100 episodes
Power Hour Optometry The Power Practice
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- Business
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4.5 • 66 Ratings
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Join us for the latest ideas and innovations in the optometric industry.
Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
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Words that Sell: How to Maximize Your Marketing Impact
How much do the exact words we choose matter? In this episode, Eugene Shatsman from National Strategic Group joins us to show us how saying the same thing in two different ways can make a huge difference in your results. Which words pre-program patients to buy? What is the psychology behind some of the highest performing marketing wins? We discuss Eugene’s insights around split-testing and how his team has helped drive double-digit increases from marketing by simply adjusting the words used. By becoming aware of these proven language patterns, you can help drive more prospective patients to your practice and make your existing patients more profitable.
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From Friends to Business Partners Dr. Charlene Henderson
Dr. Charlene Henderson joins Bethany on the podcast to talk about her experience owning a practice with a partner.
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Optometry's Class of 2023! Who are they, and what are they looking for?
Becca Starks joins Bethany to talk about who today's graduating ODs are and what they're looking for in their careers. If you're looking for a new associate, this is a can't-miss!
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Things to do TODAY to get patients in your chair tomorrow
Bethany talks about simple marketing strategies to attract new patients to your practice.
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Bethany's Guest Appearance on 20/20 Money Podcast: How Tiny Improvements Lead to Big Success
Discover how stepping outside conventional boundaries can transform your practice into a thriving hub of engaged patients. Bethany joins Adam Cmejla on the 20/20 Money to talk about how making tiny improvements in your practice can lead to remarkable financial results.
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The Power of Nature: Business Outside
Join Dr. Bethany with Bart Foster, Founder of BusinessOutside and Managing Director of Sanitas Advisor. Bart is also the author of BusinessOutside: Discover Your Path Forward, a book that offers a science-inspired philosophy that reimagines corporate culture by bringing business outdoors. In this episode, Bart will share how leaders can leverage the power of nature to build stronger teams and transform their company culture.
BusinessOutside: https://www.businessoutside.com/
BusinessOutside: Discover Your Path Forward: https://www.amazon.com/BusinessOutside-Discover-Your-Path-Forward/dp/1544530749
Customer Reviews
Missed a golden opportunity
2/24/21 update: Wow, totally missed an opportunity with hosting Warby Parker, just letting Neil give you a commerical about all the things that they did for COVID. How they approached COVID is yesterday's news, got to be like Gretsky and go where the puck is going to be, not where it is. Could have been asking things about how they determined their price points, decided on materials they used, how they sourced their frames, how they market both in social and traditional media, how they are using their own patient lists from brick and motor to market and how we can do the same. Seems like they were begging for the audience call in before the show but were told at the last minute by Neil or his handlers that they weren't going to take live questions and Gary and April caved to the demands rather than cancelling the show if he wasn't going to be good sport and actually discuss Warby with optometrists. Also, for God's sake get April a better microphone if she's going to be a permanent part of the show. Her audio quality is awful.
This cast used to be great, but has become mired in commercials that are obnoxious. At least there aren't as many comments about Jersey and housewives. Great content if you can fast forward through the ads.
Edit: the new format is a huge improvement. Thanks for making this pod great again.
Awesome!
Thanks Gary!
MUST LISTEN!!
Dr. Gerber highlights all aspects of Optometry in this can’t miss podcast! He offers insightful advice and information that is helpful to anyone that listens!