Growing Social Now with Barbara Rozgonyi Barbara Rozgonyi

What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 -  talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life with Barbara Rozgonyi, host of Growing Social Now.
Key Highlights
Embracing Passion Over the "Growth at All Costs" Mindset
Finding Your Inner Light and Strength for Positive Actions
Social Media: The Game-Changer in the Buying Experience
80% of the Buying Experience Happens Before Contacting Sales
Building Communities to Stand Out from the Commodity
Unlocking Human Potential in the Business World
Having inward and outward perspectives drives success in the business world, and life.
When marketers prioritize collaboration, everyone works towards the common good.
Set biases and egos aside to appreciate people’s gifts, passions, and priorities.
Chapters
1 Exploring the Benefits of an Outward Mindset with Lisa Sharapata, Recognized by C I O Look as One of the Most 10 Influential CMOs to Follow in 2023
00:00 - 06:37
2 Bringing Humanity Back to the Workplace: Going Beyond Growth at All Costs
06:37 - 13:14
3 The Mindset Shift: Exploring Social Media, Experiences, and Tapping Into Engagement
13:15 - 18:55
4 The Power of Social Media and the Benefits of Connection Through Online Communities
18:56 - 24:54
About Lisa Sharapata, CMO of Arbinger Institute
With over 20 years of marketing experience, Lisa is passionate about creating growth strategies, building brands, and executing comprehensive, customer-centric initiatives to create a predictable revenue model. Recognized by CIOLook as one of the 10 Most Influential CMO's to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator, and by DMN as a “Woman to Watch,” Lisa is leading the charge for a better B2B buying experience. Lisa is currently the CMO of The Arbinger Institute – a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Lisa was the CMO of BoostUp.ai, a Revenue Technology company with several marketing leadership roles in the B2B SaaS Tech space. She is also an advisor for Hushly and a Co-Founder and Board member of the PEAK Community.


Thank You!!
Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
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Did you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for their employees and customers.

Exploring Possibilities: An Interview with Leslie from Mesmerise
Since Leslie Marshall and Barbara Rozgonyi first met in the mid-two-thousands, they’ve led a quest for looking for the next best thing in social media, marketing, and tech. Whether it was at TechWeek, Social Media Club Chicago, or an AMA Chicago event, these two marketers share a drive for realizing the future vision.
In her Growing Social Now interview, Leslie explores the importance of staying ahead of the curve when it comes to emerging realities such as AI and AR, as well as strategies for marketing in the metaverse.
In early 2023, after 16 years at Morningstar, Leslie embarked on a new career journey. She joined Mesmerise, a virtual reality and augmented reality business, as CMO. At Morningstar, she worked with the Mesmerise team on VR events. Mesmerise uses cutting-edge technology such as VR to boost productivity with virtual meetings and webinars.
Chapters
1 Exploring the Potential of VR with Barbara Rozgonyi and Leslie Marshall 00:00 - 05:36
2 Exploring Virtual Reality through Experimentation and Learning 05:36 - 11:39
3 Delivering Exceptional Customer Experiences through VR and AR Technologies 11:39 - 16:53
4 Exploring Opportunities with New Technology: A Path to Smart and Innovative Business Ventures 16:53 - 22:31
5 Exploring the Benefits of the Metaverse: An Analysis of Social Media Sentiment 22:31 - 28:13
6 Taking the Leap: Networking and Professional Growth in the Metaverse and Beyond  28:13 - 33:10
7 Exploring the Journey of Redefining Life: Finding Balance in Transitions and Embracing Change. 33:10 - 38:45
Visit Mesmerise on LinkedIn
Connect with Leslie Marshall on LinkedIn
Listen to Barbara’s previous interview with Leslie: Growing Social Now episode on Exploring Experiential Events and Social Media and read more about this episode.


Thank You!!
Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
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What lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and Barbara Rozgonyi, your show host, explore the latest social media trends you need to tap into now - like filtering everything through a challenger lens. 

Meet Nicholas J. Love, an accomplished marketing industry expert. In this episode, Nicholas talks about the importance of being T-shaped and the need for marketers to continuously innovate in a competitive industry with a challenger lens.. It also touches upon the challenges posed by the political landscape, such as data privacy and the connection with China, and the different topics marketers face when using various channels, like AI and developing thought leadership through diverse content. It wraps up by advocating for preparation and dedication, as evidenced by Nicholas J. Love’s journey from graduate to Global VP of Marketing.

