Search Off the Record

Google
  • 4.2 (137)
  • TECHNOLOGY

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

  1. 1D AGO

    SOTR099_transcript.pdf

    Search Off the Record

  2. 1D AGO

    Optimizing login-page content for Google Search

    Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website's visibility and user experience while maintaining data security in Google Search. Resources:  Episode transcript →https://goo.gle/sotr099-transcript  Chapters:  0:00 - Intro  0:09 - Navigating SEO for login and paywalled content 2:01 - How Google indexes restricted content 10:51 - Strategies for controlling content visibility 20:54 - Testing and optimizing your site for Search Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller  Products Mentioned: Search Console

    26 min

  3. AUG 21

    SOTR098_transcript.pdf

    Search Off the Record

  4. AUG 21

    Lazy loading demystified

    Optimize your website's performance with lazy loading techniques. In this episode, John Mueller  and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you're using native lazy loading or custom JavaScript libraries, this episode provides insights for developers on how to enhance website speed and user experience. Resources:  Episode transcript → https://goo.gle/sotr098-transcript  Chapters:  0:00 - Introduction  0:43 - What is lazy loading?  1:57 - HTTP chunking  3:13 - Primary drivers behind lazy loading  6:19 - Why not default lazy load all images?  8:29 - Lazy loading and SEO  8:39 - Impact to Core Web Vitals  9:17 - Largest contentful paint  9:58 - Affecting indexing and ranking  11:30 - Custom libraries for lazy loading 14:17 - How to recognize a problem 15:25 - Practical point of view  16:52 - Infinite scroll vs. lazy loading  19:31 - Lazy loading videos  20:51 - Small images and decorative images  23:16 - Where to chat about lazy loading images  23:55 - Outro  Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Muelle, Martin Splitt Products Mentioned: Search Console

    25 min

  5. AUG 7

    SOTR097_Transcript.pdf

    Search Off the Record

  6. AUG 7

    SEO for photographers: websites, social media, and Google Search

    In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you're a professional photographer or a hobbyist, this podcast offers valuable insights into how Search Engine Optimization can help you showcase your work and connect with your audience. Find out how to make your images more findable, understand your website's performance, and navigate the ever-changing landscape of digital marketing for photographers. Martin shares his experience building his own photography website and the challenges he faced with SEO for his personal website.  Resources:  Episode transcript → https://goo.gle/sotr097-transcript  Chapters:  0:00 - Intro 0:37 - The Expert?! 3:10 - Why do photographers need websites? 5:39 - Stock Photography and SEO 14:53-  Branding and Search 18:21 - Setting up Search Console 21:12 - Web pages and Social Media for your photos. 23:27 - Image Landing Pages 24:52 - Image Optimization 28:38 - Photography and Generative AI Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller Products Mentioned: Search Console

    31 min

  7. JUL 24

    SOTR096_Transcript.pdf

    Search Off the Record

  8. JUL 24

    How does CSS affect SEO?

    Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances - rather than hinders - your website's search performance. Resources:  Episode transcript → https://goo.gle/sotr096-transcript  Chapters: 0:00 - Introduction 0:56 - What is CSS? 1:37 - CSS file crawlability 3:52 - CSS flexibility and power 4:55 - Website and CSS growth 5:43 - CSS file size 9:15 - CSS class names and SEO 10:51 - Important CSS concepts 11:27 - CSS specificity 14:24 - Pseudo classes and pseudo elements 20:56 - Stop using before and after 22:47 - Viewport height 27:11 - Hiding things and background colours 28:05 - CSS images 35:55 - CSS for SEO 37:16 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller Products Mentioned: Search Console

    38 min
See All (100)

4.2
out of 5
137 Ratings

About

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

Information

  • Creator
    Google
  • Years Active
    2020 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    2024 © Google Search Central
  • Show Website
    Search Off the Record

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