Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.
Building Social Business Relationships
How can you build social business relationships? Get in front of a video camera! Learn how in this interview with Terry Brock, CSP, CPAE. Barbara worked with Terry as a presenter for PodFest Global's 2021 virtual conference.
Pink Goldfish 2.0 How to be FLAWSOME with Stan Phelps | Growing Social Now with Barbara Rozgonyi
Are you FLAWSOME?
If not, you should be.
In this episode, Stan Phelps, CSP and Founder of StanPhelpsSpeaks.com takes a break from the Pink Goldfish 2.0 cross-country book tour to talk about how to be more FLAWSOME. Stan and his co-author, David Rendall, CSP encourage everyone to defy normal and exploit imperfection.
Listen in and learn . . .
Why differentiation is important
How to embrace imperfection (inherent or intentional)
The ideology of FLAWSOME (the 8 types of Pink Goldfish)
Stan and Barbara serve together on the National Speakers Association NSA Carolinas board.
Stan's the President. Barbara's the VP of Marketing. With two speakers talking, you'll be enlightened, entertained, and even more FLAWSOME!
Social Media Policy Do's and Don'ts with Sharon McIntosh and Sharon Phillips | Growing Social Now with Barbara Rozgonyi
Who needs a social media policy?
Because most employees in the US have at least one active social media profile, one comment, post, or tweet can attract lots of attention - welcome or not. Social media policies give employees guidelines on how and when to share updates about their employer, the company.
Listen in as Sharon McIntosh and Sharon Phillips, two original corporate communications thought leaders join us to outline what you need to know about how to empower, engage and encourage employees to share their voice on social media now. Sharon and Sharon co-host the popular podcast EEVoice on the FIR podcast network.
In the late 90s Sharon, Sharon, and Barbara worked together on Sears' internal corporate communications team to launch projects like one of the first Fortune 100 corporate intranets, innovative executive communications publications, and creative internal communications strategies for over 300,000 associates.
In this episode, you will learn . . .
Key elements of a good corporate social media policy
Tips on working with HR and Legal to draft and update a social media policy
Mistakes not to make when crafting your social media policy
How to communicate your social media policy
How to respond to activism
How to train and encourage employees to become brand ambassadors
Lessons from challenges faced at PepsiCo
Get ready to rewrite your social media policy and discover how your employees can be your best brand ambassadors.
Smarter Ways to Invest in Social Media and Your Business with Marty M. Fahncke | Growing Social Now with Barbara Rozgonyi
How can you create money out of thin air? Let's ask Marty - he knows! Listen in for the answer to this intriguing question [and lots and lots of excellent ideas] as Barbara Rozgonyi interviews Marty M. Fahncke, a mastermind colleague she's been exchanging ideas with since 2009! Every other week, Marty proves how smart he is in their mastermind calls. Now, you can experience a bit of Marty's brilliance via Growing Social Now!
You will learn:
- About the history of digital and affiliate marketing - yes, we go way, way back [hello Gail Doby and Tara Reed who we met back in 2009 at a Marty-inspired networking dinner]
- How to create money out of thin air for your business
- Why LinkedIn is still the black sheep of social media, even with 740 million users - and why you shouldn't ignore it
- Why now is the best time to sell your business if you are even THINKING about doing it in the next couple of years
Listen in to get inspired and motivated to infuse your business with a richer marketing mindset.
How to Stop Procrastinating and Start Posting with Dr. Pauline Wallin | Growing Social Now with Barbara Rozgonyi
Do you ever procrastinate? Doesn't everyone?
Tune in to hear Barbara Rozgonyi interview Dr. Pauline Wallin, a marketing mastermind colleague since 2009. Every other week, Pauline impresses us with her marketing prowess.
The author of "Taming Your Inner Brat: A Guide for Transforming Self-defeating Behavior," Dr. Pauline Wallin is here to you help you stop idling and start moving.
Discover the REAL reason you procrastinate (Spoiler alert: It's not due to time constraints) Listen in for a new way to appreciate why you're procrastinating, And, learn how to better manage your productivity in social media and in life.
Social Media and Cybersecurity Risks: How to Protect You and Your Company with Stel Valavanis, CEO and Founder of onShore Security | Growing Social Now with Barbara Rozgonyi
In this episode, Barbara Rozgonyi interviews internationally recognized cybersecurity thought leader Stel Valavanis about social media's cybersecurity risks. Stel is the CEO and Founder of onShore Security,
In this episode, you will learn:
- Why security gives you freedom
- How you can use social media safely
- How your digital personal life bleeds into your digital business life - does it create an entrance for cybercriminals?
- What to do If someone steals your account
- How your behavior across social can lead to phishing at your company
- Cybersecurity Does and don'ts for social media
- Whether or not you should post social media updates while you're on vacation
Listen in for a fascinating conversation that will uncover risks you didn't know you had - and how to protect one of your most precious digital assets - your profiles and your reputation.