As the VP of Global Marketing at Hotwire Global Communications, Nicholas is a T-shaped marketer and leader who operates with a challenger brand lens that possesses deep expertise and experience in driving transformative impact across highly matrixed organizations. 
 
As a former ESPN Digital Media on-air talent, Nicholas is a two-time graduate of Grambling State University where his now an adjunct professor. A recognized public speaker and author on Digital Transformation, Digital Engagement and Diversity, Equity and Inclusion. Nicholas is a two-time Adweek Executive Mentee and have released a master class with Netbase. 
Nicholas J. Love on LinkedIn

Barbara and Nicholas met via AMA Chicago when Barbara moderated a panel on 2022 social media trends and Nicholas contributed his ideas about bold marketing.  




Thank You!!
Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
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Growing Social Now
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What's the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. 

You will discover . . .
How to use Influencer Marketing to Grow Your Brand on a Budget
Growth Hacking Strategies for Small Business with Small Budgets
How to Build a Community of Micro-influencers To Drive Your Business
Why Building Relationships Help Achieve Passion, Plan, And Purpose
How a CRM Can Help You Build Better Relationships
How to Build Your Brand As A Trusted Industry Influencer To Grow Your Business
How to Turn Your Contacts Into Gold by Nurturing a Community of Influencers
About Jon Ferrara
Nimble CEO Jon Ferrara is a successful entrepreneur and firm believer that we're all on this planet to grow, and that the more we can help other people grow, the more we grow. Building products that help people achieve their passion, plan and purpose is the primary reason Jon pioneered contact relationship management with the launch of GoldMine in the 90's, and it’s why he launched Nimble, the smart CRM for O365 & G Suite, two decades later. Jon is also a noted speaker on the topics of Social Media’s effects on Sales and Marketing. He’s been recognized on Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople in The World, and among the Top 50 Social Business Twitter Accounts You Must Follow.
Nimble
Jon Ferrara on LinkedIn

About Barbara Rozgonyi, Host of Growing Social Now
Barbara Rozgonyi attracts attention, builds brands, and connects communities as an inspirational speaker, creative coach for marketing communications, and social selling trainer for sales teams.  An early social media advocate, Barbara launched wiredPRworks in 2006 and founded Social Media Club Chicago in 2008. She lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.
#growingsocialnow #barbararozgonyi 


Thank You!!
Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
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Growing Social Now
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Can influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi.
I first found about Grouped at PitchBreakfast, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers and social media enthusiast, Finn's presentation intrigued me enough to invite him to be a podcast guest. I hope our conversation sparks creative ideas! Thanks so much to Finn for being my guest!!
What we covered:
All things Creator EconomyHow to 10xs Instagram with TikTok insightsWhere influencer marketing is goingHow tight to niche your nicheCase studies, including Clare NolanWhen to use Grouped to connect communities and grow revenue 
About Finn Hodgins, Founder of GroupedFinn is an ex-baseball player turned entrepreneur after an injury. He has a background in e-commerce working with a CBD company where he used influencer marketing to drive sales. This led to his interest in the creator economy, where Finn then began to work with creators on other projects, eventually leading him to found and develop Grouped, a social CRM, that gives people the social feel they want, and the brands the ownership they want.
Finn Hodgins on LinkedIn
Clare Nolan, fitness influencer and co-founder of Grouped
Clare Nolan on Instagram
Clare Nolan on LinkedIn
Clare Nolan on TikTok
About Barbara Rozgonyi, Host of Growing Social NowBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digit


Thank You!!
Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com

What we talked about . . . 
The almighty algorithmsHow to maximize your ad budgetWhat types of ads work best right nowWhy you need to be youWhen to trust the platform’s ad suggestionsWho ChimeHouse Media helps the mostCo-founded by Matt Shields and Megan Shields, ChimeHouse Media creates "done for you" Facebook & Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the "done for you" approach, they also provide consulting to start or grow business using paid advertising.
Connect with
ChimeHouse Media https://chimehousemedia.com
https://www.linkedin.com/in/megshields/
https://www.linkedin.com/in/chimehousemedia/
https://www.linkedin.com/company/chimehouse/
https://www.facebook.com/chimehousemedia/a
https://www.instagram.com/chimehousemedia 
 
About Barbara Rozgonyi, Host of Growing Social NowBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.
Let’s Connect!
Barbara Rozgonyi on Clubhouse
Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube



Thank You!!
Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com