The Product Biz Podcast by Monica Little Coaching Monica Little

Growing a small business comes down to getting your products in front of more people. That’s truly the name of the game. And one piece to that puzzle that will help you get in front of massive amounts of people for the long run is through PR and news media by being featured in gift guides, product roundups, and more.

Think of it this way – when you are featured in an article, you get exposed to the audience that reads that article for the long run. If someone is looking for a Mother’s Day gift guide this year… or next year… or the following year… they may come across YOUR feature in a gift guide on the internet.

And the more gift guides and product features you are in across each season, holiday, and topic that’s relevant to your product, the more exposure you get! So, the main question becomes… how do you GET this type of exposure and get featured in gift guides and more? And today’s episode with special guest Gloria Chou will show you exactly how to do just that.

Gloria Chou is an award-winning Small Business PR coach, helping product owners, get more profitable, invisible by leveraging the power free media features. Her number one mission is to make PR accessible for diverse small businesses so that everybody can be seen and valued.

By the time you finish listening, you'll learn:
The difference between gift guides and product roundups and how they can help you get more exposure to your productsHow to find the contact email of editors to pitch your products to where your products will be a perfect match for themHow to turn your email pitch into ones that editors will love so they decide to feature youIf you should send samples or notThe best way to follow up with a journalistAnd more.
LINKS MENTIONED IN TODAY'S EPISODE
Follow Gloria on Instagram @gloriachoupr
Sign up for Gloria's free PR masterclass at: www.gloriachoupr.com/masterclass

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

This week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she would make in one MONTH when previously working as a teacher.

During this episode, you’ll learn what it took for Erin to make the decision to go all-in with her business instead of going back to a teaching career… and what she had to let go of within her business in order to make her business growth actually happen.

We talk about letting go of safety nets and “plan B”, and how to free up your time to GROW your business for MORE sales by making backstock, removing porch pickup, doing LESS markets, NOT coming out with new products, and hiring help… and you’ll hear first-hand how you have to let GO in order to let IN.

Erin has been in Product Biz Academy for the last year so you’ll hear directly from her how much being inside of a coaching program with support and community has helped along the way, too.

Erin Davis is the founder and owner of No Poo Products. She has a passion to help busy moms be able to simplify their morning routine by providing clean dry shampoo and other hair and body products that are safe for the entire family.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Erin on Instagram @nopooproducts
Shop No Poo Products at www.nopoodryshampoo.com

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it?

Does this experience embody your brand, or does it give off a mismatched vibe?

Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piece that gets them one step closer to purchase?

Website marketing comes down to the visuals, the images, the colors, the words, and the sequencing of it ALL that portrays your business and products in a way that leads customers (and retailers) to purchase. 

During this episode, we’re doing a live website audit for Product Biz Academy member, Erin from @nopooproducts, where you’ll learn top website marketing strategy including:
How your website content should be sequenced on your homepage to tell the full story of your businessWhat customers and retail stores should see RIGHT when they land on your website to start to understand the experience they will get from our products How to make sure your brand (colors, fonts and more) is present on your website and also how to make sure your main brand value is EMBODIED on your websiteWhat your top menu items should say to encourage the sale How to uplevel reviews on your websiteand more.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples.

And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers.

During this episode, we’re doing a live marketing audit for Product Biz Academy member, Rose from @sweetrosies_soaps, where you’ll learn top ways to get more followers and get more sales including:
How to determine a marketing budget for the year so you have specific funds set aside to get in front of new peopleHow to massively scale on Instagram by partnering with others that have followers in your niche – and how not to get TOO chooseyHow to encourage your retailers to buy OTHER products that they haven’t bought yet for larger ordersHow to uplevel your Faire/Etsy/website listings if you’ve hit a plateauHow to tell if your business is at a ceiling of the current stage and what’s required of you to get to the next stageHow to know if you should be prioritizing marketing strategies over coming out with a new websiteLEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person... 

And at the same time, they struggle to get ANY online sales simply because the customers aren't able to experience that same things that they do in person.

Have you ever had that thought?

Here’s the truth – your products should do all the selling for you. And if they are only selling when YOU are there, that means your products are missing key pieces of information ON them.

Your products should do the selling for you to the point that if you AREN’T there to talk about them or if the customer ISN’T able to see the product in person, they still know EXACTLY what the product is, who it’s for, what the benefit is, and why the need it.

And this type of marketing magic can be done through your product labels and product photos.

Today’s episode of the Product Biz Podcast we dive into the marketing copy that you need to have on your product labels for customers – and retailers – to actually be interested in your products.

You’ll learn the top mistakes to avoid and hear real life before and after examples of super small label tweaks that will lead to more online sales, more in-store sales, and more interest from boutiques and retailers.

THIS is what’s needed for customers to actually buy your products online and for retailers to re-order your products because they are actually flying off the shelves!

And if you’ve been stuck thinking that the only way you can sell your products is if people see/feel/touch them in person, then this episode is for you.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

The need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common?

These are common limiting beliefs of business owners.

When I prove myself to THIS person, then I will be happy.
When I am productive, then I can be happy with my day.
When I get rejected, it means I’m a failure.
When things aren’t working out for me, it means I’m not capable or it’s not possible.

These limiting beliefs lead us to feelings of self doubt, overwhelm, frustration… and they also lead us to constantly stay in busy mode.

Because being busy means we can avoid the uncomfortable work, being busy means we can avoid the courage that is needed, being busy means we can avoid disappointment or rejection or any negative emotion.

And before you know it, being busy has stopped progress from happening in your business. And this is what we call self-sabotage.

Today’s special guest, Megan from @becomingzesty, shares with you how to overcome these limiting beliefs, why language is so important for success, and how you can start to create habits and act as if you already have what you want, in order to shake these limiting beliefs for good.

Megan Blacksmith is a speaker, NLP Trainer and mindset ninja. She is the co-founder of Zesty and the Becoming Zesty podcast. She trains coaches, practitioners and leaders with the tools for faster (inner) transformation without fighting themselves along the way through Functional NLP, a combination of the principles of NLP, functional medicine and compassionate coaching.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Megan on Instagram @becomingzesty
Get your freebies when you visit https://becomingzesty.com

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open