How to Build a Communication System That Scales - EP 131

Communication is one of the most important factors in scaling your business. And I’m not just talking about internal communication within your team—I’m talking about clear, concise, and consistent communication with your clients. Your clients are busy people, juggling countless responsibilities, so wordy emails or cluttered messaging won’t cut it. That’s why having a reliable messaging platform is a game changer. For my business, we use a system we built with DEF CON 1 Marketing. It’s a powerful CRM that lets us text, email, and call clients seamlessly, ensuring no message falls through the cracks. Trust me, using your personal cell phone or Facebook Messenger for client communication is a recipe for disaster.

With a robust CRM like DEF CON 1, we’ve automated follow-ups with built-in email sequences, text messages, and even voicemail drops—designed to keep clients engaged for an entire year. These reminders aren’t just for leads; they’re essential for existing clients too. Appointment reminders are key to ensuring clients show up. Our system sends booking confirmations and reminders at 48 hours, 24 hours, and the day of the appointment. While it might sound like overkill, the truth is, most clients appreciate the consistency and reliability. If one out of ten people complain about too many reminders, that’s fine—they’re probably not the kind of client we want anyway.

At the end of the day, having a systemized approach to client communication and follow-ups will elevate your business to the next level. Whether you’re using DEF CON 1 or another CRM, what matters is that you have a system in place and stick to it. Write standard operating procedures for how often to follow up, call, and remind your clients—it makes a huge difference. Thank you for tuning into the Spinoso Podcast! If you found this episode valuable, I’d love your support—like, share, and subscribe, and spread the word. I don’t run ads for the show, so your feedback and engagement mean everything to me. Message me with your thoughts or questions, and I’ll be sure to cover them in future episodes. Thank you for listening!

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:15) - Effective Patient Communication and Engagement Strategies

(3:04) - Utilizing DEF CON one Marketing for Client Communication

(5:44) - Final Thoughts

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