Female emPOWERED: Winning in Business & Life

Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist
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A podcast for female boutique fitness, wellness and physical therapy small business owners who want expert insights and honest conversations about what it means to show up, thrive, and of course GET PAID.

  1. 3D AGO

    Episode 325: Your Classes Are Full… So Why Aren’t You Profitable?

    Busy but Broke? How to Calculate True Profitability in Your Studio Podcast: Female Empowered Podcast Host: Christa Gurka, PT, Founder of Fit Biz Strategies Episode Summary Are your classes full, your schedule packed, and your studio constantly busy—yet there’s still no money in the bank? In this episode of the Female Empowered Podcast, Christa Gurka breaks down why utilization does NOT equal profitability and walks studio owners through the exact math needed to understand their real revenue quality. If you’ve ever said, “My studio is busy, so why do I still feel broke?”—this episode is for you. Christa shares simple, real-world studio math (no MBA jargon required) to help you calculate profit per class, profit per hour, and profit per room, so you can quickly identify which services are making you money—and which ones are quietly draining it. You’ll also learn why unlimited memberships often crush margins in boutique fitness and Pilates studios, how to spot profit leaks in your schedule, and what changes you should make in the next 30 days to protect your business. What You’ll Learn in This Episode Why high utilization can still result in low (or negative) profitThe difference between revenue and revenue qualityHow to calculate profit per class step-by-stepHow instructor pay and operating expenses impact real marginsWhat happens financially when classes aren’t fullWhy unlimited memberships often destroy profitability in Pilates studiosHow to identify your minimum viable class attendanceWhen to raise prices, cut classes, or restructure membershipsHow to think like a CEO using real data—not emotionsKey Topics Covered Revenue vs. revenue qualityGross margin vs. operating costsProfit per class and per hour calculationsMembership pricing guardrailsUnlimited memberships and margin erosionUtilization metrics that actually matterStrategic pricing for intro offersMaking fast, data-driven business decisionsAction Steps from This Episode After listening, take these steps: Calculate your profit per class or per hourReview your memberships—especially unlimited optionsIdentify one service to raise, cut, or restructure in the next 30 daysStop relying on “busy” as a success metric and start tracking profitWant Help Running the Numbers? If you want support breaking down your studio math and making smarter pricing and scheduling decisions, you can work directly with Christa through her coaching programs and strategy calls. Learn more at christagurka.com and visit the “Work With Me” tab. Listen + Watch Listen to the episode on your favorite podcast platform  Watch the full whiteboard walkthrough on YouTube for a visual breakdown of the math Remember: Busy doesn’t pay the bills. Data drives decisions—and decisions drive dollars.

    28 min

  2. FEB 3

    Episode 324: Off-Boarding Without Drama: How to Professionally Handle Resignations in a Small Studio

    Your team member just resigned… now what? In this episode of the Female Empowered Podcast, Christa Gurka breaks down exactly how to off-board staff professionally, legally, and without drama—whether someone quits or you need to let them go. Most studio owners spend a lot of time perfecting their onboarding systems, but almost no one talks about off-boarding until something goes wrong. And when it’s handled poorly, it can damage your culture, client trust, team morale, and reputation. In this episode, you’ll learn: Why off-boarding is a leadership responsibility, not just an HR taskThe non-negotiable steps every studio should follow when a staff member resignsWhat to include in a resignation confirmation and separation agreementHow to protect your clients, intellectual property, and business systemsExactly what to say to clients and staff (scripts included)How to manage the emotional side of staff exits without taking it personallyWhy exits can be a powerful opportunity to realign and strengthen your businessThis episode is especially helpful for: Boutique fitness studio ownersPilates and yoga studio ownersPhysical therapy and wellness practice ownersService-based business owners managing small teamsIf you’ve ever felt blindsided, anxious, or destabilized when a team member leaves—this episode gives you a clear, repeatable off-boarding framework so you’re never scrambling again. 🎯 Next Steps Mentioned in the Episode: Create a written resignation and off-boarding processAudit access, passwords, and systemsCommunicate clearly to clients and staffDocument everything in your HR or payroll system💬 Want support implementing this? Join the Fit Biz Community for just $99/month and get coaching, templates, and real-time support from Christa and other studio owners. 👉 https://www.christagurka.com/community 📩 Questions? DM Christa on Instagram—she personally replies. @christagurka.com Busy isn’t the goal.  Stable, professional, and sustainable is.

