18 episodes

Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software.Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, successful eye care entrepreneurs, and our host's own wealth of experience in the field. Tune in and gain a clear vision of your path to eye care business success.Get your free digital consultation here: https://eyecclearly.com/

Optometry Profits Revealed with Peter Precht Peter Precht

    • Business

Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software.Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, successful eye care entrepreneurs, and our host's own wealth of experience in the field. Tune in and gain a clear vision of your path to eye care business success.Get your free digital consultation here: https://eyecclearly.com/

    Dr. Kristie Nguyen - Branding Yourself While Staying Connected in Eye Care

    Dr. Kristie Nguyen - Branding Yourself While Staying Connected in Eye Care

    Dr. Kristie Nguyen has 18+ years of experience as an optometrist, helping people improve their vision and eye health. She also has a keen interest in digital marketing and social media, and she uses these skills to promote eyecare products and services to a wider audience.In this episode, Dr. Kristie Nguyen talks about the strategic use of social media to grow a successful optometry practice. Drawing from personal experiences, Dr. Nguyen shares valuable insights into content creation, consist...

    • 30 min
    Kimberly Vohsen – Optician Societies and Future

    Kimberly Vohsen – Optician Societies and Future

    Kimberly Vohsen is the President of the Show Me State Optician's Society. With over 17 years of experience as an optician, she has established herself as a leader in the field. Kimberly holds a BA Degree in Graphic Design and Graphic Arts, blending her expertise in optics with a creative background.Kimberly Vohsen and Peter Pretch explore the fascinating intersections of eye care with industries like hip hop and gaming. We'll dive into the importance of communication and education in ha...

    • 37 min
    Dave Barton - Selling remotely really works for Independent Optical Practices

    Dave Barton - Selling remotely really works for Independent Optical Practices

    Dave Barton is Co-founder & CEO of Optify Online. Prior to Optify, he spent 7 years building an online Direct To Consumer optical brand with industry leading software. He is formerly of Oliver Peoples and Paul Smith Spectacles. He draws on over a decade making eyewear for the best brands in the world, having traveled across the globe in search of the best materials and style options and is based in Southern California.Dave provides fascinating insights into the transformation of the optom...

    • 29 min
    Cesar Rodriguez – Plugging into the Services Available to Optometry Practices

    Cesar Rodriguez – Plugging into the Services Available to Optometry Practices

    Cesar Rodriguez is a thoughtful observer and commentator on the intersection of society and technology. His insights into the diffusion of innovation are marked by a keen understanding that acceptance of new technologies is directly tied to a person’s grasp of them. Rodriguez believes that fear of the unknown often hinders individuals from adopting new technology, and this hesitation can only be remedied through increased comprehension and familiarity, which is often bolstered by savvy market...

    • 34 min
    Karen Michaelson – Connecting the Dots

    Karen Michaelson – Connecting the Dots

    Karen Michaelson, a beacon in Minnesota's optical community, has long been influenced by her father's legacy as a dedicated optician of 76 years. Following in his footsteps, she charted a path of service and commitment to her field. Her father was not just a skilled craftsman; he was a visionary who founded the Minnesota Optician Society in the 1970s, creating a forum for optical professionals to unite, learn, and grow together.Karen shares her passionate journey, emphasizing the human aspect...

    • 39 min
    Howard Klemm – AI, Digital Lenses, and Patient Satisfaction

    Howard Klemm – AI, Digital Lenses, and Patient Satisfaction

    Howard Klemm is a pioneer in the field of coating technology. With his expertise, he has significantly improved anti-reflective coatings and blue filters, making a huge difference for patients wearing minus lenses. His work, combined with digital surfacing technology, has eliminated peripheral blur and provided patients with a wider field of view.Howard Klemm delve into the evolving landscape of optometry, touching upon topics like the impact of time usage on profits, patient care, advancemen...

    • 33 min

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