid ads, peer collaborations, and more. Listen in because it's time to talk copy.

    _______________________________________________________

    Listen in and learn more here or copy and paste this link into your browser:
    https://erinollila.com/how-to-promote-a-website-launch
    _______________________________________________________

    Learn more about your host, Erin Ollila
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

    When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

    • 35 min
    10 Often Overlooked Website Pages You May Need

    10 Often Overlooked Website Pages You May Need

    EPISODE 106.

    How do you know that your site has all the website pages that it needs?
    If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don't have them on your site, you're likely sharing a lot of repetitive information over and over again to leads and customers.
    Which is exactly why I focused on ten overlooked, but quite important website pages for this episode of Talk Copy to Me.
    If you tune in, you'll learn why often overlooked pages like thank you pages, opt-out pages, and shipping pages could be the missing link in your user experience strategy. Sure, you might not need all the pages on your site, but if you pay attention and determine you do need one or some of the pages, this episode will also help you craft effective content to boost customer engagement on your site. 
    It doesn't matter whether you're in e-commerce or service industry, this episode could potentially a game-changer for your online presence.

    _______________________________________________________

    Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/overlooked-website-pages-you-may-need/

    _______________________________________________________

    Learn more about your host, Erin Ollila
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

    When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

    • 27 min
    The Mistakes You're Likely Making on 5 Common Web Pages

    The Mistakes You're Likely Making on 5 Common Web Pages

    EPISODE 105.

    How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information, you're likely wasting prime real estate. It's time to fix these common mistakes once and for all.

    In this episode you'll learn:
    •About five website pages that most often need improvements
    • How to incorporate SEO keywords onto pages that don't feel too SEO friendly
    • The importance of segmenting and categorizing information when there are a lot of words on the page
    • How visual design plays a role in strategically presenting the message you're trying to share
    • Why you should make any actions easy to convert website viewers into leads or customers

    These five pages are very common, so whether you’re writing your site for the first time or updating the pages you have now, this episode is for you.

    What are you waiting for? It’s time to talk copy!

    _______________________________________________________

    Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/5-popular-website-page-mistakes-you-may-be-making/

    _______________________________________________________

    Learn more about your host, Erin Ollila
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

    When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

    • 28 min
    What the Most Common Website Pages Need for Conversions

    What the Most Common Website Pages Need for Conversions

    EPISODE 104

    Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer. 

    In this episode you'll learn:
    About the six most common website pages, regardless of the business typeHow to plan your copy and content to engage website visitorsThe importance of design, and why headings and subheadings are needed on all pagesUsing calls to action as navigation tools to move website viewers through your siteBalancing personal and professional information on a website about pageWhether you need a shop page, services page, or bothHow transparency in pricing and clear calls to action lead to conversionsWhy blog posts are better for SEO than website pages (yep, I said it.)Why the contract page is so valuable (and what you need on it)
    These pages are found on almost all websites, so whether you’re writing your site for the first time or updating the one you have now, this episode is for you.
    What are you waiting for? It’s time to talk copy!

    _______________________________________________________

    Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/what-the-most-common-website-pages-need-for-conversions/

    _______________________________________________________

    Learn more about your host, Erin Ollila
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

    When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

    • 33 min
    Reviewing Marketing Goals and Easy Website Updates for 2024

    Reviewing Marketing Goals and Easy Website Updates for 2024

    THIS IS AN EDITED REPLAY OF EPISODES 043, 044, and 045

    We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two weeks of replays as we take some holiday downtime.
    In today’s episode, we're covering everything about year end reviews, planning, and updates. I want you to understand how to review your marketing efforts over the past twelve months, how to use that information to prepare to set new goals for the year ahead, and the easy website updates you can do right now to set your site up for security and success in 2024.

    Don’t forget to tune back in on Thursday, January 4, 2024 to kickoff the third season of Talk Copy to Me.
    _______________________________________________________

    Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/reviewing-marketing-goals-easy-website-updates/
    _______________________________________________________

    Learn more about your host, Erin Ollila
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

    When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

    Stay in touch with Erin Ollila, SEO website copywriter:
    •Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
    •Reach out her on Instagram, Facebook or on LinkedIn to talk more

    • 48 min
    REPLAY: Writing Your Homepage Copy (and Notes for Other Pages, Too!)

    REPLAY: Writing Your Homepage Copy (and Notes for Other Pages, Too!)

    THIS IS AN EDITED REPLAY OF EPISODE 004

    We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two week’s of replays as we take some holiday downtime.
    In today’s episode, we’re revisiting the fundamentals of crafting engaging website copy, focusing on one critical component for the most part: the homepage. But don’t worry, we’ll cover some elements to consider for your other pages too.
    This episode is great if you’re considering drafting your own website copy or copy updates in the next couple weeks. But don’t forget to tune back in on Thursday January 4, 2024 to hear an episode all about writing and editing the most common website pages.
    _______________________________________________________

    Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/writing-copy-for-your-homepage/

    _______________________________________________________

    Learn more about your host, Erin Ollila
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

    When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

    Stay in touch with Erin Ollila, SEO website copywriter:
    •Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
    •Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

    • 27 min

Customer Reviews

5.0 out of 5
37 Ratings

37 Ratings

thedistracted1 ,

A New Favorite!

I’m new to copywriting and getting back into web design (from 2001) so I’m really happy that I found Erin’s podcast.
I really appreciate how she expounds on what she’s teaching because I’m one of those students that need to know why we should do something along with the how!
And I appreciate the confidence in her voice that is contagious - and I need all the confidence I can get!

LHJ2 ,

Every episode delivers

Talk Copy To Me is one of my absolute faves for copy and SEO insights. While a lot of podcasts start strong and juicy and fade over time, Erin has managed to continue to develop really helpful topics and deliver extremely actionable advice. 100% worth my time and yours.

Tod Gates ,

This is the proverbial needle in a haystack!! WOW!

As a new small business owner, there is so much to learn and so many offerings to sort through. I came to Erin by total chance, gave a listen to the latest episode and immediately went to Episode 1 and binged 4 episodes on my drive!

Erin's podcast is feeding me clear, actionable information in such a professional, engaging manner. I'm in!!! Thanks, Erin!!!

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