647 episodes

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.

How to Succeed Podcast Sandler

    • Business
    • 4.7 • 133 Ratings

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.

    Unwrap the Gift of Sales Success: A Sandler Holiday Special Event

    Unwrap the Gift of Sales Success: A Sandler Holiday Special Event

    This Week, discover the positive aspects of selling in the fourth quarter and gain practical tips for success. Uncover the "four gifts of sales success": prospecting, creating an ideal client wish list, achieving clarity and confidence in the sales process, and mastering effective negotiation techniques.
     
    Join Mike Montague and Lisa LS in a compelling discussion on the challenges and opportunities encountered by salespeople in the fourth quarter. In this episode, the hosts delve into the reasons behind salespeople's struggles during this period and offer invaluable insights to overcome common obstacles.
     
    Tune in to learn how to equip yourself with these invaluable gifts and position yourself for sales success not only in the current year but also in the future!



    Timestamp 
    1:29 - Discussion on the challenges salespeople face in the fourth quarter
    9:15 - Positive aspects of selling during the holiday season
    14:23 - Positive beliefs for sales success during the end of the year
    16:40 - Embracing continuous learning and building trust with customers
    17:36 - Confidence in oneself and the offering
    20:17 - The gift of prospecting and filling up the calendar
    22:50 - Creating a qualification list for ideal clients
    23:48 - Qualification criteria: pain, investment, and decision-making process
    26:43 - Importance of open and honest communication for building trust with clients
    27:15 - Gathering information about clients' personalities and tailoring communication styles
    29:13 - Utilizing previous connections and allies in organizations to build relationships
    31:20 - The complexity of decision-making processes in sales



    Key Highlights
     
    Challenges and opportunities faced by salespeople in the fourth quarter.
    The importance of continuous learning, especially in the fourth quarter, to prospect and fill the pipeline for the upcoming year.
    The significance of clarity and confidence in the sales process for both buyers and sellers. A well-outlined path builds trust and guides buyers through the process.
    Prospecting, creating a wish list for ideal clients, clarity and confidence in the sales process, and effective negotiation techniques are identified as the four gifts that can lead to sales success.



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    • 1 hr 1 min
    How to Succeed at Building a Revenue Funnel with Hannah Ajikawo

    How to Succeed at Building a Revenue Funnel with Hannah Ajikawo

    This week, we have an insightful conversation with Hannah Ajikawo as we explore the fundamental stages of awareness, consideration, decision, and post-purchase, shedding light on the complexities beyond the traditional "funnel" analogy. Hannah Emphasizing continuous value delivery and adaptation to changing buyer behaviors, Hannah provides valuable insights for maximizing revenue funnel effectiveness.
     
    Join us for an insightful episode as Hannah Agico delves into the intricacies of revenue funnels. In this episode, Hannah dispels common myths and misconceptions surrounding revenue funnels, emphasizing the importance of aligning marketing and sales processes for a seamless buyer journey. Gain practical tips for executing a revenue funnel, including focusing on sales fundamentals, leveraging data insights, and investing in training and enablement.
     
    Don't miss out on this episode packed with actionable strategies to enhance your revenue funnel mastery!
     
    Timestamp 
    0:13 - Introduction and Defining the Revenue Funnel
    2:40 - Critique of the Funnel Metaphor and Misconceptions 
    4:42 - Importance of Alignment and Behavior Change
    8:19 - Steps for Building a Revenue Funnel and Commonalities
    11:20 - Structuring the Revenue Funnel and Conclusion
    12:20 - Sales and Marketing Integration, Targeting, and Fundamentals
    22:34 - Final Insights and Metrics in the Revenue Funnel
     
    Key Highlights
     
    Integration of marketing and sales processes into a unified revenue funnel, reflecting the buyer's decision-making process.
    Misconception of separate funnels and handoffs between departments, highlighting how these hinder the buyer journey and create bottlenecks.
    Fundamental stages of awareness, consideration, decision, and post-purchase within the revenue funnel are underscored as essential components for success.
    The importance of continuously delivering value to customers and adapting to evolving buyer behaviors to ensure sustained success.
    Practical tips for executing a revenue funnel, including focusing on sales fundamentals, leveraging data insights, and investing in training and enablement to align with changing buyer behavior




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    Twitter: https://twitter.com/SandlerTraining
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      =========================================
     

    • 34 min
    How to Succeed at Making Differences Work with Dr. Eli Jones

    How to Succeed at Making Differences Work with Dr. Eli Jones

    • 31 min
    How to Succeed as a Marketing Millennial with Daniel Murray

    How to Succeed as a Marketing Millennial with Daniel Murray

    Join Mike Montague and Daniel Murray as they delve into the world of marketing millennials, discussing the attitude, behavior, and techniques needed to climb to the top and stay there. In this episode, Daniel reveals the common misconceptions about marketing, emphasizing the importance of authentic and consistent engagement with your audience. 
     
    Tune in for a deep dive into the mindset of a successful marketer and discover why creativity and human connection will be more vital than ever in the evolving landscape. 



    Timestamps:
     
    0:00:08 Marketing mindset and attitude with a focus on helping the audience.
    0:04:08 Marketing consistency and millennial mindset.
    0:11:31 Sales and marketing alignment, AI's role, and creativity's importance.
    0:18:26 Marketing channels and their effectiveness.
    0:22:14 Marketing, creativity, and success with Daniel Murray.



