Good Marketing, Good Business

Shannon Stone
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  • MARKETING
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Good Marketing, Good Business Podcast

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO? That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.  Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time. The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

  1. 4 DAYS AGO

    069: If Clients Aren't Coming To You, Do This

    There’s only so long you can wait around for clients to come find you, even if you’re the host with the most, giving the best value through your marketing - by having a simple yet solid outbound strategy is going to help you build a robust business.By listening [and taking notes], you’ll learn:What a difference four emails a day could make to your businessHow simple and effective it is when you’re proactive about generating clientsFour steps to help you go after the clients you wantEnjoy!Reso...

    16 min

  2. SEP 8

    068: Why Established Businesses Find It Hard To Generate Clients

    Established businesses can take a mental beating when clients aren’t coming to them in roves how they used to once upon a time.You’re arguably the best at what you do, you’ve been doing it longer than most, these alone should speak for themselves.So why is it that ultra-experienced and well-established businesses go through their phases of having fewer clients?By listening [and taking notes], you’ll learn:What you can use to your advantage as an established businessHow business is still a fai...

    12 min

  3. SEP 1

    067: Over-Servicing Clients In The Way Of Your Business Growth?

    Well-intentioned business owners (and their team) will pour additional time and resources into their clients when sadly it’s not needed, noticed or necessary. This additional emphasis of trying to go above and beyond, pleasing clients, will burn holes in pockets and sink your business if you’re not careful.By listening [and taking notes], you’ll learn:How over-servicing your clients is getting in the way of growing your businessHow to prioritise your business growth activities while maintaini...

    21 min

  4. AUG 25

    066: Why Your Business Doesn’t Stay Busy

    You’ve had busy seasons in your business where you had more work that you could keep up with and to some extent, it was a great thing. You’ve likely had those quieter seasons too, which are not so great. So why is it hard to strike a balance between the two?By listening [and taking notes], you’ll learn:How important and “urgent + important” and “important + not urgent” tasks impact your business How your business is a state of constant and never ending improvementWhen every area of your ...

    14 min

  5. AUG 19

    065: Getting The Same Clients To Buy From You Again, And Again

    Let’s put an end to the endless search for new clients and let’s start keeping the great ones you do work with!By listening [and taking notes], you’ll learn:How to turn project clients into ongoing clientsHow to bundle your project-based services into longer-lasting packagesSix examples of ongoing services you could be offering your clientsEnjoy!Links Mentioned:→ Join the waitlist for the Service Business Boardroom here.GMGB Podcast - Ep 9: Presenting Payment Plans The Right Way - listen here...

    21 min

  6. AUG 11

    064: Improve Your Offer, Improve Your Business

    Optimising your offers / services / packages can be the catalyst to growing your business. I've had the pleasure of seeing this happen time and time again and so, I want to share with you seven ways to improve your offer.By listening [and taking notes], you’ll learn:How you can either make small but mighty tweaks or a complete overhaul of your offer (either can be great)The big mistake business owners often make when creating more ‘affordable services’ such as membershipsHow reducing friction...

    27 min

  7. AUG 5

    063: Sustainable Success vs. Results Yesterday

    Fast results are fab and welcomed for any business, but the work is not done just because you hit a great milestone.By listening [and taking notes], you’ll learn:How to solve the most important issues in your business firstHow to prioritise the next areas of improvement in your businessWhen all areas of your business grows, so does your bottom lineI also share the waitlist for the Service Business Boardroom is now open, join here to be notified when we’re open for entry and to secure priority...

    16 min

  8. JUL 28

    062: 3 Ways Businesses Get Stuck With Getting More Clients

    If you want more clients, start here. I’ve made it really easy to give you a starting point, simplifying where your business could be going wrong.By listening [and taking notes], you’ll learn:How to pin-point your focus so you can generate more clientsThe difference between lead generation, conversions and retentionCritical action steps that will practically help you to get more clients soonerEnjoy!Resources: Website Facebook Facebook Group LinkedIn Instagram If you’d like to work togethe...

    15 min
See All (70)

About

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO? That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.  Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time. The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

Information

  • Creator
    Shannon Stone
  • Years Active
    2023 - 2024
  • Episodes
    70
  • Rating
    Clean
  • Copyright
    © 2024 Good Marketing, Good Business
  • Show Website
    Good Marketing, Good Business

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