    31 min

  3. JAN 27

    Episode 323: Hiring the Right Person vs. the Right Skillset: How to Train New Instructors Without Losing Your Mind

    Hiring in boutique fitness, Pilates, and private-pay physical therapy is harder than ever—and one of the most common mistakes studio owners make is confusing lack of readiness with lack of fit. In this episode, Christa Gurka breaks down how to determine whether a new hire simply needs development or whether they’re truly the wrong fit for your business. You’ll learn why hiring for personality, values, and coachability matters more than hiring for technical perfection—and how a structured 30-60-90 day onboarding plan can eliminate guesswork, reduce turnover, and protect your brand standards. Christa also walks through a real, step-by-step onboarding framework used successfully at Pilates in the Grove, including observation, co-teaching, mock sessions, performance rubrics, and clear benchmarks for advancement. If you’ve ever hired someone who looked great on paper but struggled on the floor, this episode will give you the clarity and structure you’ve been missing. What You’ll Learn in This Episode The critical difference between “not ready” vs. “not the right fit”Why hiring for mission, vision, and values alignment beats hiring for technical skill aloneHow to evaluate new instructors and clinicians objectively (without emotion or panic)A proven 30-60-90 day onboarding structure for Pilates instructors and physical therapistsHow observation, co-teaching, and mock sessions build confidence and consistencyWhy skill can be taught—but professionalism, reliability, and coachability cannotHow clear expectations and rubrics reduce turnover and protect your studio cultureWhen to extend development time—and when to confidently part waysKey Takeaways for Studio Owners Certification ≠ readinessSkill gaps are fixable; character gaps are notMost new hires fail due to lack of clarity, not lack of abilitySystems create confidence—for you and your teamStrong onboarding builds strong culture, consistency, and client experienceResources & Mentions Fit Biz Monthly MembershipInner Circle Coaching ProgramFit Biz Accelerator (Hiring & Onboarding Frameworks)Instagram: @christagurkaPerfect For: Pilates studio ownersBoutique fitness and wellness ownersPrivate-pay physical therapy practice ownersStudio managers and lead instructorsOwners actively hiring or rebuilding their teamListen & Take Action If you’re hiring—or planning to hire—this year, this episode will help you stop guessing, start leading, and build a team that actually supports your growth. 🎧 Listen now and DM Christa on Instagram with your biggest hiring takeaway or onboarding question.

    37 min

  4. JAN 20

    Episode 322: Your Ideal CEO Week: Reclaim 3–5 Hours Without Burning Down Your Studio

    If you constantly feel like you need more hours in the day, this episode is for you. In this episode of the Female emPOWERED Podcast, host Christa Gurka breaks down why time scarcity isn’t the real problem for most boutique fitness, Pilates, yoga, and private-pay PT studio owners — lack of structure is. Christa walks you through how to stop operating inside your business and start leading it like a true CEO — without giving up teaching, burning out, or dropping the ball at home. You’ll learn how to design your Ideal CEO Week, identify where your time is leaking, and make small, repeatable changes that can immediately give you 5–10 hours back every week. 🎯 What You’ll Learn in This Episode: ✔️ The difference between operator mode vs CEO mode ✔️ Why being busy doesn’t equal being productive ✔️ How to audit your time and identify what only YOU should be doing ✔️ The Elevate → Delegate → Delete → Delay framework ✔️ How to structure CEO time blocks that actually stick ✔️ Why delegation is a skill (not a personality trait) ✔️ Simple systems that reduce interruptions and decision fatigue 📥 Free Resource Mentioned in This Episode: Download the Elevate & Delegate Worksheet used inside Christa’s mentorship programs: 👉 https://www.christagurka.com/delegate This worksheet will help you: Clarify CEO vs operator tasksDecide what to keep, delegate, delete, or delayCreate a repeatable weekly structure that supports growth📸 Join the Conversation: Take a screenshot while listening, tag @christagurka on Instagram, and share your biggest time suck right now — scheduling, emails, social media, staff questions, or something else. If this episode helped you, don’t forget to like, subscribe, and share with another studio owner who’s stuck doing all the things. 🎧 Female emPOWERED Podcast Helping boutique fitness & wellness owners build profitable, sustainable businesses — without burnout.

    24 min

  5. JAN 13

    Episode 321: Stop Throwing Spaghetti at the Wall: How to Build a Real Client Acquisition System

