Howdy Partners Nearbound.com

Jessica Fuelis, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the challenges and misconceptions surrounding partner marketing, the importance of integrating partner data into marketing strategies, and the need for a proactive and strategic approach to partner marketing.Takeaways:Partner marketing often gets a bad reputation within marketing teams and organizations, but Nearbound ABM offers an opportunity to leve...

Ed Ceballos joins Will and Tom to discuss the evolving landscape of brand partnerships. They explore blending personal and professional lives, social media's influence, and leveraging networks to build trust. Ceballos highlights understanding consumer motivations, personalized strategies, the role of referral programs, and embedding partnerships into go-to-market plans.Takeaways:The blending of personal and professional lives has changed the context in which brands operate, and it is importan...

Maurits Pieper shares his experience in building a successful partner program at Dixie. He discusses the importance of buy-in from different departments and the impact of incentivizing reps to work with partners. Moritz also emphasizes the need to track partner influence and not just source revenue. He advises partner professionals to be selective in the content they consume and to be proud of the program they've built. TakeawaysObtaining buy-in from different departments is crucial for the s...

Natasha Walstra discusses the connection between Nearbound and personal branding. She shares her experience starting her own business and helping leaders and sales professionals leverage personal branding to drive sales. Natasha highlights the challenges of personal branding, particularly the mindset shift required to put oneself out there. She also explains the ROI of personal branding and offers practical advice for taking action and starting small.TakeawaysPersonal branding is a powerful t...

Will and Tom interview Pedro Mattos from selfpublishing.com about the power of partnerships in solving business problems. Pedro shares his hot take on why not using partners to solve top business problems is comical. He discusses the barriers and disconnect that business owners often have when it comes to partnerships. Pedro then shares his own success story of generating millions of dollars in revenue through partnerships. He emphasizes the importance of focusing on solving customer problems...

Tom and Will are joined by Pat Ferdig to discuss fractional partner management and its connection to nearbound execution. Pat shares his extensive partnership experience and explains why more companies are considering fractional partner management. He highlights the challenges organizations face when managing partnerships and the importance of focus. Pat also discusses the nearbound methodology and how it can drive new business opportunities. He emphasizes the need for internal alignment and ...