From Overlooked to Fully Booked ®

Niki Hutchison
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From Overlooked to Fully Booked ® Podcast

What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.

Episodes

  1. Episode 6: Creating an Engaged Community with Lucy Hall (Digital Women)

    6 DAYS AGO

    Episode 6: Creating an Engaged Community with Lucy Hall (Digital Women)

    On today's episode I'm joined by Lucy Hall, the founder of Digital Women, who shares her journey of creating a community for ambitious women in the digital space. Digital Women began as a Facebook group and an event to bring together women who wanted to share and learn digital skills and over the last few years it has grown into in a hugely engaged community, membership and events company. Lucy and I chatted about focusing on providing valuable content and support, the difficulties of outbound marketing, and building an email list of opt-in subscribers to support both marketing efforts and sponsorship opportunities. We also discussed Lucy's experience of having Digital Women acquired by an American company before eventually acquiring it back again as part of her company Skills of the Future, which also incorporates her social media event, Social Day. We also had a lot of fun exploring the concept of success and the constant drive to do more in business as an entrepreneur. Thanks for listening! There is a new episode of From Overlooked to Fully Booked® out every Friday. Make sure you follow on your favourite podcast platform so that you never miss an episode. And please if you enjoyed this episode consider giving us a review, it really helps us get the podcast out there to more entrepreneurs like you. Want to find out more about Lucy, Digital Women and Social Day? Lucy Hall LinkedIn - Digital Women LinkedIn - Digital Women Website - Social Day Website Love this Podcast? What to do next: During this episode I also share details of my free Guide To Go From Overlooked To Fully Booked® which you can download HERE. Join me, for free, at Marketing Mondays, where my team and I will support you to make real progress in an hour, one Monday at a time. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October. You can also find out more information about me HERE. Prefer to have your marketing done for you? Hire my agency, Enjoy Marketing.

    38 min

  2. SEP 6

    Episode 5: The Power of Innovation in Business

    In today's episode I discuss the the importance of innovation in business, sharing real life examples from both of my businesses. Innovation is not limited to technology and I love to encourage business owners to think creatively in all aspects of your business. I provide practical steps for fostering innovation, including revisiting your brand differentiation, conducting market research, and staying hungry for new opportunities. I also discuss effective marketing and the need to give yourself permission to change and innovate in both your business and life. Love this Podcast? What to do next: During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE. Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October. You can find out more information about me HERE. Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you. Takeaways Innovation is not limited to technology and can take many forms in business.Stay hungry for new opportunities and constantly seek ways to innovate.Revisit your brand differentiation and conduct market research to identify gaps and opportunities.Invest time in developing new services and revenue streams to solve business challenges.Effective marketing is crucial for the success of new offerings.Give yourself permission to change and innovate in both your business and life. Keywords innovation, business, creativity, brand, marketing, market research, revenue streams

    27 min
  3. Episode 4: Using your personal brand to get fully booked with Zara Janjua

    AUG 30

    Episode 4: Using your personal brand to get fully booked with Zara Janjua

    In today's episode of From Overlooked To Fully Booked®, I chat to multi-hyphenate Zara Janjua, she's a hugely talented and successful television presenter, writer, actor, performer, filmmaker, journalist and event host who has harnessed the power of a personal brand to build a hugely successful career. We discuss her career, philantropy and of course who she has build a successful brand and her tips for how to leverage social media and especially LinkedIn to promote your business as well as what a powerful tool a press pack is. It's a fantastic conversation with Zara who, amongst her other achievements, has also been a finalist for the Women of the Future Award and the United Nations Woman Awards. You can find out more about Zara Janjua on her website. Love this Podcast? What to do next: During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE. Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October. You can find out more information about me HERE. Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you. Episode Takeaways How to create a powerful personal brandWhat growing a personal brand on LinkedIn really involvesHow to create your own opportunitiesGetting noticed by bigger clientsHow to keep growing, even during lean monthsBuilding giving back into your business Episode Keywords personal brand, giving back, live broadcasting, social media consistency, business tips

    45 min

  4. AUG 23

    Episode 3: How to Make Your Business More Relevant and Become Your Customers' Go-To Brand in 2024

