100 episodes

What if you could hang out with trial lawyers and jury consultants, ask them about connecting with clients and juries more effectively; then take strategies, tactics, and insights to increase your success? That’s what we do each week on Trial Lawyer Prep. Hosted by Elizabeth Larrick - experienced trial lawyer, trial consultant, and founder of Larrick Law Firm PC in Austin, TX – every episode is an in-depth look at how to regain touch with the everyday world, understand the emotional burden of your clients and juries, and use focus groups in this process. The goal is to help you connect with juries and clients in order to improve your abilities in the courtroom.

Trial Lawyer Prep Elizabeth Larrick

    • Education
    • 4.9 • 25 Ratings

What if you could hang out with trial lawyers and jury consultants, ask them about connecting with clients and juries more effectively; then take strategies, tactics, and insights to increase your success? That’s what we do each week on Trial Lawyer Prep. Hosted by Elizabeth Larrick - experienced trial lawyer, trial consultant, and founder of Larrick Law Firm PC in Austin, TX – every episode is an in-depth look at how to regain touch with the everyday world, understand the emotional burden of your clients and juries, and use focus groups in this process. The goal is to help you connect with juries and clients in order to improve your abilities in the courtroom.

    112: Contested Liability: How Virtual Focus Groups Flipped Responsibility Away from the Plaintiff

    112: Contested Liability: How Virtual Focus Groups Flipped Responsibility Away from the Plaintiff

    In this episode, I’m taking you behind the scenes of a gripping courtroom drama, unraveling the intricate process of using virtual focus groups for a trial's success. Let’s explore the case of an 18-wheeler collision through the eyes of Fidel Rodriguez, Jr., a seasoned trial lawyer, and discover how he harnessed the power of virtual focus groups to transform the case narrative. We'll dissect the importance of visual evidence, tackle jury confusion, and reveal how meticulous tweaks based on focus group insights can lead to pivotal changes in a jury trial's outcome.
    This episode is more than just a recount of legal strategy – it's a lesson in psychological finesse, where we reveal the courtroom as a theater and jurors as the audience whose verdict can pivot on a single piece of evidence. We walk through the dramatic transformation of a high-stakes liability case, scrutinizing every nuance from opening statements to surveillance footage. Take this front-row seat to witness the meticulous crafting of a winning case, proving that sometimes, the path to justice is through the screen of a virtual focus group.
    In this episode, you will hear:
    The importance of visual evidence
    Addressing jury confusion points
    Shaping the case’s narrative based on focus group feedback
    Pivoting strategies based on juror insights
    Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Supporting Resources:
    To get more details about the sequence of virtual focus groups, check out the blog: https://larricklawfirm.com/case-study-how-virtual-focus-groups-flipped-disputed-liability/ 
    Ever wondered about setting up your own virtual focus group system? 
    A system that could easily produce a virtual focus group that allows you to test your cases with lower cost and stress. 
    Well, I am setting up an online course for lawyers to do just that on May 1st. But you need to be on my email list to get access, use this link: www.larricklawfirm.com/connect
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.
     

    • 19 min
    111: Rian Butler & Focus Group Success

    111: Rian Butler & Focus Group Success

    Ever wondered how trial lawyers can peer into the minds of a jury before setting foot in the courtroom? Rian Butler, a battle-tested attorney from Austin joins today’s discussion to unveil the secret weapon of litigation: focus groups. 
    Rian illustrates how a focus group's fresh eyes can reveal critical aspects that attorneys might miss. Our candid conversation exposes the strategic edge that focus groups provide in sculpting arguments and honing in on ways to genuinely connect with jurors through compelling narratives. 
    Navigating the modern landscape of trial preparation, we swap tales of virtual and in-person focus group dynamics. The episode is packed with practical advice on keeping participants on the edge of their seats and how multimedia presentations can solidify an argument's impact. 
    In this episode, you will hear:
    The importance of focus groups in litigation
    The challenges and strategies of conducting virtual and in-person focus groups for trial preparation
    Understanding jurors' perspectives
    Adaptability to trial schedules
    Unexpected jury deliberation outcomes
    Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Supporting Resources:
    Learn more about Rian Butler and his Austin law practice: www.butlerinjury.com 
    Ever wondered about setting up your own virtual focus group system? A system that could easily produce a virtual focus group to test your cases with lower cost and stress. Well, I am setting up an online course for lawyers to do just that on May 1st. But you need to be on my email list to get access, use this link: www.larricklawfirm.com/connect
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
     

    • 33 min
    110: Virtual Focus Group: Face-to-Face Interaction You Can’t Replicate In Person

    110: Virtual Focus Group: Face-to-Face Interaction You Can’t Replicate In Person

    In today's episode, I’m diving deep into the realm of virtual focus groups and the unique benefits they bring to trial strategy, particularly the kind of face-to-face interaction you just can't replicate in person. Virtual focus groups have unexpected advantages from capturing nuanced participant reactions to providing invaluable insights on video evidence used in trials.
    Join me for a riveting discussion about the new frontier of legal preparation. Get an insider's perspective on how virtual focus groups have revolutionized how we examine participant feedback, scrutinize facial reactions, and dissect video evidence – all crucial in today's camera-laden society. I'll guide you through the nuances of camera setups and recording settings on platforms like Zoom to capture every critical detail. 
    This episode is a must-listen for any legal professional eager to polish their trial strategy with the power of digital tools. Whether you're looking to access case studies, master presentation tools, or seeking aids for your trial approach, this conversation is a treasure trove of best practices and expert guidance. 
    In this episode, you will hear:
    The unique advantages of virtual focus groups over in-person ones
    How to enhance virtual focus group for success
    Tips for optimizing Zoom settings for focus groups
    Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Supporting Resources:
    Want to work with Elizabeth? Need a virtual focus group for a difficult case?
    Set up a free consultation call: https://calendly.com/elizabethlarrick/30min
    Website: www.larricklawfirm.com
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    • 15 min
    109: Annie Gough Explains 2D Illustrations and 3D Animations: Differences & How to Decide What to Use in Your Case

