Haulin Assets

Motor Carrier HQ
  • 5.0 (309)
  • BUSINESS
  • UPDATED MONTHLY

Chris is going from behind the desk to behind the wheel and starting his own trucking company.

  1. FEB 19

    #189. 3 Things I was Dead Wrong About When I Started

    In this episode of Haulin Assets 2.0, we look back at the rapid growth from 1 truck to 12 in just 2.5 years—right before the freight market flipped. What seemed like momentum quickly turned into hard lessons. This episode breaks down the three biggest assumptions that didn’t hold up and how they reshaped the way the business runs today.  Top 3 Things I Got Wrong 1. Direct shipper relationships would be easy to land. I thought showing up and doing great work would be enough. In reality, most shippers don’t change carriers unless they have to—and it can take dozens of conversations just to get a shot. 2. Being financially conservative was the main key to success. Important? Absolutely. But it’s not even top three. Strategy, relationships, and timing matter just as much—if not more. 3. Broker freight could carry us long term. Maybe as an owner-operator. Not if you want to grow. Market cycles expose that weakness fast. What’s Changed After growing too fast heading into a freight downturn, the approach shifted: slower, controlled growth, bringing on a partner, and building smarter through market volatility. What to Expect from Haulin Assets 2.0 More energy. More entertaining content. More focus on the operator’s day-to-day life—not just ownership, but life on the road and how to make it better. Final Thoughts Growth without strategy will humble you. Relationships take longer than you think. And broker freight alone isn’t a long-term plan if you want to build something that lasts. If this episode resonates, share it with another driver or fleet owner in the grind. Subscribe so you don’t miss what’s coming next. We’re just getting started.

    25 min

  2. FEB 18

    #188. Haulin Assets 2.0: Welcome Back to the Podcast

    After seven years and one of the toughest freight markets anyone can remember, Haulin Assets is back — refocused and ready for the next chapter. In this relaunch episode, we look at why the podcast started, what it was meant to solve, and what’s changing as we move into Haulin Assets 2.0. Why Haulin Assets Exists Haulin Assets has always been about owner-operators. An owner-operator isn’t just a driver. You’re a business owner who also happens to operate the truck. When I owned Motor Carrier HQ, I saw drivers come through with the same goal — becoming owner-operators. The ones who struggled usually had one thing in common: they didn’t understand the business side of trucking. This podcast started as a way to change that by letting drivers follow along with my own journey in real time. My Journey I got my CDL in early 2019, bought my first truck shortly after, and hit the road in April of that year. I drove for a full year before hiring my first driver in May 2020. By the end of 2020, I had bought a second truck. In 2021, Nate joined as a partner, and during the COVID boom, the business grew fast. The last three years have been survival mode, but even in this market, we recently hit a revenue record while running one fewer truck. Lessons Learned You don’t know what you don’t know. Learning what it really means to slide your tandems, realizing you can’t control everything, getting hit by a deer, and spending a year behind the wheel all shaped the fleet owner I am today. Driving gave me perspective on what it actually means to be both an operator and an owner. What to Expect in Haulin Assets 2.0 This isn’t a reinvention — it’s a refocus. Expect more fun, more entertaining content, giveaways, and more attention on the operator side of owner-operator life. We’ve covered ownership well. Now we’re spending more time on what makes life better on the road. Story From the Road Getting scammed out of $742 — and the lesson that came with it. Call to Action If you’ve been with us since Episode 1, thank you. If you’re new, this is the perfect time to jump in. Follow us on Facebook and Instagram and send us your funniest or toughest trucking story. It might be featured on a future episode. This podcast isn’t just about my journey anymore. It’s about yours. Let’s haul some assets together.