    In today's episode of From Overlooked To Fully Booked®, I discus the importance of being relevant to your audience and how to do it. I also discuss the need to understand your customers' wants and needs through market research and active listening. As always I also share practical tips, this week on conducting simple but effective market research, such as using questionnaires and surveys, joining online communities, observing competitors' posts and conversations and more. I also highlight the significance of developing a unique benefit proposition (UBP) and how you can create your own that focuses on how you can benefit your customers rather than just selling to them, helping you turn your target audience into loyal fans. Love this Podcast? What to do next: During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October. You can find out more information about me HERE. Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you. Episode Takeaways Being relevant to your ideal customers is crucial for business success.Market research and active listening are essential for understanding your customers' wants and needs.Conducting market research can be done through questionnaires, surveys, joining online communities, and observing competitors.Developing a unique benefit proposition (UBP) focuses on how you can benefit your customers and differentiate yourself from competitors.Creating a UBP and staying relevant to your target audience can turn them into loyal fans. Episode Keywords relevance, ideal customers, market research, active listening, market insights, questionnaires, surveys, online communities, competitors, unique benefit proposition (UBP), loyal fans

    30 min
  5. Episode 2: The New Rules of Online Marketing with Lisa Johnson

    AUG 16

    Episode 2: The New Rules of Online Marketing with Lisa Johnson

    The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked). Rather, it’s a movement, a mission, an intention. During this episode for the From Overlooked to Fully Booked Podcast I talk to Lisa Johnson, Online Business Strategist and Passive Income Queen behind That Strategy Co. We discuss the importance of niching down, understanding your ideal client, leveraging passive income through scalable programs, what's working now for audience growth and Lisa shares valuable insights on marketing, secondary messaging and being authentic in online business. It's a brilliant episode packed full of valuable takeaways. During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October. You can find out more information about me HERE. Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you. Episode Takeaways Niche down and understand your ideal client to stand out in a competitive market. Leverage passive income through scalable programs to maximize your time and income potential. Focus on audience growth through platforms like YouTube and LinkedIn, while also prioritizing email marketing. Embrace secondary messaging and authenticity in your marketing to connect with your audience on a deeper level. Work-life balance may not be achievable in the early stages of business, but prioritize your time and make strategic choices. Be prepared for challenges and failures along the way, as they provide valuable learning opportunities. Protect your brand and business from AI impersonation by advocating for stricter regulations and staying vigilant. Find motivation in the impact you have on others and the positive changes you can create in their lives. Episode Keywords online business, strategy, niching down, ideal client, passive income, audience growth, YouTube, LinkedIn, marketing, secondary messaging, authenticity, work-life balance, AI impersonation, drive

    30 min

  6. AUG 9

    Episode 1: Creating an unignorable brand

    Welcome to my brand new podcast, From Overlooked to Fully Booked® - I'm so glad you're here. During this first season, there are twelve episodes during which I will be taking you through each of the steps of my tried and tested BRIGHT® Framework, specifically designed to take you from overlooked to fully booked®. I'll also be hosting guest shows, when I will be interviewing some of the most successful online marketers and business owners creating incredible brands, offers and revenue today. Every single episode will provide you with key actionable takeaways. I’ve selected topics for my solo shows that are absolutely focused and crafted to provide what I know you need to be able to get the sales you want. Each guest has been chosen because I’ve seen concrete evidence that they have absolute gold to share. Each series has been themed around the key topics you need to get your head around and take action on, to make significant progress in today’s online business world. The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked). Rather, it’s a movement, a mission, an intention. During this episode I talk about the brand wheel. Loved this Podcast? What to do next: Download my free Guide To Becoming Fully Booked HERE. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October. You can find out more information about me HERE. Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you. Episode Takeaways Having strong foundations in branding and marketing is essential for business success.A brand is the perception of a company in people's minds, while branding is the process of bringing the brand to life.Creating a brand wheel will help you define you brand values, benefits, substantiation (reasons to believe), personality, communication proposition, and brand essence.Consistency in brand messaging and visual representation is key to attracting and retaining customers.Paying attention to customer feedback and conducting research will provide valuable insights that you can then use to develop a strong brand message. Episode Keywords entrepreneurship, branding, marketing, brand strategy, brand values, brand messaging, brand identity, content marketing for small business, branding for entrepreneurs, How to amplify your brand, From overlooked to fully booked, Importance of branding for small business

    25 min

  7. AUG 3

    From Overlooked to Fully Booked ® Podcast Trailer

    Get Ready on Friday 9th August to tune into this brand new podcast From Overlooked to Fully Booked ® Podcast with Niki Hutchison!

    4 min
  • 7 Episodes

About

What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.

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