Handmade & Beyond Podcast

LL - Etsy & Handmade Business Coach
  • 4.6 (89)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

  1. 3D AGO

    The 6 Etsy AI Skills That Will Separate Winners From Losers in 2026

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I'm breaking down the 6 AI Etsy skills that will decide who wins and who gets left behind in 2026. Etsy is changing fast, buyer behavior is evolving, and AI is no longer optional if you want traffic, visibility, and sales.   I walk through exactly how Etsy sellers can use AI to save time, rank higher, and convert better, starting with prompt writing and ending with fully automated content systems. You'll see how to use AI for Etsy SEO, listing descriptions, social media content, product mockups, videos, keyword research, trend analysis, and even AI agents that publish content for you.   I explain how buyers actually search now, how to target bottom-of-the-funnel, high-intent Etsy keywords, and how to structure listings so they show up in search, AI overviews, and buyer-driven queries. If you want to learn how to use AI for Etsy listings, Etsy SEO in 2026, AI content creation for Etsy, and automated marketing systems that save 10+ hours a week, this is for you.   Hashtags: #EtsySEO #EtsyAI #EtsyTips #EtsySeller #PassiveIncome #AIMarketing #EtsyGrowth       👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 The 6 AI Etsy Skills That Separate Winners From Losers in 2026 01:01 Why Prompt Writing Is the Most Important AI Skill 01:22 How Most Sellers Use AI Wrong (And Why Results Suck) 02:13 The Exact Prompt Structure That Unlocks Better Outputs 03:34 Clarifying Questions: The AI Hack Most Sellers Ignore 05:04 Real Prompt Example for Etsy Products 06:35 Using AI for Social Media, Blogs, and External Content 07:36 AI Mockups, Product Images, and Videos Without Creating Them 10:00 Creating Product Variations Without Making Inventory 12:17 Why Etsy Listing Descriptions Matter More Than Ever 13:00 AI Prompts for High-Converting Etsy Descriptions 15:31 How Bottom-of-Funnel Keywords Actually Work 16:56 SEO Funnel Explained With a Real Buyer Example 20:18 AI-Powered Niche and Trend Research for Etsy 22:04 Building AI Systems and Agents That Work for You 25:12 The Future of Etsy Sellers Who Use AI Correctly

    26 min

  2. 6D AGO

    Goimagine vs Etsy: The Competition is Over!

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   One of Etsy's biggest competitors just announced they're shutting down — and the ripple effects matter way more than most sellers realize. I walk through why this handmade marketplace couldn't survive, what its closure reveals about traffic, buyers, and platform power, and why competing with Etsy is far harder than it looks. I also cover Etsy's recent $1.2B sale at a loss, what that signals about their strategy shift, and whether this could mean a refocus on core sellers. We talk competition, platform economics, declining GMS, tariffs, profit margins, and what sellers should realistically expect next. If you sell on Etsy or depend on marketplace traffic, these changes directly affect your future decisions and growth strategy.   #etsynews #etsysellers #handmadebusiness #ecommerceupdates #onlinebusiness       👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Major Etsy competitor announces shutdown 00:24 Why competing with Etsy is nearly impossible 00:49 Etsy's shift to profit and seller backlash 01:13 Why alternative marketplaces fail sellers 01:36 Traffic numbers that explain everything 02:05 The pattern of failed Etsy competitors 02:23 Etsy sells a marketplace for $1.2B at a loss 02:40 Why the sale may be a strategic reset 03:04 Etsy's expansion mistakes and loss of focus 03:24 Signs Etsy may refocus on core sellers 03:40 Public company pressure vs seller needs 04:02 Falling GMS, tariffs, and shrinking margins 04:27 What sellers should watch going forward 04:48 How to adapt and keep growing despite changes

    5 min

  3. FEB 23

    3 Etsy Markets That Are Quietly Dominating Sales

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about     I uncovered three sneaky Etsy niches that are quietly pulling in millions—and most sellers are completely overlooking them. I walk through real Etsy marketplace data and estimated revenue to show where buyers are actually spending money right now. I break down why these niches work, how they fit into existing shops, and how to use trend data without turning your shop into a risky trend-only experiment. I also explain how to expand your catalog the smart way, validate demand with Etsy data, and avoid common mistakes that keep sellers stuck chasing shiny objects. If you want more traffic, more sales, and a clearer path to scaling your Etsy shop without starting over, this will flip how you think about niche expansion.   #etsyseo #etsyselling #etsybusiness #sidehustle #makemoneyonline     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw     00:00 Three Sneaky Etsy Niches Making Millions 00:26 Using Etsy Marketplace Insights for Real Data 00:49 Why Etsy Data Beats Most Third-Party Tools 01:06 Niche #1 Keychains Hidden in Plain Sight 01:48 Avoiding Trademark Traps in Hot Niches 02:06 How Much Money Keychains Really Make 03:03 Niche #2 Press On Nails Exploding in Demand 04:19 Why Budget-Friendly Products Are Winning 04:46 Trend Research Using User-Generated Data 05:21 Niche #3 Bookmarks Are Back in a Big Way 06:56 Why Physical Products Are Making a Comeback 07:20 Why Niche Expansion Beats Trend-Only Shops 08:06 The Specialist Strategy That Scales Long-Term