    36 min

  3. JAN 22

    #187. Update And Relaunch

    After an extended break, Haulin’ Assets is back. In this episode, I explain where we’ve been, why the podcast went quiet longer than expected, and what’s changing as we relaunch. Quarter four was busy, the market shifted quickly, and between operational changes and a major accident, it was time to pause, reassess, and reset. This episode will feel familiar, but it also marks a more focused direction going forward. Where We’ve Been Q4 snowballed faster than expected. I talk through: Why I needed to step away How the break stretched longer than planned What we’ve been rebuilding behind the scenes The goal wasn’t just to restart the show, but to make sure it continues to deliver real value. Financials: The Real Numbers Here’s how the business performed late last year: September: $23,428 profit | $2.16 per mile October: –$6,143.88 | $2.26 per mile November: $12,877 profit | $2.18 per mile December: $27,818 profit | $2.16 per mile All P&L documents are available in the show notes. Changes in How We Operate In October, I took a hard look at our lanes, shippers, and loops. The takeaway was clear: some lanes we ran regularly were significantly less profitable. As a result: We avoid underperforming lanes whenever possible We largely stay out of the Southeast When we do go there, we head straight back west instead of drifting northeast That approach saves roughly 2.5 days of transit time, and with a truck costing about $400 per day to sit, those decisions add up quickly. This analysis is now a monthly process. Market Shifts and a Major Loss We also saw one of our strongest Q4 pushes in several years, along with new freight contracts coming online. At the same time, we experienced a major accident that resulted in the loss of a truck and trailer—an event that had real operational impact and contributed to the reset. The Relaunch Going forward, Haulin’ Assets is refocusing on the owner-operator. That means: More business-focused topics More attention to both the owner and driver side More discussion of the owner-operator lifestyle

    31 min

  4. 09/17/2025

    #186. August 2025 Financials

    It's Truck Driver Appreciation Week and before we get into the August 2025 Financials, Craig and I talk a little bit about what that means. I personally want to thank you all for being such a driving force in the economy of this great country. Without you we would not be able to live such blessed lives. I try to make sure my kids understand how important the trucking industry is, especially its drivers. Thank you! What To Expect From Episode 186 This year is feel more like a regular freight market, something I don’t think we have felt for 6 years, since 2019. That is good and bad. Good, because I think we are going to feel a good 4th quarter bump, which we haven’t seen in a long time. Bad because summer is always pretty tough, and August wasn’t super pretty for us. Let's take a look at the numbers: Total miles ran– 104,346 Deadhead miles– 7,540 (7.2%) Total revenue- $209,337.10 All-in rate-per-mile- $2.01 Haulin Assets had a loss of $6,767.91. We did not get enough miles. We really have to be over 110k to even have a fighting chance. Considering we were so far under, it could have been worse. Here are the P&L Items we are going to discuss in more detail. Revenue Damages Fuel Repairs and Maintenance Taxes and Licensing

    30 min

  5. 09/03/2025

    #185. Electric Trucks and Driverless Vehicles and English Mandates, Oh My

    The last couple of weeks have actually been kind of slow, when it comes to the craziness of trucking so I don't have any really dramatic stories from the road. However, now that Break Safety Week has come and gone I do talk about how it affected our fleet. Leave a comment and let me know what your experience was like. What to Expect in Episode 185 It’s a pretty normal reaction to be scared of the unknown. Just like Dorothy, the Tin Man, and the Scarecrow were scared of the unknown that lurked in the forest as they journeyed to Oz, changes lurking in the trucking industry can be scary too.  I thought it would be interesting to talk about some of the topics that seem to be getting a lot of attention these days. Here's how this episode breaks down. Electric Trucks I talk about my experience driving an electric vehicle for the last 7+ years and how I think it relates to trucks. Driverless Vehicles My Tesla has the "Full Self Driving" feature. It's good, but I think it's going to be a while before we see anything of any significance in capability and quantity in the trucking world. Craig and I talk about why. The English Proficiency Mandate A recent crash in Florida that killed 3 has brought this topic to the forefront of the highway safety discussion. Craig and I talk about some of the specifics and how this has the potential to have a significant impact in the not too distant future.

