Growth Think Tank

Gene Hammett is a Speaker, Executive Coach, Inc Columnist, and Host of "Gr
Growth Think Tank

Develop leadership skills and understand leadership development from expert interviews with transformational leaders. Leaders in the Trenches gives raw discussions that dive deep into new strategies to accelerate your company growth and your leadership abilities. Get interviews from Fortune 100 leaders to experts in various domains of marketing, sales, and leadership that allows you to explode your growth. Learn from their failures and discover the finer elements of significance that will impact your company. Guests include Daymond John, Les Brown, Michael Gerber, Jonah Berger, Bob Berg, Greg McKeown, and with the host Gene Hammett.

  1. Scaling by Innovation with Justin Superstar at BMP Creative

    2 DAYS AGO

    Scaling by Innovation with Justin Superstar at BMP Creative

    In this episode, we explore the innovative strategies employed by Justin Johnson, the founder of BMP Creative, a thriving social media agency that has seen significant growth in recent years. Justin shares insights into his journey of scaling the company from a small team to nearly 30 employees while emphasizing the importance of innovation as a driving force behind their success. At the heart of BMP Creative's growth lies a unique internal tool called the Busy-O-Meter, designed to foster transparency and understanding of employee workloads within a remote work environment. Every day at 11 a.m., the Busy-O-Meter prompts team members to rate their busyness on a scale from 1 to 10, encouraging open communication about capacity and creating a cohesive company culture. This innovative approach allows the team to efficiently allocate resources and support one another, effectively eliminating any guesswork regarding who may need assistance. The discussion further delves into the vital role of core values in building a culture of innovation. Justin explains that BMP Creative actively hires individuals who demonstrate a natural affinity for creative problem-solving, often evidenced through their side projects and personal passions. He recounts an enlightening interview with a candidate who not only worked in strategy but also engineered custom video distortion tools as a hobby. This propensity for innovation, Justin argues, is essential for maintaining a dynamic and forward-thinking organization. The conversation also highlights the rapid evolution of video production tools, particularly in the realm of AI, which Justin integrates into his company's workflows to enhance creativity and efficiency. He discusses the importance of staying ahead of trends and experimenting with new tools, like the Submachine platform that his team developed to streamline the creation of dynamic subtitles for Netflix content. By leveraging technology, BMP Creative boosts its output while ensuring high-quality results, allowing the agency to handle substantial client demands more effectively. Justin's excitement for storytelling comes to the forefront as he shares his endeavors in film, including his latest documentary about his parents' unconventional business. Drawing parallels between filmmaking and corporate innovation, he emphasizes the necessity of human emotion and compelling narratives in driving impactful content creation. Closing the episode, Justin invites listeners to think about how they can harness their unique stories and experiences to illustrate their professional journeys. He offers to collaborate on creating innovative sizzle reels that encapsulate personal and professional milestones, showcasing how narrative can be intertwined with corporate growth and innovation. Overall, this episode serves as a wealth of knowledge for those looking to implement creative strategies in their organizations, urging leaders to embrace innovation, prioritize transparency, and recognize the importance of storytelling in both their work and personal lives. 00:00:10 Introduction to Scaling by Innovation 00:09:46 Tools for Scaling in Remote Work 00:12:12 The Busy-O-Meter: A Transparency Tool 00:14:24 Hiring for Innovation: The Secret Sauce 00:16:39 Core Values That Drive Innovation 00:18:58 Innovation as a Way of Working 00:22:58 Personal Projects and Career Stories

    27 min
4.9
out of 5
171 Ratings

About

Develop leadership skills and understand leadership development from expert interviews with transformational leaders. Leaders in the Trenches gives raw discussions that dive deep into new strategies to accelerate your company growth and your leadership abilities. Get interviews from Fortune 100 leaders to experts in various domains of marketing, sales, and leadership that allows you to explode your growth. Learn from their failures and discover the finer elements of significance that will impact your company. Guests include Daymond John, Les Brown, Michael Gerber, Jonah Berger, Bob Berg, Greg McKeown, and with the host Gene Hammett.

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada