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Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
A Candid Conversation: Navigating Race and Equity in Optometry
How can the field of optometry break down barriers and promote equity while addressing the complex issues of race and racism?
Join Bethany and Dr. Adam Ramsey, optometrist and co-founder of Black Eyecare Perspectives, as they engage in a candid and enlightening discussion on the often challenging topic of race and racism within the optometry field, focusing on the experiences of minority optometrists.
Dr. Ramsey emphasizes the importance of recognizing and embracing diversity while fostering safe spaces for open conversations about race. He underscores that discussing race doesn't inherently make someone racist; it's about the intent and context of the conversation. The episode delves into the pressures and challenges faced by minority students and practitioners, as well as the significance of building connections and rapport with patients.
This insightful episode encourages listeners to reflect on their own perceptions, biases, and the need for greater inclusivity in the optometry profession.
How to Maximize the Value of Your Optometry Practice
What steps can you take today to maximize your practice value in the future? For many of us, our business is our most valuable asset, and yet we often overlook important opportunities to realize its full potential.
Join Bethany and Erik Ferjentsik, owner of Visionary Practice Group, as they dive deep into a discussion of practice valuation and why what your practice is worth goes far beyond the numbers on your P&L.
Explore the role that tangible assets, online presence, and employee turnover have on practice value, discover what you can be doing today that will provide lasting growth for the value of your business, and learn some of the most common pitfalls that have kept successful practice owners from realizing the true potential of their most valuable asset.
US vs UK: A Behind the Scenes Comparison of the Optometric Profession
Ever wonder what optometry looks like across the world?
Join Bethany and Hasnain Mamdani, an optometrist from the UK and host of the Optics Room Podcast in the first of a two-part special as they dive into a discussion comparing the life of an optometrist in the US and the UK to find out what we may be able to learn from each other.
Discover why becoming an optometrist requires a unique journey on each side of the Atlantic, and how differing patient expectations and healthcare systems play a significant role in shaping the profession. From pricing strategies to clinical practices, we'll delve into the fascinating international web of optometry and identify ways to improve eyecare no matter where you call home.
AI in Optometry: Give Your Practice an Edge by Accelerating the Inevitable
AI is here and can help your practice. Are you ready to take advantage of it?
Join Bethany and Eugene Shatsman from National Strategic Group as they talk about the role that rapidly evolving AI tools can play in optometry and how practice owners and managers can use them to drive practice growth and innovation.
Eugene’s team has tested dozens of AI tools and he discusses how being an early adopter of some of this technology can help enhance your patient experience and give your practice an edge. He shares his perspectives on how AI offers shortcuts to humans, not replacing, but enhancing what we do every day.
Marketing your practice involves so much more than getting patients in the door. As the capabilities of AI expand every day, harnessing this exciting technology can provide strategic advantage while allowing you to analyze practice data and interact with your patients in ways you’ve never had the time or technical ability to do before.
AI, Dry Eye, and Tik-Tok? Today’s Eye Care Innovations in Action.
What do AI and Dry Eye have in common?
Find out when you Join Bethany and Dr. Jovi Boparai, ophthalmologist, entrepreneur, and co-founder of CorneaCare as they discuss Dr. Boparai’s journey towards building an innovative AI-based solution for treating ocular surface disease.
Learn about what the future holds for these rapidly emerging technologies, what it takes to “move fast, fail fast, iterate faster,” and what it means to build a “generational brand” in today’s world of social media. Dr. Boparai’s perspectives on technology and TikTok alike provide a fascinating window into just how fast patient care is evolving.
From Crisis to Continuity: COVID's Hidden Effects on Optometric Practices
Although the pandemic's intensity has waned, do the effects on optometry practices, staff, and business strategy remain?
In this episode, join Bethany as she reflects on the lingering impacts of COVID-19 on the optometric industry. Bethany delves into how the adaptations required to operate during COVID continue to affect practices to this day, often in ways that aren’t always obvious.
From positive adaptations like shifting staff dynamics and enhanced safety measures to the challenges of decision paralysis and day-to-day uncertainty, evaluating whether these changes align with your current practice mission and vision is crucial to your ongoing success. Bethany also stresses the need for ongoing staff communication and the maintenance of adaptable strategies to remain competitive in the ever-changing landscape of modern optometry in the post-COVID future.
Missed a golden opportunity
2/24/21 update: Wow, totally missed an opportunity with hosting Warby Parker, just letting Neil give you a commerical about all the things that they did for COVID. How they approached COVID is yesterday's news, got to be like Gretsky and go where the puck is going to be, not where it is. Could have been asking things about how they determined their price points, decided on materials they used, how they sourced their frames, how they market both in social and traditional media, how they are using their own patient lists from brick and motor to market and how we can do the same. Seems like they were begging for the audience call in before the show but were told at the last minute by Neil or his handlers that they weren't going to take live questions and Gary and April caved to the demands rather than cancelling the show if he wasn't going to be good sport and actually discuss Warby with optometrists. Also, for God's sake get April a better microphone if she's going to be a permanent part of the show. Her audio quality is awful.
This cast used to be great, but has become mired in commercials that are obnoxious. At least there aren't as many comments about Jersey and housewives. Great content if you can fast forward through the ads.
Edit: the new format is a huge improvement. Thanks for making this pod great again.
Dr. Gerber highlights all aspects of Optometry in this can’t miss podcast! He offers insightful advice and information that is helpful to anyone that listens!