128 episodes
Social Media for B2B Growth with Michelle J Raymond Michelle J Raymond
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- Business
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4.9 • 10 Ratings
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When it comes to social media and in particular LinkedIn™️, B2B professionals are often swamped with misinformation. From empty "growth hacks" to fleeting trends, the challenge is to discern what truly works. With LinkedIn being the No1 place for B2B growth, missteps cost time and can also mean missed opportunities.
Enter the Social Media for B2B Growth Podcast with Michelle J Raymond. A trusted professional source, this podcast offers:
• Proven B2B strategies to master LinkedIn™️ Social Selling.
• Blueprints to build and nurture a vibrant LinkedIn™️ B2B Community.
• Guidelines for building LinkedIn™️ Personal and Business Brands.
• Protips for creating compelling B2B LinkedIn Content.
• Actionable tips to get your employees active on LinkedIn™️.
With weekly sessions featuring global B2B experts, we share proven strategies and actionable tips to
help you maximise your time on LinkedIn.
For daily updates, reach out and connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
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LinkedIn Algorithm, Automation, AI - Oh My!
Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective.
In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness.
Key moments in this episode:
00:00 The Modern Business Jungle
00:38 Refocusing on Customers
02:04 Understanding the LinkedIn Algorithm
02:34 Effective Customer Research
07:36 The Pitfalls of Automation
12:34 The Role of AI in Business
15:05 Building a Solid Foundation
16:17 Embrace Tools, Don't Replace Yourself
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#linkedin #linkedinalgorithm
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Exciting LinkedIn Company Page Updates & New Features Unveiled
Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons.
Key moments in this episode -
00:00 Welcome and Exciting Updates from LinkedIn
00:31 Deep Dive into LinkedIn Company Pages Features
03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions
04:24 The Verdict on LinkedIn's Premium Plan for Company Pages
08:21 Exploring Additional Premium Features and Their Impact
13:12 Final Thoughts
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #CompanyPages #B2BMarketing
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B2B Power Play: Winning Positioning & Messaging with Diane Wiredu
Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Show
00:16 The Power of Positioning and Messaging in B2B
02:53 Understanding Positioning and Messaging
05:33 Identifying Positioning and Messaging Problems
17:13 Avoiding Common Messaging Mistakes
25:42 Leveraging Positioning and Messaging for Social Media Success
29:43 Final Thoughts and Actionable Tips
Connect with Diane Wiredu on LinkedIn - https://www.linkedin.com/in/dianewiredu/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#positioning #messaging -
How to Make Your B2B Brand Stand Out on Social Media with JP Hightek
How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence.
In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Podcast
00:45 Building a Brand That Stands Out on Social Media
01:39 The Art of Crafting a Premium Brand
03:47 Strategic Steps for New Marketing Managers
06:54 Avoiding Common Branding Mistakes
25:25 Leveraging Live Streaming for Business Growth
31:07 Personal Branding: The Final Tip
Connect with JP Hightek on LinkedIn - https://www.linkedin.com/in/jphightek/
Get a copy of The Livestream Blueprint here - https://www.jphightek.com/thelivestreamblueprint
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#branding -
Short Form Video for LinkedIn To Grow Your Brand with Jera Bean
1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Podcast
00:11 Diving Deep into Short Form Video with Jera Bean
01:34 The Journey from Content Creator to Social Media Coach
02:36 Embracing Messy Action in Social Media
07:14 Strategies for Effective Short Form Video Content
12:17 Navigating Authenticity in Social Media
18:57 LinkedIn's New Short Form Video Feed: A Game Changer?
27:19 Debunking Misconceptions Around Short Form Video
32:10 Final Thoughts and Actionable Tips
Connect with Jera Bean on LinkedIn - https://www.linkedin.com/in/jerabean/
Follow Jera Bean on Instagram and TikTok - @Jera.Bean
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#videocontent -
B2B Content Marketing Strategy: What Matters Most in 2024? Guest Robert Rose
What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Show
00:44 Diving Deep into Content Marketing Strategies for 2024
01:33 Quality Over Quantity: The Winning Content Marketing Formula
07:08 Leveraging AI in Content Marketing: Boon or Bane?
15:36 Exploring Underutilised Platforms for B2B Marketing Success
23:59 Mastering Content Strategy: Owned Media and First-Party Data
29:00 Final Thoughts and Actionable Tips for 2024
Connect with Robert Rose on LinkedIn - https://www.linkedin.com/in/robrose/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#contentmarketing #B2B
Customer Reviews
Lots of value
Lots of value - lots of actionable tips! Thank you, Michelle!
Actionable Content Every Time
I never miss an episode. It’s one of my favorite podcasts and has been instrumental in helping me level up my LinkedIn game. I always learn something new.
Finally a Real LinkedIn Expert!
Michelle, I'm a new listener and just heard the episode "How to Outsmart the LinkedIn Algorithm," which was fantastic. I found your LinkedIn perspective refreshingly aligned with my own beliefs.
In today's digital age, it's all too easy to get caught up in the metrics, but your message confirmed what truly matters is authentic engagement and connection.
I also loved your thoughts about people who quietly appreciate posts without necessarily liking or commenting. It's something I experienced firsthand after a conference. Many acquaintances approached me, congratulating me on providing great content, but they never liked or commented. Indeed, an "aha moment" that kept me posting over the past year.
I'm so glad I discovered you on Social Media Examiner, where Michael Stelzner interviewed you on the topic, "Succeeding with LinkedIn Company Pages.
Thanks for your valuable podcast! I've combed the internet to find a LinkedIn expert and even bought some training, but you're the real deal. I just bought your book and can't wait to dive in.
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