Elevate Medical Affairs Podcast Channel

Medical Affairs Professional Society
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Elevate Medical Affairs Podcast Channel

Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.

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  1. EPISODE 1

    Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

    In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience's educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination. Join us as we explore how to develop effective communications by leveraging various sources of audience understanding, and how to translate information into actionable insights. Discuss what the gold standard for insights could look like and highli...

    21 min

  2. EPISODE 2

    Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

    In our last podcast episode of this series, we talked with Matt Lewis. We discussed generative AI, what it is and how it may change and evolve the medical communications environment. Today, we dive into a really important area that can significantly influence your GenAI results - Prompt Engineering and other areas.

    29 min

  3. EPISODE 3

    How Machine Learning Can Be Used to Understand Audiences

    Many of us think about machine learning and AI as a way for an audience to get information: We ask ChatGPT a question and it provides the answer. Here we explore machine learning as a way to get information about an audience — both audience segments/personas and individuals within these groups. We also discuss the limitations and data privacy concerns that distinguish what we "could" know from what we "should" discover. And it turns out machine learning is not just a tool for mining he extern...

    24 min

  4. EPISODE 4

    Emerging trends in Continuing Medical Education (CME)

    Continuing Medical Education (CME) is transitioning from in-person, day-long seminars to bite-sized, virtual, learn-at-your-own pace courses. Here we talk with experts from Wiley and the world of consulting about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.

    23 min

  5. EPISODE 5

    A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

    We know the expectations of our job and we likely know the purpose of our organization. But what is the purpose of your role? What is the golden thread that guides your work? Does it connect to your personal purpose, your organization's purpose or both? Here we speak with Jill Donahue, author of the recently published (free!) book, "A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders" about the individual and organizational benefits of discovering your purpose as an employee in the...

    17 min

  6. EPISODE 6

    Modernizing Scientific Storytelling for Deeper Field Medical Engagement

    Modern scientific storytelling is about more than data dissemination — it's about creating meaning for the audience, and as such (as any good bard on the stool of a Medieval tavern knows) it requires truly understanding the audience's motivations and needs. However, scientific storytelling goes further. Our goals are not fiction nor purely entertainment — it's helping HCPs and KOLs make patients lives better. Here we talk about this approach with Murali Gopal, Vice President and Head of Medic...

    23 min

  7. EPISODE 7

    Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

    As Medical Affairs professionals, many of us have moved from first careers in academia or healthcare. What did your colleagues say when you told them you were transitioning to pharma? Did they say you were going to the "dark side"? In this episode, we speak with Robert Atkinson, President of the Information Technology and Innovation Foundation and author of the recently published book, Technology Fears and Scapegoats: 40 Myths About Privacy, Jobs, AI, and Today’s Innovation Economy. And we ex...

    14 min

  8. EPISODE 8

    Why NOW is the Time to Measure Medical Impact

    When Medical Affairs was a support function, it was enough to count the actions we performed to aid the missions of our collaborators in Commercial and R&D. Now that Medical is a strategic partner alongside these other functions, we must measure and message our OWN mission. But how can we draw a line of causality or at least contribution from actions to impact? Here we speak with Diana Morgenstern, MD, Fellow of the American College of Physicians, member of the MAPS EvGen Domain Team, and...

    24 min
See All Season 2K (21)

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Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.

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