The Graham Cochrane Show Graham Cochrane

What's the secret to writing a book that requires little to no marketing to sell hundreds of thousands of copies and put millions of dollars in your pocket? That's what we're talking about today. Today's book on the 52 Book Challenge is Write Useful Books, A Modern Approach to Designing and Refining Recommendable Non -Fiction by Rob Fitzpatrick. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=jNxCzvLdNZ6n-5KC

Last year I made $30,000 selling a product that didn't exist. And then a few months later I made an additional $100,000 in a period of five days selling the actual product once it came out. Today I wanna unpack how to do just that - to sell your online course before you create it and why, more importantly, would you wanna do such a thing?

I've been sent to give you an urgent message. Please stop paying attention to what your competition is doing. Literally, you need to ignore your competitors because your business's success depends on it.

When I see a book that says "world -class entrepreneurs can achieve more by doing less" as a subtitle, you know I'm all in. Book 15 of the 52 book challenge this year is 10X is Easier Than 2X by Dan Sullivan from Strategic Coach and Dr. Benjamin Hardy. 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=o9B2lq1Ve9yDYDZ3

Starting a business is one thing. Scaling it to seven figures of income a year and beyond is an entirely different thing. The world will tell you to push harder, just do more of what you're doing, but eventually you'll tap out. So there's got to be something different to reach those numbers. And the reality is it's not just actions, it starts with different mindsets. And so in today's episode, what I wanna do is unpack seven mindsets that I've curated over the last 14 years. Seven mindset shifts that are important for you to make in order to get over that hump, whether seven figures is the goal or multi -six or eight figures, whatever it is, these are seven growth mindsets that I've stumbled across, fought for, and have slowly figured out.

Check out our new Family Goals Podcast https://www.familygoalspodcast.com/

This week, to celebrate the launch, we are giving one lucky winner $2,000 toward a family vacation! To be entered to win, simply help us spread the word about the podcast by completing the following steps:

- Subscribe to the show on your preferred platform (Apple, Spotify or YouTube).

- Rate the show and leave a review on Apple Podcasts.

- Share an episode on social with a link to the show.

- Send us an email to familygoalspodcast@gmail.com with screen grabs showing that you completed all 3 entry criteria.

All three entry criteria must be completed to qualify. We will randomly draw and announce a $2,000 winner this Friday April 12th!

How you start your day matters because it's the only part of your day that you actually have control over. Think about that. It's the only part of your day you have control over. So why not take control of how you start your mornings? And that's the premise of The Miracle Morning by Hal Elrod. The not so obvious secret guaranteed to transform your life before 8 a .m. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=Sz3CWCqYZp15DOT_