    109: Annie Gough Explains 2D Illustrations and 3D Animations: Differences & How to Decide What to Use in Your Case

    Imagine stepping into a courtroom where the complexities of medical malpractice and product liability unfold like a storybook, where jurors are captivated not by words alone, but by the artistry of visual persuasion. 
    That's the scene Annie Gough helps create. In today’s episode, Annie’s expertise as a certified medical illustrator takes center stage. Together, we unravel the fabric of legal storytelling through the lens of detailed 2D illustrations and lifelike 3D animations, which turn abstract concepts into tangible realities for those who decide the fates of others. 
    Visuals can make or break a case. Listen in as we discuss the process of crafting images that resonate with a jury's sense of belief. We also delve into the territory of human anatomy, where a seemingly small detail on a medical illustration, such as the precision of a spine model or the exactness of a surgical animation, can pivot a juror's understanding of the truth.
    In this episode, you will hear:
    Impact of image in courtroom proceedings
    Importance of 3D models in court
    Medical image misinterpretation and surgery error
    Importance of visualizing tumor locations
    Medical illustration case preparation process
    Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Supporting Resources:
    You can watch the interview video & see all of Annie’s examples here: https://youtu.be/7hbj4wLHDR4 
    Want to work with Annie?
    Email her directly: anniegcmi@gmail.com 
    Website: www.injuryillustrated.com 
    Want to work with Elizabeth? Need a virtual focus group?
    Set up a free consultation call: https://calendly.com/elizabethlarrick/30min
    Website: www.larricklawfirm.com
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

    • 55 min
    108: How Can a 1-Hour Virtual Focus Group Help Your Case?

    108: How Can a 1-Hour Virtual Focus Group Help Your Case?

    Imagine walking into the courtroom armed with insider knowledge that guarantees a powerful impact on the jury – that's the kind of edge you can bring to the table with virtual focus groups. 
    Just one hour can dramatically reshape your trial preparation. This episode is a deep dive into using virtual focus groups to gauge juror impressions, assess client credibility, and polish your visual aids for the courtroom stage. Learn the ways and the way you approach trials, mediations, and depositions will never be the same again. 
    Stepping into our virtual conference room, we dissect the advantages of conducting one-hour virtual focus groups, a practice that has become a cornerstone of successful legal strategies. Learn how you can harness the chat feature to glean unfiltered juror perceptions and refine your opening statements to ensure they strike true when it counts. But it's not just about the prep work – I'll reveal how to use focus group feedback to prepare your clients for the spotlight, safeguarding them from the jarring impact of raw critiques. 
    In this episode, you will hear:
    Virtual focus groups assessing client credibility
    Client credibility and virtual focus groups
    Exploring alternative legal solutions
    Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Supporting Resources:
    Curious about working together? Send me an email elizabeth@larricklawfirm.com or click to schedule a quick call. 
    Want inside tips & resources? Sign up to be on my email list.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.
     

    • 19 min
    107: Amanda Carmody and Connecting with Your Client in Depo Prep

    107: Amanda Carmody and Connecting with Your Client in Depo Prep

    Every legal case reads like a distinct narrative, and within these stories are the lives of real people bearing their truths. Enter Amanda, a plaintiff's attorney with a history as a paralegal, who brings that very understanding to the forefront of her practice. 
    Our conversation with her peels back the layers of the intricate relationship between attorney and client, exploring how deep trust is cultivated, especially when guiding clients through the stormy seas of recalling traumatic experiences. Amanda's transition into the legal field amid a pandemic, and her innovative use of Zoom to bridge the client-communication gap, offer a glimpse into the evolving landscape where technology meets empathy. 
    The courtroom is more than a battleground of wits; it's a space where human emotions are laid bare. As we unpack the emotional breadth of deposition preparation, Amanda walks us through the careful balance lawyers must strike – acting as legal counsel while providing emotional support. Her candid recounting of a young sexual assault survivor's case shines a light on the profound influence an attorney's belief in their client's story can have. 
    In this episode, you will hear:
    Learning the ropes of plaintiffs' depositions
    Building confidence and validating client experiences
    The emotional toll of legal work
    Building trust in client depositions
    Connecting with clients and juries
    Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Supporting Resources:
    To learn more about Amanda and connect with her go here. 
    Want inside tips & resources? Sign up to be on my email list: https://fantastic-designer-3528.ck.page/4e7d7814f1
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

    • 47 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

Kyle M. Moore ,

Essential For Trial

If you really want to try your best case, listen to this podcast!

Monte Tynes ,

Amazing Podcast

Elizabeth does a fantastic job and every bit of content helps make you a better trial lawyer. Also, her voice and demeanor are wonderful to listen to.

Finerstein ,

Excellent & Enjoyable

Elizabeth is a true professional with a human touch. Not only is this podcast informative, I find her voice soothing and enjoyable. I’d recommend Larrick Law Firm to anyone!

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