Empowered Patient Podcast Karen Jagoda

William Hind, agency principal at Alpharmaxim, highlights that traditional methods of educating patients and physicians may not effectively drive behavior change. Applying behavioral science in healthcare communications is a way to understand the barriers to adopting new medicines and therapies and patient and provider reluctance to change. Behavioral science will become increasingly helpful for the pharmaceutical and medical tech industries to ensure that novel therapies, wearable devices, and at-home diagnostic equipment are successfully marketed to the right patients at the right time with accurate information.
William explains, "At present, there's a great deal of needed emphasis on educating people about diseases and any therapies that come forward. However, it may not be a lack of information inhibiting prescribing clinicians or patients from adopting a new medicine. It may be that it's an old habit of physicians, or it may be that the patients have accepted a regimen that they are reluctant to move away from. So it's about the need to try and discover all of the different aspects of what might be acting as a barrier in making sure that new medicines are adopted as quickly as possible."
"When it comes to behavioral change, I don’t think people realize quite what a science it is. You know, it's firmly rooted in psychology and sociology. There is clear evidence supporting its use. We use the COM-B model, a well-reputed approach to defining barriers. This is interesting because pharmaceuticals, in particular, and patient communications are all heavily dependent on the data and evidence, yet the way they communicate is usually governed by habit. We're trying to encourage people to look at what's needed to shift behaviors instead of just relying on habitual communication."
"There is a wealth of examples where behavior science is being used very successfully in consumer advertising and in the kinds of scenarios you mentioned. There's a lot of work in that area, but even there, real behavioral science is still on the fringes. It's not routinely adopted. So what we need to do is make sure that it is better understood. In pharmaceuticals, it isn't as adopted anywhere near as much as it should be or could be, especially given what's at stake."
#Alpharmaxim #BehavioralScience #PharmaMarketing #Medtech
alpharmaxim.com
Listen to the podcast here

William Hind, agency principal at Alpharmaxim, highlights that traditional methods of educating patients and physicians may not effectively drive behavior change. Applying behavioral science in healthcare communications is a way to understand the barriers to adopting new medicines and therapies and patient and provider reluctance to change. Behavioral science will become increasingly helpful for the pharmaceutical and medical tech industries to ensure that novel therapies, wearable devices, and at-home diagnostic equipment are successfully marketed to the right patients at the right time with accurate information.
William explains, "At present, there's a great deal of needed emphasis on educating people about diseases and any therapies that come forward. However, it may not be a lack of information inhibiting prescribing clinicians or patients from adopting a new medicine. It may be that it's an old habit of physicians, or it may be that the patients have accepted a regimen that they are reluctant to move away from. So it's about the need to try and discover all of the different aspects of what might be acting as a barrier in making sure that new medicines are adopted as quickly as possible."
"When it comes to behavioral change, I don’t think people realize quite what a science it is. You know, it's firmly rooted in psychology and sociology. There is clear evidence supporting its use. We use the COM-B model, a well-reputed approach to defining barriers. This is interesting because pharmaceuticals, in particular, and patient communications are all heavily dependent on the data and evidence, yet the way they communicate is usually governed by habit. We're trying to encourage people to look at what's needed to shift behaviors instead of just relying on habitual communication."
"There is a wealth of examples where behavior science is being used very successfully in consumer advertising and in the kinds of scenarios you mentioned. There's a lot of work in that area, but even there, real behavioral science is still on the fringes. It's not routinely adopted. So what we need to do is make sure that it is better understood. In pharmaceuticals, it isn't as adopted anywhere near as much as it should be or could be, especially given what's at stake."
#Alpharmaxim #BehavioralScience #PharmaMarketing #Medtech
alpharmaxim.com
Download the transcript here

Dr. Avantika Waring, the Chief Medical Officer at 9amHealth, provides end-to-end individualized cardiometabolic care to people with diabetes, pre-diabetes, high blood pressure, high cholesterol, and obesity. Their focus on metabolic health includes diagnostics, medications, nutrition services, coaching, and lifestyle support in a fun, engaging and non-judgemental manner. This comprehensive virtual healthcare model extends the opportunity for patients to get the support they need to manage these chronic conditions better.  
Avantika explains, "The mission behind our companies is to make high-quality, effective, and, importantly, kind care available to as many people as possible. We know that there are amazing clinicians out there, and there are patients who are super fortunate to be connected with them. But that's not everyone. There are a lot of barriers to getting access to that care, and we want to make sure that people can get access to the care that they need and that the experience is, might I say, as fun as possible for both the clinician and the patient."
"We want things to be simple for patients, and we know that most people who have a cardiometabolic condition are likely to have more than one. Sometimes, two or three. So, our goal is to make the experience as simple and streamlined as possible for the members. So if they're coming to us with a glucose issue and need labs and medication for that, but they also need coaching on their diet for heart health and cholesterol, we want to offer them all that in one experience."
#9amHealth #Diversity #Healthcare #HealthEquity #AsynchronousCare #CardiometabolicCare #MetabolicHealth #MedicationCosts2024 #DigitalHealth #EmployeeBenefits
join9am.com
Listen to the podcast here

