The Grow and Convert Marketing Show Benji Hyam and Devesh Khanal

In this monthly update, we share our client count relative to our goal, our churn, how many leads we got in May and our general sentiment around leads. Then we share what marketing has and hasn't worked and how marketing differs for service businesses.

When you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at Grow and Convert to accomplish this. In this video,  we share how we prep for interviews with subject matter experts, who to interview, and how to add differentiation in your articles when writing for SEO bottom of the funnel keywords.

Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement.
We reflect on the series so far, our overall goal of doubling the agency and discuss whether we continue the series as is, or we go down a slightly different path.
If you've enjoyed certain episodes, please let us know which ones you've loved in the comments. Or, feel free to let us know topics you'd like us to create videos on going forward.

Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer.
What is the right profile of the marketer you should hire?What should that marketer focus on in the first 90 days?How should they think about what marketing channels to focus on?What's a good budget to start with?
We answer these questions and more in this episode. We share, from our experience, the mistakes that founders make when hiring their first marketer and how they should think about hiring.
We share stories, examples and more. Hope you enjoy this episode.
P.S. We're starting to shift the content of this channel to more strategy focus. Let us know if you like this topic in the comments.
Video Resources:Positioning: https://www.growandconvert.com/marketing/positioning/Positioning Case Study: https://www.growandconvert.com/marketing/positioning-case-study/Pivoting our service offering from course to agency: https://www.growandconvert.com/marketing/course-launch-agency/

In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles.
We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have subject matter experts make the arguments that go inside of blog posts.
This episode should help you learn how to write better copy inside of articles that are targeting SEO keywords.
Article examples:
Omnichannel reporting example: https://www.tapclicks.com/resources/b...Segment example: https://segment.com/growth-center/omn...Mandala AI Example: https://blog.mandalasystem.com/en/omn...
Grow and Convert writing related articles:
The detail principle for writing good blog posts: https://www.growandconvert.com/conten...Writing great blog introductions: https://www.growandconvert.com/conten...Pain point copywriting: https://www.growandconvert.com/conten...

In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.