    If you feel stuck in a constant cycle of flash sales, discounts, and last-minute promotions just to fill classes, this episode is for you. In this episode of the Female emPOWERED Podcast, host Christa Gurka breaks down why reactive “panic marketing” doesn’t work—and what boutique fitness and wellness studio owners should build instead. You’ll learn how to move away from feast-and-famine revenue and create a simple, repeatable client acquisition system that runs consistently—without burning you out. Christa walks you through intro offers that convert, the 5 stages of a marketing funnel, and how to build sustainable foundations before chasing ads, collaborations, or referral promos. Whether you own a Pilates studio, yoga studio, CrossFit gym, or private practice, this episode will help you stop throwing spaghetti at the wall and start growing with intention. 📌 What You’ll Learn in This Episode Why discounts, flash sales, and referral promos fail without a systemHow “panic marketing” creates feast-and-famine revenue cyclesThe difference between a marketing problem and a systems problemWhat a clear, compelling intro offer should actually look likeHow to price intro offers so they convert into membershipsThe 5 pillars of a sustainable marketing funnel:AwarenessConsideration / Know–Like–TrustPurchase & OnboardingRetention & LoyaltyRe-engagementWhy retention matters just as much as new client acquisitionHow to create simple funnels from:Your websiteGoogle & SEOPaid adsSocial media DMsThe exact backend systems every studio needs after someone buys an intro offerWhy foundations must come before ads, agencies, or big collaborations🧠 Key Takeaway You don’t need more ideas.  You need better execution inside a system. Marketing works best when it’s intentional, repeatable, and built to support long-term client success—not when it’s driven by fear or urgency. 🚀 Ready to Build the Foundation? If you want help building a predictable, sustainable marketing system: 🔹 Join the Fit Biz Community $99/month, month-to-monthTwo live coaching calls every monthMarketing systems, intro offers, funnels, and messaging supportPerfect for studio owners who want clarity and consistency🔹 Apply for the FBS Accelerator A hands-on program to map and optimize your entire client journeyEnrollment closing January 16, 2026Reopens July 2026👉 Learn more at www.christagurka.com 📲 Let’s Connect DM me on Instagram @christagurka if you have questions or want help applying what you learned in this episode. 🎧 Coming Up Next Next week’s episode:  How to Reclaim 3–5 Hours a Week as a Studio CEO (and Stop Being the Bottleneck) Until then, friend—bye for now 💜

    23 min

  6. JAN 6

    Episode 320: How to Use Google + Meta Ads to Grow Your Local Studio with Paid Ads Expert Ashley Brock

    How to Use Google + Meta Ads to Grow Your Local Studio with Paid Ads Expert Ashley Brock Welcome back to another episode of Female emPOWERED — and Happy New Year, friends! We’re kicking off 2026 with an episode that every Pilates, PT, yoga, or boutique wellness studio owner needs to hear. Today, I’m joined by the brilliant Ashley Brock, founder of the Paid Ads Academy, bestselling author of How to Win with Paid Ads, and a strategist who has managed over $200 million in ad spend. She built a nearly 8-figure company in under three years, has had million-dollar days, and leads an incredible team supporting entrepreneurs in becoming findable, profitable, and known for more. I’m also a client inside her mastermind — and I can confidently say it’s one of the few programs that truly delivers on what it promises. If you’ve ever wondered which ads to run, where to spend your marketing dollars, or why your Google or Meta ads aren’t working, this episode breaks it all down. What We Cover in This Episode ✔ Why Google Ads should be the FIRST step for local brick-and-mortar studios Ashley shares why Google captures “problem aware” and “solution aware” clients — the people already searching for Pilates near me, yoga studio nearby, physical therapist Miami, etc. These are high-intent leads ready to buy today. ✔ The two-part strategy all local service businesses need Ashley explains why you must pair: Prospecting with Google → be findableRetargeting with Meta (Facebook + Instagram) → stay top of mindThis combo creates the “everywhere effect” that keeps you in front of potential clients until they convert. ✔ The most common Google Ads mistakes business owners (and agencies!) make Including: Using broad match keywords that send your ads to the wrong peopleTargeting entire states or countries by accidentOptimizing for low-intent conversions (like contact page views)Not understanding the difference between manual bidding and smart biddingFocusing on the wrong metricsAshley simplifies this so you know exactly what matters. ✔ The ONLY 3 Google metrics Ashley cares about If you’re running ads for a local studio, these are your north stars: LeadsCost per leadClick-through rate (CTR) — ideally 5–10% or moreShe opens up about: Leaving her job in 2022Investing in high-level coaching (including a $50K program while pregnant!)Her first six-figure dayScaling from a team of 2 → a thriving team of 12+How investing in herself and her team multiplied her resultsHer story is a powerful reminder that skills stack, courage compounds, and clarity accelerates growth. Both Ashley and I share candid insights about: Setting boundaries as a female founderManaging rapid team growthAvoiding people-pleasing in businessSaying “no” more often to protect your energy and impactJoin Ashley’s Win With Paid Ads Challenge This is exactly how I found Ashley — and let me tell you, I had zero intention of joining her mastermind at first. But her 5-day challenge blew me away. I learned something new every day and instantly knew I wanted to work with her. Ig Handle: https://www.instagram.com/ads.with.ashley/ Join the Win with Paid Ads Challenge: https://www.paidadscoaching.com/a/2148041125/Nq5sPzDb