 

Dr. Avantika Waring, the Chief Medical Officer at 9amHealth, provides end-to-end individualized cardiometabolic care to people with diabetes, pre-diabetes, high blood pressure, high cholesterol, and obesity. Their focus on metabolic health includes diagnostics, medications, nutrition services, coaching, and lifestyle support in a fun, engaging and non-judgemental manner. This comprehensive virtual healthcare model extends the opportunity for patients to get the support they need to manage these chronic conditions better.  
Avantika explains, "The mission behind our companies is to make high-quality, effective, and, importantly, kind care available to as many people as possible. We know that there are amazing clinicians out there, and there are patients who are super fortunate to be connected with them. But that's not everyone. There are a lot of barriers to getting access to that care, and we want to make sure that people can get access to the care that they need and that the experience is, might I say, as fun as possible for both the clinician and the patient."
"We want things to be simple for patients, and we know that most people who have a cardiometabolic condition are likely to have more than one. Sometimes, two or three. So, our goal is to make the experience as simple and streamlined as possible for the members. So if they're coming to us with a glucose issue and need labs and medication for that, but they also need coaching on their diet for heart health and cholesterol, we want to offer them all that in one experience."
#9amHealth #Diversity #Healthcare #HealthEquity #AsynchronousCare #CardiometabolicCare #MetabolicHealth #MedicationCosts2024 #EmployeeBenefits #DigitalHealth
join9am.com
Download the transcript here

 

Dr. John Simon, CEO and Founder of SimonMed Imaging makes various medical imaging technologies available, including X-rays, ultrasound, MRI, and PET/CT scans, which have traditionally been used for diagnosis and tracking changes. With the SimonONE whole-body MRI scan, SimonMed offers an affordable preventative screening approach that, with the assistance of AI and advancements in imaging technology, looks for abnormalities and detects subtle changes. Ideally, MRI scans will become more routine in annual exams to catch treatable conditions sooner.
John elaborates, "About 20, 25 years ago, diagnostic imaging went from a very limited specialty within the hospital setting to an often-used technology. This great technology is used in the outpatient setting. So, I founded my first outpatient radiology office over 20 years ago, and it included some of the most advanced equipment you could obtain at that time, including cardiac CT and MRI scanners, which were incredibly fast for that time. What that technology enabled us to do was to do outpatient imaging studies very quickly, less expensively, and very accurately."
"A whole-body MRI involves a series of MRI sequences, more than one, looking at the body. Typically, we look at the head, neck, chest, abdomen, and pelvis. We do specialized sequences within those areas looking for aneurysms, looking for vascular changes in the body, looking at the health of the brain for not only excluding particularly cancers in the brain, for example, but also looking for early signs of Alzheimer's disease. In the neck, we look for cancers as well as other abnormalities."
"In the chest, abdomen, and pelvis, we not only look for vascular abnormalities but also for early signs of cancer and other abnormalities, including metabolic abnormalities within the liver. There is something called fatty liver disease, which is common in the US. So, the process involves a noninvasive MRI study with multiple different sequences looking at different areas within the body, and we put them all together in one visit." 
#SimonMedImaging #MRI #WholeBodyScan #Diagnostics #AI #MedicalImaging #PreventativeMedicine
SimonMed.com
Listen to the podcast here

Dr. John Simon, CEO and Founder of SimonMed Imaging makes various medical imaging technologies available, including X-rays, ultrasound, MRI, and PET/CT scans, which have traditionally been used for diagnosis and tracking changes. With the SimonONE whole-body MRI scan, SimonMed offers an affordable preventative screening approach that, with the assistance of AI and advancements in imaging technology, looks for abnormalities and detects subtle changes. Ideally, MRI scans will become more routine in annual exams to catch treatable conditions sooner.
John elaborates, "About 20, 25 years ago, diagnostic imaging went from a very limited specialty within the hospital setting to an often-used technology. This great technology is used in the outpatient setting. So, I founded my first outpatient radiology office over 20 years ago, and it included some of the most advanced equipment you could obtain at that time, including cardiac CT and MRI scanners, which were incredibly fast for that time. What that technology enabled us to do was to do outpatient imaging studies very quickly, less expensively, and very accurately."
"A whole-body MRI involves a series of MRI sequences, more than one, looking at the body. Typically, we look at the head, neck, chest, abdomen, and pelvis. We do specialized sequences within those areas looking for aneurysms, looking for vascular changes in the body, looking at the health of the brain for not only excluding particularly cancers in the brain, for example, but also looking for early signs of Alzheimer's disease. In the neck, we look for cancers as well as other abnormalities."
"In the chest, abdomen, and pelvis, we not only look for vascular abnormalities but also for early signs of cancer and other abnormalities, including metabolic abnormalities within the liver. There is something called fatty liver disease, which is common in the US. So, the process involves a noninvasive MRI study with multiple different sequences looking at different areas within the body, and we put them all together in one visit." 
#SimonMedImaging #MRI #WholeBodyScan #Diagnostics #AI #MedicalImaging #PreventativeMedicine
SimonMed.com
Download the transcript here