The Marketing Companion

Mark Schaefer
  • 4.7 (86)
  • MARKETING
  • UPDATED MONTHLY
The Marketing Companion

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

  1. JAN 13

    Big marketing ideas for 2025

    Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer.

    31 min

  2. 12/30/2024

    The key to success isn't having the best answers. It's having the best questions

    In this fun and thought-provoking show, Mark Schaefer and Jay Acunzo challenge each other with the best questions they could ask each other — and then dissect the beauty of the question. Amp up you content game by listening to this extraordinary debate!   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece, and runs the Creator Kitchen, where experts learn to become stronger storytellers. Learn more at jayacunzo.com

    41 min

  3. 12/16/2024

    The magic of NotebookLM

    In this mind-bending episode, Mark Schaefer demonstrates why NotebookLM has taken the AI world by storm.

    15 min

  4. 12/02/2024

    Three questions that will change your career

    Keith Jennings talks about how Mark Schaefer's new book became a catalyst for his career reinvention. Mark and Keith discuss their history of personal reinvention and the three questions they use to judge whether they are stagnating on the job. This is Keith's final episode on the show and Mark announces two new co-hosts for the podcast's 14th season.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact. He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

    34 min

  5. 11/18/2024

    Protecting children in the digital world

    Mark Schaefer and Paul Roetzer dissect several evolving AI-related developments, including the emerging emotional bond between children and AI bots, a humanoid fine artist, how AI is transforming education, and more.

    32 min

  6. 11/04/2024

    An inside view of LinkedIn success

    Mark Schaefer brings LinkedIn expert Richard Bliss onto the show. Richard covers basic LinkedIn strategy, the role of AI and bots, collaborative content, emerging role of video and more. This episode contains bonus Q&A content about LinkedIn newsletters, streaming video, and LinkedIn for newbies.   Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.

    48 min

  7. 10/21/2024

    Burning a community to the ground

    Marketing visionary Dana Malstaff built one of the most successful communities on the planet. With 80,000 members, it was a revenue engine and an inspiration to her enthusiastic followers. Here why Dana decided to start over. This will be one of the most moving and inspiring stories of leadership and courage you'll hear.

    36 min

  8. 10/07/2024

    The Making of a Signature Story

    Every keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing?   Mark Schaefer and Jay Acunzo explore this topic in this new episode. You'll learn how each identifies, nurtures, and delivers their best stories. And you'll get to hear two of their favorite tales.    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece, and runs the Creator Kitchen, where experts learn to become stronger storytellers. Learn more at jayacunzo.com

    33 min
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4.7
out of 5
86 Ratings

About

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

Information

  • Creator
    Mark Schaefer
  • Years Active
    2013 - 2025
  • Episodes
    317
  • Rating
    Clean
  • Copyright
    © Businesses Grow
  • Show Website
    The Marketing Companion

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