    9 min

  4. FEB 20

    How To Fix A DEAD Etsy Listing

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   If your Etsy listing feels completely dead, I walk through a clear, step-by-step system to diagnose exactly why it's not selling and what to fix first. I explain the difference between a brand-new listing that never took off versus an older listing that used to sell but suddenly stopped, and why that distinction matters more than most sellers realize.   I cover how long a listing actually needs to sit before you touch it, how to read Etsy listing stats correctly, and how to tell the difference between an SEO problem, a photo problem, or a conversion issue. I break down realistic traffic benchmarks, average conversion rates, and how many visits you truly need before expecting sales.   From there, I go deep into Etsy SEO — how to evaluate your search terms, improve your titles and tags, and choose keyword combinations that match buyer intent instead of guessing. I also explain why listing quality matters more than ever, including photos, video, descriptions, pricing strategy, and perceived value.   Finally, I zoom out to show how your overall shop, listing count, and niche selection directly affect whether individual listings succeed or fail. This is a full diagnostic framework you can reuse on any Etsy listing that isn't performing.   #etsyseo #etsysellers #etsylistingtips #etsysales #etsymarketing       👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 What a "Dead" Etsy Listing Really Means 00:51 New Dead vs Old Dead Listings Explained 01:37 Step 1: Listing Age and Why Timing Matters 02:49 Visits vs Sales How to Spot the Real Problem 03:33 Step 2: Reading Etsy Listing Stats Correctly 04:20 Conversion Rate Benchmarks Every Seller Should Know 05:54 When Traffic Is Good but Sales Don't Happen 07:17 Step 3: Etsy SEO and Keyword Diagnosis 09:31 Titles, Tags, and Search Intent Mistakes 11:15 Step 4: Listing Quality Photos Video Description 14:54 Pricing Mistakes That Kill Conversions 15:59 Step 5: Shop Size, Niche, and Algorithm Trust 19:54 How to Refresh and Revive Dead Listings

    8 min

  5. FEB 17

    How To Use Etsy Purchase Protection To Avoid Losing Hundreds $$

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I'm sharing a real Etsy seller situation that caused someone to quit the platform—and how it likely could have been avoided. I walk through what actually happens when Etsy issues refunds, why sellers sometimes lose money, and where misunderstandings around Etsy's Purchase Protection come from.   I break down how Etsy Purchase Protection works, what it does and doesn't cover, and the exact steps sellers should take when an item is lost or arrives damaged. I also explain why emotional reactions and quitting too early can cost you far more in the long run, especially when you're sitting on access to millions of buyers.   You'll also learn how to properly guide buyers through opening cases, how to protect yourself on higher-priced orders, why packaging matters more than most sellers realize, and when it's worth following up with Etsy support instead of walking away. This is about thinking like a business owner, not reacting like a frustrated seller—and making sure one mistake doesn't cost you thousands.   #etsy #etsysellers #etsytips #onlineselling #ecommerce #smallbusiness     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Why a successful Etsy seller quit over a refund 00:42 Overreaction vs understanding how Etsy actually works 01:30 Entrepreneurship means owning problems and outcomes 02:12 Why losing money is part of running a real business 02:57 My $500 shipping loss and how I handled it 03:44 When Etsy refunded the buyer and I kept the money 04:26 What Etsy Purchase Protection really covers 05:35 How buyers must file cases the right way 06:39 Common mistakes that cost sellers refunds 06:59 Packaging errors that lead to damaged items 07:41 Why shipping carriers don't handle packages gently 08:04 When to push Etsy support instead of quitting 08:51 The real reason Etsy is still worth it 09:14 Extra support, motivation, and avoiding burnout

    10 min

  6. FEB 13

    Etsy SEO 2026: The 15-Minute Listing Refresh That Gets You More Clicks (without new products)

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I walk through a simple but powerful 15-minute Etsy listing refresh designed to increase clicks, visits, and overall traffic without creating new products. Etsy SEO in 2026 isn't about constant changes — it's about strategic timing, buyer intent, and conversion clarity, especially with AI overviews and evolving search behavior.   I explain when you should not touch a listing, how to diagnose whether your problem is SEO or conversion, and the exact visit thresholds that tell you what's really wrong. Then I show how to align your thumbnails and titles with true buyer search intent so shoppers actually click.   From there, I break down modern keyword structure — root keywords, lateral support, broad reach, and bottom-of-the-funnel buyer scenarios — and how AI rewards listings written for humans first. Finally, I cover conversion upgrades that turn traffic into sales by increasing perceived value, social proof, and differentiation from competitors.   This refresh framework helps future-proof Etsy listings against AI changes while increasing visibility, clicks, and sales with smarter optimization instead of constant rework.   #etsyseo #etsysellers #etsytips #etsygrowth #onlineselling     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 The 15 Minute Etsy Listing Refresh Explained 00:21 Why Etsy SEO Is Constantly Changing in 2026 00:44 When You Should and Shouldn't Change a Listing 01:26 How Too Many Changes Hurt Etsy SEO 02:06 Visits vs Views and What Actually Matters 03:09 Traffic Thresholds That Diagnose Listing Problems 04:23 Step Two Matching Thumbnails and Titles to Search Intent 05:06 Why Etsy Title Advice Confuses Sellers 06:31 Reordering Keywords Without Hurting SEO 06:48 Step Three Root Keywords and Keyword Support 07:55 Specific Keywords vs Broad Reach Strategy 09:28 Bottom of Funnel Search Intent and AI Overviews 10:36 Using Buyer Scenarios Inside Descriptions 12:58 Step Four Converting Traffic Into Sales 14:30 Value Perception Social Proof and Differentiation 15:25 Final Framework to Overtake Competition