    46 min

  7. 12/30/2025

    Episode 319: Best of 2025- How to leverage the power of AI for your boutique wellness business

    In this episode, Christa takes you behind the scenes of a live training she hosted for her Inner Circle clients, all about how to get better results from AI tools like ChatGPT. If you’ve ever felt stuck staring at a blinking cursor when trying to write content - or ended up with a robotic, boring blog post - this episode is for you. You’ll learn exactly how to write better prompts that get you high-quality content tailored to your brand voice, audience, and goals. What You’ll Learn in This Episode: Why most people get bad content from AI—and how to fix itThe formula for a high-performing blog prompt (hint: it starts with “Act as a…”)Real-time examples:“Caring for your feet in the summer” → transformed into an SEO-rich, client-attracting blog“Pilates and pelvic health for women in menopause” → turned into a carousel, reel, blog, and email ideaHow to target your content for different types of buyers:Ready-to-buyInformation-gatherersLurkersWhat backlinks are and how to use them for SEO (including a genius idea for backlink swaps with peers)Tips for making ChatGPT content sound more like you (and not like a robot)🧠 Prompt Writing Tips Christa Shares: Always include:🎯 Your audience: Who is this content for?🗣️ Tone/voice: Professional, funny, lighthearted, conversational?🎯 Purpose: Is it for engagement, education, or conversion?🔑 SEO Keywords: What are people Googling?📍 Location: If you're brick and mortar, include your city/townUse prompts like:“Act as a health journalist. Write a 300-word SEO blog on pelvic health in menopause for women aged 45–60 in Summit, NJ.”“Create a social media reel script with a lighthearted tone for women with summer foot pain.”💡 Bonus Tips from the Episode: Use AI voice dictation to “talk out” your ideas—no typing needed!Build an AI prompt bank by category (social media, email, blog, etc.)Use static posts with music to game the Instagram algorithm—even if the music is mutedDon’t forget to test and iterate! (“That sounds too cheeky” = valid feedback)📣 Ready to Work with Christa? If you're a female entrepreneur in the boutique fitness or wellness space making over $250K/year and want hands-on mentorship, business strategy, and real tools to scale without burnout… 📝 Mentioned in the Episode: Meta/Instagram Stat: 60% of users discover products through IGBacklink SEO Strategy: Swap backlinks with aligned businesses (Pilates, pelvic health, PT, etc.)Recommended Prompt Structure: "Act as a ___, write a ___-word SEO blog for ___ about ___ in a ___ tone."

    47 min

  8. 12/23/2025

    Episode 318: Best of 2025- How to determine prices, pay rates and more to keep your business profitable

    Welcome back to another episode of the Female EmPOWERed Podcast! I’m your host, Christa Gurka, and today we’re tackling one of the most critical aspects of running a profitable boutique fitness or wellness business—pricing, pay rates, and expenses. If you've ever wondered how to structure your pricing for long-term financial health, this episode is for you. We’ll break down industry statistics on average revenue and profit margins, and I’ll walk you through how to calculate your break-even point so you can confidently price your services. I’ll also share real-world examples of how aligning pricing with pay rates and expenses can ensure a sustainable, thriving business. Plus, I’ll discuss why working with industry-experienced coaches can be a game-changer when it comes to financial strategy. Key Takeaways Pricing isn’t just about competitors. Setting rates based solely on what others charge can lead to unsustainable margins.Know your break-even point. Understanding your minimum revenue requirement helps you price for profit, not just survival.A 15% profit margin is the goal. This ensures financial health and allows you to reinvest in growth.Align your pricing, pay rates, and expenses. Every dollar matters—ensuring balance between these factors is key to profitability.Expert guidance can make all the difference. An experienced coach in the boutique fitness and wellness industry can help fine-tune your numbers for success.By understanding and optimizing your financials, you’ll be in a position to run a profitable, sustainable business that supports both your team and your growth. If you found this episode helpful, don’t forget to subscribe, leave a review, and share it with a fellow business owner who needs this insight. Until next time—keep empowering yourself and your business.

    35 min
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About

A podcast for female boutique fitness, wellness and physical therapy small business owners who want expert insights and honest conversations about what it means to show up, thrive, and of course GET PAID.

Information

  • Creator
    Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist
  • Years Active
    2020 - 2026
  • Episodes
    327
  • Rating
    Explicit
  • Copyright
    © 2026 Female emPOWERED: Winning in Business & Life
  • Show Website
    Female emPOWERED: Winning in Business & Life

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