    29 min

  6. 08/20/2025

    #184. July 2025 Financials

    The financial challenges continue in July, but before we get into that I tell Craig about two stories from the road. One of them involves smelly onions. The other is about some spilt milk — buttermilk, to be exact. What To Expect From Episode 184 June was a pretty rough month and July was even worse. The summer months are always hard to get through. I still think the market is in the very early stage of a rebound. The biggest problems we had in July are really driven by internal factors, not external ones. Let's take a look at the numbers: Total miles ran– 107,335 Deadhead miles– 8,546 (8.0%) Total revenue- $235,064.03 All-in rate-per-mile- $2.19 Haulin Assets had a loss of $8,939.48. We just did not get enough miles, especially considering the bump in expenses we had in a few areas. Here are the P&L Items we are going to discuss in more detail. Revenue Damages Repairs and Maintenance Fuel

    25 min

  7. 08/06/2025

    #183. The State of the Freight Market

    In this episode of Haulin Assets, we’re giving a freight market update—and while the beginning might sound a little doom-and-gloom, don’t worry. There’s light at the end of the tunnel, and we share why things are finally starting to turn around. We walk through the current market forces, how we got here, and why I believe the 4th quarter of 2025 could be the best we’ve seen in quite a while. You can listen to the full episode here or on your favorite podcast app. What We Talk About In This Episode We start off with a quick story about a rental truck and a call I had with a judge in Oregon who, until now, had never let anyone off the hook for an OR citation. After I explained how Oregon’s system works—and how it differs from other states—she had a change of heart. It was a good reminder of how misunderstood the trucking world can be from the outside. Then we dig into the big topic: how the freight market has evolved over the past five years, with a focus on: A quick refresher on supply and demand, complete with a graph analogy: Y-axis = freight rates X-axis = number of trucks and volume of freight Where the lines cross is market equilibrium—where supply meets demand What happened during and after COVID: Massive consumer spending on goods instead of travel Skyrocketing freight volume and rates A wave of new entrants into the trucking industry How it all began to change around March 2022: Too many trucks on the road Freight rates dropping consistently for nearly two years Signs of stabilization in 2024–25: Truck count slowly decreasing Demand holding steady Recent holidays (DOT Blitz, Memorial Day, July 4th) showed stronger rate spikes than we’ve seen in years The Bottom Line For the first time in a long while, we’re back near equilibrium. There’s very little excess capacity in the market right now, and when capacity dips—even a little—rates jump. That’s a good sign. I think we’re heading into a much stronger Q4 than we’ve had in recent years. If you’ve been hanging on, it might finally start paying off.

    34 min

  8. 07/23/2025

    #182. June 2025 Financials

    June had some short-term challenges, but also some indicators that the future might be a little brighter. Before we dive into the numbers, I share an experience one of our drivers had that caused an unloading delay. It was a new one that had never happened to us before. We also talk a little about the challenges we faced over the 4th of July weekend. It was a pretty tough weekend. What To Expect From Episode 182 June was another pretty rough month for us. The good news is that is that the biggest contributing factor was not the market, but some short-term issues that we were able to work through. Let's take a look at the numbers: Total miles ran– 94,128 Deadhead miles– 7,658 (8.1%) Total revenue- $219,217.73 All-in rate-per-mile- $2.33 Haulin Assets had a profit of $152.17. Our saving grace this month was a better rate per mile than we have seen in a long time. Even though it was profitable, it was a negative cashflow month so we need to keep fighting to see a significant improvement to that number. Here are the Profit & Loss items we discuss in more detail: Revenue Fuel Repairs and maintenance

    28 min
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About

Chris is going from behind the desk to behind the wheel and starting his own trucking company.

Information

  • Creator
    Motor Carrier HQ
  • Years Active
    2019 - 2026
  • Episodes
    192
  • Rating
    Clean
  • Copyright
    © Copyright 2019 All rights reserved.
  • Show Website
    Haulin Assets

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