Growing your Business: Lessons in Video Marketing

East Coast Facilities' Joshua Brecht joins Snow Talk to discuss video content development and marketing in the snow and ice industry. Listen for these tips and more:

• How video content development and marketing can help elevate the snow and ice industry by showcasing the work, people, and company.
  
  
• It doesn't have to be an expensive endeavor. Start with basic equipment like smartphones and encourage team members to capture and share photos and videos.
  
  
• Build a culture where everyone is involved in creating and sharing content, which can lead to increased team engagement and motivation.