    Key highlights:
    Showing up consistently helps in building trust and staying top of mind for the audience.
    Authenticity builds a stronger connection with the audience and fosters trust.
    The level of content produced needs to be higher than before to break through the noise and grab the audience's attention.
    Adding a personal touch, being creative, and understanding the human aspect of marketing are essential for success.
    Building and maintaining an owned audience, such as through podcasts and newsletters, is powerful.
    Success is defined by continuous improvement and adaptability. 
    Facilitating interactions within a community, whether through events, webinars, or meetups, is a valuable aspect of marketing. 
    Video content is becoming increasingly important. 
    Competing against oneself and striving to be better each day is a powerful metric for success.



    =========================================
      SUBSCRIBE: https://podfollow.com/howtosucceed
    Don't forget to subscribe and leave us a comment!
      =========================================
      Follow Us: 
    Twitter: https://twitter.com/SandlerTraining
    Linkedin: https://www.linkedin.com/school/sandler-training/
    Instagram: https://www.instagram.com/sandlertraining/
    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr
      =========================================

    • 28 min
    How to Succeed Regardless of Outcome with Don Overcash

    How to Succeed Regardless of Outcome with Don Overcash

    In this week's episode with Don Overcash, a seasoned Sandler client and trainer, we delved into the art of succeeding regardless of the outcome. Join us for a powerful conversation on navigating success, understanding motives, and building trust. Join us as we unravel the episode and explore strategies for sustained success, driven by attitudes, beliefs, and behaviors. Don shares insights from his extensive experience in politics and sales, emphasizing the importance of trust and understanding motives in achieving long-term success.
     
    Tune in for a thought-provoking discussion on the essence of presence, the significance of trustworthiness, and how to navigate failures with resilience. Learn how embracing a "why" centered around valuing people can transform your approach and redefine your success.



    Timestamps:
     
    0:00:14 Success and outcomes in sales and politics.
    0:04:32 The importance of belief systems in sales success.
    0:07:41 Performance pressure and long-term vision.
    0:12:20 Trust in business and politics.
    0:19:42 Building trust and rapport in sales.
    0:25:14 Understanding and managing criticism in business.
    0:29:18 Personal growth and self-awareness in business.



    Key highlights:
    Many organizations tend to concentrate on historical results without understanding how to change or impact those results.
    Trust is a crucial element in achieving sustained success.
    Learning from mistakes, being open to feedback, and understanding the importance of self-improvement are essential aspects of achieving success.
    Success, in this context, is measured by the positive impact one can have on others.
    Recognizing the need to recover from dominant personality traits and adapting to be more effective in communication is a key takeaway.
    Adopting an "independently wealthy" mindset means not being desperate for approval or success.



    =========================================
      SUBSCRIBE: https://podfollow.com/howtosucceed
    Don't forget to subscribe and leave us a comment!
      =========================================
      Follow Us: 
    Twitter: https://twitter.com/SandlerTraining
    Linkedin: https://www.linkedin.com/school/sandler-training/
    Instagram: https://www.instagram.com/sandlertraining/
    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr
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    • 35 min
    How to Succeed with ChatGPT+ with Jordan Ledwein

    How to Succeed with ChatGPT+ with Jordan Ledwein

    Discover the current state of chat GPT, its recent updates, and the game-changing features it brings to the table.
     
    Join us on the latest How to Succeed podcast as we dive into the ever-evolving world of AI and sales with Jordan Ludwin, the AI sales guy and Sandler trainer. He shares insights on the dynamic landscape of chat GPT, its latest features, and the transformative impact it can have on your sales process. Jordan discusses the rapid advancements in chat GPT, including its transition to GPT-4, partnerships with Microsoft, Bing integration for web crawling, and the introduction of DALL-E for image generation. Discover how these innovations reshape the sales landscape, providing salespeople with tools for enhanced research, customer insights, and more efficient processes.
     
    Stay ahead in the world of AI-driven sales by tuning in to the full episode and unlocking the potential of chat GPT for a more productive and informed sales approach.




    Timestamps:
     
    0:12 The current state of chat GPT with updates and growth.
    2:05 AI enhancements for salespeople in 2023.
    7:07 Using AI to enhance sales processes.
    12:28 Using AI tools for sales meetings and follow-up.
    16:49 Using AI to improve sales conversations.
    21:31 AI in sales with Jordan Edwin Sandler.




    Key highlights:
     
    In the rapidly evolving landscape of AI and sales technology, staying informed and adapting to changes is crucial.
    Partnerships, such as Microsoft and open AI, leading to the integration of features like web crawling with Bing and image generation with DALL-E.
    AI as a supportive tool to enhance decision-making rather than replacing human involvement entirely.
    Salespeople's Ideal Attitude: The ideal attitude for salespeople in adopting AI is described as being a continuous learner.
    AI for industry research, analyzing buyer profiles, and streamlining meeting follow-ups through automated note-taking.
    Using AI to enhance weaknesses and supplement human skills.
    Custom instructions in chat GPT are highlighted, allowing users to provide context about themselves and their goals.
    AI can help in generating content quickly and efficiently.



    =========================================
      SUBSCRIBE: https://podfollow.com/howtosucceed
    Don't forget to subscribe and leave us a comment!
      =========================================
      Follow Us: 
    Twitter: https://twitter.com/SandlerTraining 
    Linkedin: https://www.linkedin.com/school/sandler-training/ 
    Instagram: https://www.instagram.com/sandlertraining/ 
    Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr
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    • 26 min

Customer Reviews

4.7 out of 5
133 Ratings

133 Ratings

XxXtAlKaHoLiCXxX ,

Mike!!!

What an engaging host. You can tell he has his heart and soul engaged in his position running this show. His radio experience is a gem for this podcast. Keep it up!!

Spfld Guy ,

Incredible!

I’d be lost without this!

JasonC0123 ,

Solid interviews, great guests

Love this podcast, they get strait to the point and share great things. Keep it up.

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