161 episodes

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads. This podcast is for coaches looking to bring their business to the next level and amplify their impact by scaling through ads without hitting burnout. That's the beauty of scaling. Find out more on my website: https://christinabernhard.com.

Scaling to Freedom Podcast Christina Bernhard | FB ads Agency for Coaches

    • Marketing
    • 5.0 • 13 Ratings

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads. This podcast is for coaches looking to bring their business to the next level and amplify their impact by scaling through ads without hitting burnout. That's the beauty of scaling. Find out more on my website: https://christinabernhard.com.

    Should I still run FB Ads during the holidays?

    Should I still run FB Ads during the holidays?

    We’ve almost reached the end of 2022! How wild, right? This time of year raises the question… Should you continue to run FB ads during the holiday season? There is no right or wrong answer to this, but in today’s episodes I’m going to explain an idea of what to expect with your ads in Q4. I will also be talking about whether you should run your ads during the holidays, what I don’t recommend for coaches during this time, and how to manage your ads during the holiday season. Stay tuned!





    Here’s a closer look at what I discuss in this episode: 
    Should you run ads during the holidays What I don't recommend for coaches in Q4 How to manage your ads during the holidays An idea of what to expect from your ads during this time



    Resources: 
    Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 14 min
    How To Deal With The Roller-Coaster Emotions Of Entrepreneurship

    How To Deal With The Roller-Coaster Emotions Of Entrepreneurship

    Becoming a business owner has been one of the most rewarding, and humbling, experiences I have ever had. I was able to grow a successful ads agency, help an array of business owners and coaches, and build a life of freedom. On the other hand, it brought up every feeling imaginable and made me confront the deepest parts of myself. As rewarding as the freedom is, entrepreneurship is hard, which is why many people fail. But if you’re able to overcome those challenges you discover an inner strength that sparks so much power it becomes addicting. 
    In today’s episode I’m going to discuss one of my favorite topics: how to deal with the roller coaster of emotions that arise with entrepreneurship. I go into what makes being an entrepreneur so hard, and how it has nothing to do with the journey. I will then talk about why discomfort is actually a good thing, and how I overcame my fear in my business. Finally, I talk about how hitting milestones don’t make things easier and what they actually do. Stay tuned!





    Here’s a closer look at what I discuss in this episode: 
    What makes entrepreneurship so hard, and how it has nothing to do with the journeyHow I become unafraid of being a better business ownerWhy discomfort in your business is actually a GOOD thingHow hitting milestones doesn’t actually make things easier


    Resources: 
    Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 21 min
    5 Ways To Make Your Offer More Valuable Without Discounts

    5 Ways To Make Your Offer More Valuable Without Discounts

    Gaining success in your business has been the long asked question for entreprepreneurs. But, at what cost to you - or your offers? It is a common misconception that if a launch doesn’t go the way you planned you should just discount it and chock it up as a loss. I’m here to tell you there IS a way to make your offer more valuable without any discounts (or definitely a lot less!).


    In today’s episode I’m going to talk about the difference between what an offer is and what a product is. This is commonly used interchangeably when in fact they are two different things. I will then go over 5 ways to increase your offer without discounting your services or offers. Finally, I will go over how to know what changes to make in order to get the most success. Stay tuned!




    Here’s a closer look at what I discuss in this episode: 
    The difference between your offer and your productThe 5 ways to increase your offer valueHow to know what changes to make


    Resources: 
    Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 16 min
    What happened when I slowed down my business growth

    What happened when I slowed down my business growth

    If you’ve been in the online business space for any amount of time, I’m sure you’ve heard all about the “hustle culture.” It’s “make 10K in a day with my program” or “the more you put in, the more you’ll get out!” and “create freedom today with xyz…” but at what cost? I’ve done both hustling and slowing down and, not that there's anything wrong with that life, have found by slowing down in my business and being more intentional with my time I’m able to not only have a more successful business but TRUE freedom in my life. 


    In today’s episode I talk about 5 things I noticed once I slowed down my business growth. I talk about the benefits it had on my personal/social life, which ultimately allowed me to become a mom; I talk about having the time to create fool-proof SOPs and trainings for my team in order to have a more functional business; and I also talk about how staying present allowed me to propel my business forward by taking the time to review all aspects of my business. Listen in!




    Here’s a closer look at what I discuss in this episode: 
    Five patterns I noticed when I slowed my business down intentionallyHaving the time to make fool proof trainings for my business and teamHow I was able to create a better work-life balanceHow being more present in my business made me fall in love with it all over again


    Resources: 
    Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 19 min
    How I cut my business expenses in half and increased performance

    How I cut my business expenses in half and increased performance

    Every business owner’s goal is to have low expenses and high profits, right? Well, after evaluating my business, I was able to cut my busines expenses in HALF. And the best part? Profits increased, systems became more streamlined, and I was able to focus more on increasing client experience! 


    In today’s episode I talk about how I was able to cut my business expenses in half by reevaluating unnecessary expenses and subscriptions, switching from using independent contractors to in-house employees, and creating SOPs and video trainings for every system in the agency. Stay tuned!




    Here’s a closer look at what I discuss in this episode: 
    How evaluating my subscriptions to cut back costsThe importance of team performance and switching to in-house employeesCreating streamlined trainings and SOPs to cut back on training times


    Resources: 
    Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 24 min
    2022 Meta/FB Ads Trends

    2022 Meta/FB Ads Trends

    Over the years I have seen FB ads change drastically. From IOS 14 tracking interruptions to a more saturated market to changing the name from “Facebook” to Meta. But one thing is the same – in order to be successful in ads you MUST be aware of the trends. 
    In today’s episode, I talk about some of the trends I have seen in 2022 and what I predict will continue to excel in the next year. I talk about some strategies you can use in your business and ads to make them more successful; and finally, I discuss how having a strong organic marketing strategy is fundamental for a successful ads campaign. 




    Here’s a closer look at what I discuss in this episode: 
    Ad creatives that are doing best in 2022 Organic, native ads vs. specifically curated adsThe power of Reels and short videos Having strong fundamental marketing and how it creates more successful ads


    Resources: 
    Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 15 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Penny Amaris ,

Like finding a diamond!

I am an 8 year art director and 20 year brand designer, at agencies and for entrepreneurs; and last year officially started my entrepreneurial journey.

I created campaigns and funnels for my last employer, so I know a bit about this generally, and come from a marketing career— but in opening my own agency, I’ve found that open-source actionable guidance on things like niche technology and strategy is hard to come by.

Listening to this podcast has answered so many questions I had already spent a fair time researching and seeking answers for. This is really high level, so you wonder, if she’s giving so much gold for free, the value of personalized consulting and ad management must be incredible. Nice work, so thankful for what you’ve created.

RA Dine ,

Get ready to go to school!

Love love Christina’s down to earth, practical, and easy to understand approach. She provides tip-packed episodes that are so helpful and make you feel ready to create a funnel, get motivated to work on your business, and feel empowered. I will continue to listen in!

Coach Leslie Seidel ,

helpful and entertaining

So grateful to have found this podcast. Christina breaks things down in a simple easy to digest way.

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