    16 min

  7. FEB 11

    Etsy Funded Coupons Just Dropped — Don't Miss This

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   Etsy just dropped a fresh round of funded coupons — and most sellers have no idea what this really means for their profits. I explain how these Etsy-funded promotions work, why customers are getting 15% off (up to $20), and most importantly… why YOU still get paid in full.   I also cover how Etsy decides who gets these targeted promotions, why this boosts repeat buyers, and how you can stack this with your own coupon strategy to increase conversions fast.   Then I show you how to leverage Etsy's FREE built-in marketing tools — including abandoned cart coupons, favorited item discounts, thank-you offers, and automated email follow-ups — to drive more traffic and sales without spending extra money.   If you're not using these features correctly, you're leaving sales on the table.   Here's what I cover: • What Etsy funded coupons are and how they work • Why sellers still receive full payout • The difference between funded coupons vs your own discounts • How Etsy targets repeat buyers • How to set up sales and coupon codes in the Marketing tab • Using abandoned cart and favorite reminders for free email marketing • How to improve conversion rates using built-in Etsy tools • How to stack Etsy's promotions with your own strategy   This is a quick but important update every Etsy seller needs to understand.   #EtsySeller #EtsyTips #EtsySEO #EcommerceMarketing #EtsyShop   👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Etsy Releases New Funded Coupons 00:24 What These Targeted Promotions Actually Mean 00:50 Why You Still Get Paid in Full 01:08 Funded Coupons vs Your Own Discounts 01:25 Why "Shop15" Doesn't Work for Everyone 01:44 How to Set Up Your Own Etsy Promotions 02:14 Using Abandoned Cart Coupons for Free Email Marketing 02:32 Thank You Coupons and Repeat Buyers 02:58 How This Impacts Your Etsy Sales Strategy 03:21 Etsy Games VIP Program and Coaching

    4 min

  8. FEB 6

    How to Revive a Dead Etsy Shop (From Zero to Sales Again)

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   My Etsy shop was dead… and I see this happen all the time. In this breakdown, I walk through exactly how to revive a stalled or DOA Etsy shop using a clear 3-step framework that actually works. I explain the two types of "dead" Etsy shops, how to diagnose what's really killing your sales, and why blaming Etsy is the fastest way to stay stuck. I dive deep into niche selection, competitor analysis, listing strategy, SEO fundamentals, and why most sellers don't have enough data to win. I also cover the importance of listing quality, consistent publishing, and how Etsy's algorithm responds to activity over time. From there, I explain the real growth levers inside Etsy (SEO, listings, ads, promotions) versus external traffic sources like Pinterest, YouTube, social media, and email. I break down when ads help, when they hurt, and why organic traction always comes first. Finally, I tie everything together with mindset, delayed gratification, and the exact habits that successful Etsy sellers stick with long after others quit. If your Etsy shop feels stuck, flatlined, or completely dead, this gives you a clear plan to change the trajectory.   #etsyshop #etsyseller #etsyseo #ecommercegrowth #onlineselling     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 What a "Dead" Etsy Shop Really Means 00:28 The Two Types of Dead Etsy Shops 00:54 Step 1 Diagnose the Real Problem 01:57 Why Not Having a Niche Is Killing Growth 02:58 Using a Niche as Your Etsy Roadmap 04:59 Competitor Comparison Without Self-Sabotage 06:13 Listings Count Why Sample Size Matters 07:14 Fixing Listing Quality SEO Photos & Descriptions 08:52 Listing Frequency and Algorithm Momentum 10:28 Mindset Time Commitment and Reality Check 12:21 Step 2 Pulling Etsy Growth Levers 13:15 Internal Growth SEO Listings Ads 15:13 External Traffic Social Pinterest YouTube 17:44 Step 3 Consistent Strategic Execution 19:45 Delayed Gratification and Long-Term Etsy Success

    10 min
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4.6
out of 5
89 Ratings

About

I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

Information

  • Creator
    LL - Etsy & Handmade Business Coach
  • Years Active
    2019 - 2026
  • Episodes
    403
  • Rating
    Clean
  • Copyright
    © All content is copyright of Handmade & Beyond
  • Show Website
    Handmade & Beyond Podcast

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