B2B Marketing Podcast B2B Marketing
-
- Business
-
The essential resource for B2B marketers.
-
Episode 146: How joining the board will make you a better commercial marketer
In this week’s episode of the B2B Marketing Podcast, Joel Harrison is joined by Chris Wright, Commercial and Marketing Director, BSI and Simon Rusling, Head of Marketing, Barnett Waddingham. This week’s podcast is in association with Propolis, our community and intelligence platform which gives you access to insights to make decisions, connect with experts and unlock actionable guides and content. This month, we’re talking about all things commercial marketing.
The senior marketers both share how they got into their current roles and developed their skillset over time, as well as the key to being influential when joining the board. You’ll hear how sitting in board meetings can take your marketing to the next level and help you understand the business at a deeper level. Plus they share some advice on how to take off your marketing hat and think like an executive board member.
For more on Propolis, check out all the details here: https://www.b2bmarketing.net/propolis -
Episode 145: How to accelerate growth at one of Europe's fastest growing companies, with Stenn
In this week's episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective.
In addition, Joel brought up how growth marketing was the number one trend in our 2024 Trend Tracker despite the definition of “growth marketing” being a little unclear. They reveal what the key is to growth marketing and how to implement it to help with communications, data understanding and operations.
Stay tuned and find out why Marcio thinks having a global presence around the world helps drive culture and diversity. Plus, he shares his top tip for being successful in his career and why constant learning is essential to grow in the B2B field.
If you’re looking to grow your business, you can find more information about our community hub here where you can get exclusive expert advice, technical content and much more: https://b2bmarketing.net/propolis -
Episode 144: Shane Redding outlines why all marketers need to be ‘commercial marketers’
In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product at Propolis, caught up with Shane Redding, Propolis Strategy Expert to discuss the need for marketers to become commercial marketers.
David and Shane define what we mean by ‘commercial marketer’ in the first place, why so many marketers aren’t acting in this fashion, and what we can do today to start changing the way we operate and prove our value to the board.
Check out our B2B Marketing Trend Tracker here: https://b2bmarketing.net/feature-post-b2b-insights/the-b2b-marketing-trend-tracker-2024-what-trends-are-we-seeing-from-client-side-and-agency-side-marketers/ -
Episode 143: Why brand campaigns need to be paw-sitively bold in today's climate, with Gamma
In this week's episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Andrea Herbert, Marketing Director, Gamma to discuss the company’s new fluffy (in a good way) brand. They talk about everything from Gamma’s current goals as a brand to its culture and people-first approach.
They then dived into Gamma’s #GoodTogether brand campaign, which features a big fluffy purple dog as a part of their campaign, as well as Gamma’s return on relationships calculator. Find out how much coverage the campaign is getting and what metrics Gamma is looking at to measure success. Plus, stay tuned to hear about the CFO and CEO’s reactions to their bold brand idea and if the big purple dog has a name… -
Episode 142: How BT successfully transformed into a B2B brand with its new campaign
In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand and Marketing Director, BT to discuss their latest campaign and brand transformation.
The two delve into everything from running a global marketing team to why the word ‘business’ was mentioned 21 times in its brand campaign, “We’ve Got Your Back” – there is a method to the madness. Plus, if you want to find out why the key to brand messaging is through culture and strategy, you can find out from Helen herself. -
Episode 141: Rebranding at scale: How Dayforce put storytelling at the heart of their rebrand
In this latest episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing, catches up with Eric Glass, Chief Marketing & Communications Officer, at Dayforce - a human resources software and services company.
Eric explains the impetus behind the rebrand, how they put storytelling at the very heart of the endeavour, and the results it's driving so far.
Customer Reviews
Great speakers - big focus on culture and people leadership
Episode 1 - great mix of SMEs and topics
Loved the focus on culture, behavior and leading teams. In the future would also love some practical ideas and frameworks .... will continue to listen!
B2B Marketing Podcast: Unlocking Strategies for Success
The B2B Marketing Podcast is a valuable resource for marketers and business professionals seeking to excel in the realm of business-to-business marketing. Hosted by industry experts, this podcast offers a wealth of insights, strategies, and real-world examples to help listeners navigate the unique challenges of B2B marketing.
One of the standout qualities of this podcast is its focus on practicality and actionable advice. The hosts dive deep into various B2B marketing topics, including lead generation, content marketing, account-based marketing, sales enablement, and more. They provide tangible tips and step-by-step guidance, empowering listeners to implement effective strategies in their own B2B marketing efforts.
The podcast features a diverse range of guests, including marketing professionals, industry leaders, and entrepreneurs. These guests share their expertise, experiences, and success stories, offering valuable perspectives and inspiring ideas. The conversations are informative, engaging, and filled with valuable takeaways that can be applied to various B2B marketing scenarios.
The production quality of the podcast is top-notch, with clear audio and well-structured episodes. The hosts maintain a conversational tone, making the content accessible and relatable. The pacing is excellent, ensuring that each episode remains engaging without dragging on.
While the podcast primarily focuses on B2B marketing, the hosts occasionally touch on related topics such as sales, customer experience, and marketing technology. This broader scope adds depth to the discussions and provides a well-rounded perspective on the challenges and opportunities within the B2B space.
In summary, the B2B Marketing Podcast offers a valuable blend of expertise, practical advice, and industry insights for marketers in the B2B space. With its engaging format, expert guests, and actionable strategies, this podcast is a must-listen for professionals seeking to unlock success in their B2B marketing endeavors.
-Lauren Materia, Quotable Media Co.
A must-listen!
Cannot thank the B2B Marketing team enough for putting out such an incredible podcast! Each episode is packed with engaging conversations, insightful, content, and actionable ideas. I truly learn something every time I tune in. Highly recommend!