192 episodes

Accelerate Your Shopify Powered Brand Faster With Less Risk.
The mission of eCommerce Fastlane is to inspire and educate Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights.
Currently in its 4th season and hosted by industry veteran Steve Hutt, a Shopify Expert, Startup Founder, and Senior Merchant Success Manager at Shopify Plus.
In each episode, Steve and his expert guest discuss the latest cutting-edge marketing strategies, evergreen tactics, share a roadmap to improve efficiencies, profitably grow revenue, and how to build lifetime customer loyalty.
All it would take is a new idea, strategy, or Shopify app, to be the next thing you need to build a sustainable and successful business powered by Shopify.
Welcome! CLICK SUBSCRIBE and let's get started!

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eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs Steve Hutt

    • Business
    • 4.9 • 79 Ratings

Accelerate Your Shopify Powered Brand Faster With Less Risk.
The mission of eCommerce Fastlane is to inspire and educate Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights.
Currently in its 4th season and hosted by industry veteran Steve Hutt, a Shopify Expert, Startup Founder, and Senior Merchant Success Manager at Shopify Plus.
In each episode, Steve and his expert guest discuss the latest cutting-edge marketing strategies, evergreen tactics, share a roadmap to improve efficiencies, profitably grow revenue, and how to build lifetime customer loyalty.
All it would take is a new idea, strategy, or Shopify app, to be the next thing you need to build a sustainable and successful business powered by Shopify.
Welcome! CLICK SUBSCRIBE and let's get started!

See acast.com/privacy for privacy and opt-out information.

    Create Happy Shoppers By Delivering Exceptional Customer Service Across All Digital Channels

    Create Happy Shoppers By Delivering Exceptional Customer Service Across All Digital Channels

    In today’s episode, my guest is Vikas Bhambri the SVP, Sales & Customer Experience from Kustomer. They are a top-rated Customer Relationship Management (CRM) platform that helps Shopify brands to deliver modern omnichannel customer service that creates customers for life. 
    Kustomer is a Shopify Plus Certified App Partner and powers many notable brands in the Shopify ecosystem like Thirdlove, Bulletproof Coffee, Untuckit, Outdoor Voices, and more.
    This is a timely conversation with the holiday shopping season just around the corner.
    WHAT YOU WILL LEARN TODAY
    The new expectations of personalized customer support.
    Why ticketing systems are outdated for the modern consumer.
    Advancements in Kustomer's AI interpret a customer's intent to resolve or route requests faster.
    Why consumers are contacting customer service throughout the buyer journey: before, during and after the transaction.
    LINKS AND RESOURCES MENTIONED
    Kustomer
    Kustomer Shopify App
    Kustomer Now. What’s NOW and What’s NEXT in CX - November 10, 2021 [Virtual Event]
    ThirdLove Case Study
    Bulletproof Case Study
    This episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.

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    • 55 min
    Harness The Transaction Moment And Crush Your Performance Marketing Goals

    Harness The Transaction Moment And Crush Your Performance Marketing Goals

    In today’s episode, my guest is Justin Viles the co-founder of Rokt Commerce. Their platform empowers Shopify brands to optimize each transaction through seamless integration on the transaction page. They have incredible technology that enables the dynamic management of post-purchase offers, both internally and through their huge network of partners. This is instant, incremental revenue for your Shopify store through supporting non-competitive but complementary offers.
    WHAT YOU WILL LEARN TODAY
    How to leverage the "transaction moment" on your Shopify store to drive more revenue and profit.
    How to forge deeper relationships with your customers and generate new revenue opportunities.
    How to counteract the rising acquisition costs on Facebook and Google.
    LINKS AND RESOURCES MENTIONED
    Rokt
    Rokt Case Studies
    Rokt Shopify App
    Pop Chart
    This episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.

