51 episodes

Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business in social selling, brand storytelling, content marketing, social search, AI, social media, digital marketing, and digital PR, Barbara interviews friends in high places. Tune into smart insights that will keep you on top of today's fast-emerging trends. Grow your social business, reach, and relationships with Barbara Rozgonyi.

Growing Social Now with Barbara Rozgonyi Barbara Rozgonyi

    • Business
    • 5.0 • 2 Ratings

Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business in social selling, brand storytelling, content marketing, social search, AI, social media, digital marketing, and digital PR, Barbara interviews friends in high places. Tune into smart insights that will keep you on top of today's fast-emerging trends. Grow your social business, reach, and relationships with Barbara Rozgonyi.

    DigiMarCon SEA2024 Report: Goldmining Digital Marketing PR Strategies

    DigiMarCon SEA2024 Report: Goldmining Digital Marketing PR Strategies

    Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strat...

    • 15 min
    Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs

    Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs

    Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession.Ever wondered how cutting medi...

    • 9 min
    BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI

    BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI

    Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. ...

    • 1 hr
    Brands and Podcasting with Brandon Birkmeyer, Brands on Brands

    Brands and Podcasting with Brandon Birkmeyer, Brands on Brands

    Discover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media. Join us to discover how podcasting can catapult your brand into new places. Brandon and Barbara dissect the nuances of crafting conversations that aren’t just interviews but collaborative creations, providing insights that stick with listeners long after they've tuned in. W...

    • 32 min
    The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution

    The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution

    Podcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymore—it's a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender ...

    • 9 min
    The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)

    The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)

    95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership.Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader's Impact ...

    • 5 min

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