575 episodes

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.

How to Succeed Podcast Sandler

    • Business
    • 4.7 • 130 Ratings

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.

    How to Succeed at Recession-Proofing Your Culture

    How to Succeed at Recession-Proofing Your Culture

    Steve Montague, Sandler coach from Kansas City, returns to talk about recession-proofing your team and culture. The biggest thing that great leaders do during tough times maintains a positive attitude and focus on growth. They also practice radical transparency with their team and invest in their people, even when resources are tight. In this video, we will discuss how businesses can cut costs without harming their growth
    Timestamp
    0:02:06 Leadership in Difficult Times
    0:03:37 The Impact of a Leader's Mindset on Business Success
    0:08:16 The Benefits of Marketing and Sales Investments 
    0:09:47 The Importance of Focusing on Profitable Deals in a Downtime
    0:11:27 Recession-Proofing Your Business and Company Culture
    0:16:54 The Success Principles 
     
    Memorable Quotes
    “Sometimes dropping a bad client can be the best thing for you to free up time and resources or to move on to more profitable deals, especially in prospecting”
    =========================================
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    Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023  
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    • 21 min
    Thank You Prospects

    Thank You Prospects

    An Essay from our founder, David H. Sandler:
    Thank You, Prospects
    FOR every turndown, which made me stronger even though at the time I thought it was the end of my career.
    FOR every backout which left me disappointed and discouraged…and a special apology for all the 4-letter words that went through my mind at the time.
    FOR not showing up for a Monday morning appointment that had been confirmed, and one which I was worried about all weekend…you taught me how to relax and enjoy my family…seven days a week.
    FOR every “I want to think it over”… until I became angry enough to learn how to deal with a stall which had no substance except in my own mind.
    FOR every other stall and objection I have never been able to find in any sales training manual…which made me a better salesperson by forcing me to use my creativity in order to find a response.
    FOR teaching me that money is a conceptual thing and not a technical thing, and that you only had as much money as I was strong enough to ask for…even though it had no relationship to what you really would have spent for what I was selling.
    FOR every ignored voicemail, text, DM, and email…which taught me how to bring value and earn your attention.
    FOR every conversation I had with my family where I had to defend the business of selling which eventually even convinced me that selling was a worthwhile, legitimate profession…in spite of what you were telling me and anyone who would listen.
     
    …AND a final thank you, for putting up with my ineptness, my fears, my worries, my self-doubt, my introversion, and all the other self-limitations I placed upon myself, which only by practicing on you, could I have learned to overcome to become the professional I am today.
    SUBSCRIBE: https://podfollow.com/howtosucceed
    Don't forget to subscribe and leave us a comment!
    Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023

    • 2 min
    How to Succeed at Sandler-izing Your Sales Tech Stack

    How to Succeed at Sandler-izing Your Sales Tech Stack

    Learn how to optimize your Sandler sales process by leveraging technology with Sandler author and sales tech futurist, Jody Williamson.
    SUBSCRIBE: https://podfollow.com/howtosucceed
    Don't forget to subscribe and leave us a comment!
    Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 

    • 30 min
    How to Succeed at Starting Interesting Sales Conversations

    How to Succeed at Starting Interesting Sales Conversations

    Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations  
    Kyle Jepson and Mike Montague, instructors in this new course, talk about why salespeople fail to connect in prospecting calls and how you can bring more relevance and credibility to your sales conversations.

    You only get one chance to make a first impression with your buyer. This critical moment can capture their interest, establish equal business stature in the relationship, and set the stage for a mutually-beneficial sales process. Or, it can kill your sale before it ever has a chance to develop.
    In fact, 60% of people find generic sales pitches irritating. Most salespeople are overly enthusiastic and use resume-style hyperbole when trying to get a buyer’s attention. However, Sandler has discovered what savvy salespeople already know. To be successful, you must make the conversation about the buyer’s needs, not your credentials, and differentiate yourself from competitors.
    In this lesson, you’ll learn how to properly introduce yourself and your company in a way that drives engaging sales conversations. Learn Sandler’s four steps to a powerful, buyer-focused, 30-second value proposition and craft yours alongside our experts. This lesson is designed for salespeople and their leaders who are struggling to fill the top of the funnel and close enough business from their inbound leads.
    Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations  

    • 31 min
    How to Succeed at Understanding the Buyers Journey

    How to Succeed at Understanding the Buyers Journey

    How to close more deals by understanding the buyer's journey with Sandler trainer and author, David Davies!
    Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle.
    SUBSCRIBE: https://podfollow.com/howtosucceed
    Don't forget to subscribe and leave us a comment!
    Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 

    • 31 min
    How to Succeed at Creating a Sales Compensation Plan

    How to Succeed at Creating a Sales Compensation Plan

    Hamish Knox, the award-winning Sandler trainer, talks about how to structure and implement effective sales compensation plans!
    SUBSCRIBE: https://podfollow.com/howtosucceed
    Don't forget to subscribe and leave us a comment!
    Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 

    • 29 min

Customer Reviews

4.7 out of 5
130 Ratings

130 Ratings

Spfld Guy ,

Incredible!

I’d be lost without this!

Arlie K ,

A must-listen!

Great content, delivered in an easy to consume format - no matter the topic, I gain something from every episode! Super grateful for the amazing interviews and actionable takeaways.

JasonC0123 ,

Solid interviews, great guests

Love this podcast, they get strait to the point and share great things. Keep it up.

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