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    • 40 min
    Win More Holiday 2021 Customers By Leveraging Your Shopify 1st Party Data

    Win More Holiday 2021 Customers By Leveraging Your Shopify 1st Party Data

    In today’s episode, my guest is John Chao the Co-Founder of Tresl, the developer of Segments. They are a Shopify app that helps store owners and marketing team scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.
    It’s all presented and actionable in an easy-to-understand visual manner. I’m excited to learn more about how Segments is the goto superpower of many Shopify brands and how to leverage it to have an extremely successful holiday season.
    WHAT YOU WILL LEARN TODAY
    How to segment your customers to improve conversions and repeat revenue.
    Why BFCM 2021 is extremely important for Shopify brands to get right.
    How to make key data points accessible and actionable.
    The tactics on how to make the iOS 14.5 and looming iOS 15 updates into your brand's superpower.
    LINKS AND RESOURCES MENTIONED
    Segments by Tresl
    Segments Shopify App
    Segments 30-Day Free Trial - Thank John
    This episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.

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    • 43 min
    Tactical Email Marketing Tips From A $75M Ecommerce Email Marketer

    Tactical Email Marketing Tips From A $75M Ecommerce Email Marketer

    In today’s episode, my guest is Chase Dimond, a Partner at Structured Agency. They are a top ecommerce marketing agency that has helped over 150 of the fastest growing e-commerce and DTC brands acquire and convert more customers.
    He has been responsible for over $75M in email attributed revenue over the past few years. He gets it and shares it ALL today on the podcast.
    WHAT YOU WILL LEARN TODAY
    The three common email problems most Shopify brands have and how to fix them.
    How to select a marketing automation platform.
    Proven email flows and campaigns for a successful Q4.
    LINKS AND RESOURCES MENTIONED
    ChaseDimond.com
    Email Marketing Course – $100 off with “fastlane” coupon code – Thanks Chase!
    Structured Agency
    Boundless Labs
    This episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.

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    • 51 min
    Redefine Returns And Win Customers For Life With Memorable Exchange Experiences

    Redefine Returns And Win Customers For Life With Memorable Exchange Experiences

    In today’s episode, my guest is Jonathan Poma the Founder & CEO of Loop Returns.
    Loop is the returns and exchanges platform purpose-built for Shopify brands that drives customer lifetime value and reduces refunds. Merchants that use Loop make more money because they assist customers to make an exchange vs a refund. Notable Shopify brands including Allbirds, Brooklinen, and Chubbies Shorts choose Loop Returns to deliver a great returns experience to their customers.
    WHAT YOU WILL LEARN TODAY
    Why the post-purchase experience is a crucial part of the commerce stack.
    How to drive up customer lifetime value through exchanges.
    Why exchanges continue the customer relationship and lead to higher LTV.
    LINKS AND RESOURCES MENTIONED
    Loop Returns
    Loop Customer Success Stories
    This episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.

    See acast.com/privacy for privacy and opt-out information.

    • 45 min
    Grow Revenue And Scale Customer Relationships With Done-For-You SMS Marketing

    Grow Revenue And Scale Customer Relationships With Done-For-You SMS Marketing

    In today’s episode, my guest is Lisa the Co-Founder and COO of Cartloop. They are a conversational SMS marketing tool that helps DTC brands on Shopify and Shopify Plus to drive revenue and connect with customers through 1:1 conversations.
    The human element that customers crave can sometimes be lost with an e-commerce brand. Conversational SMS with live experts is bringing the real-world experience of being in a store to the online medium.
    What You Will Learn Today
    What exactly is Conversational SMS.
    The pros and cons of SMS automation tools.
    Why one-to-one interactions with your customers build trust and loyalty.
    How to recover 2x more abandoned carts overnight.
    Links And Resources Mentioned
    Cartloop
    Cartloop Case Studies
    Cartloop Shopify App
    Belle Fever
    Today’s episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.

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    • 45 min

Customer Reviews

4.9 out of 5
79 Ratings

79 Ratings

Megs Take ,

Must listen for Shopify merchants

Steve is a wealth of knowledge, and his podcast is a great resource!

AmMeaghan ,

Great insights for Shopify brands

Great resource for new and scaling Shopify brands. Wide range of topics, quality production, thoughtful conversations. Steve is a wealth of knowledge, and the podcast is both informative and enjoyable

Dileepan Siva ,

eCommerce insights and more!

This podcast consistently delivers relevant best practices on how to scale DTC brands. Curation is the lifeblood of what keeps me coming back to listen to new episodes of eCommerce Fastlane.

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