Stay Hungry - Marketing Podcast Codebreak

In this episode, Dean Maden, a former soldier turned strongman competitor, is back for part two. Dean continues to share his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host, Andy Rao, as he delves into Dean's inspiring story of mental fortitude and transformation in more detail.


BEST BITS


‘Overcoming things in the gym helps you overcome things in life - it helps you achieve things and understand that you ‘can’, and that will translate over to your professional life.’‘It’s so powerful to block time out of your day to focus on what it is that you need to get done.’‘Experiences with your family don’t have to be expensive. It’s just important that you make the time to spend with them and prioritise that in your diary.’‘Have a bulletproof day. Start your day off the way you want to, but also end it the way you want. And then you stick to that because - if you know it works - why wouldn’t you?!’

VALUABLE RESOURCES
 
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
 
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
 



ABOUT THE HOSTS
 
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
 
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
 
Website:  https://www.codebreak.co.uk/

In this episode, Dean Maden, a former soldier turned strongman competitor, shares his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host Andy Rao as he delves into Dean's inspiring story of mental fortitude, transformation, and triumph.


BEST BITS


‘I said I wanted to make it to the Worlds, and I told people. The following year I was at the Worlds and came ninth. For me it’s just having a relentless mentality of ‘I will do it’.’ ‘As a kid I always wanted everyone’s attention and to stand out. I think that carried through to the army but in more of a determined way, as I won the Soldier’s Soldier award.’‘You see people drop like flies as you go through army training. But I’m a very stubborn person and I would not drop out. It was about making your life hell as fast as you can, to try and find out who will break.’‘People have a lot of expectations of others that you can feel are being forced on you, like getting up at 5am and reading daily etc. But if you’re not enjoying doing that stuff, then it doesn’t actually have any benefit to you.’  
VALUABLE RESOURCES
 
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
 
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
 



ABOUT THE HOSTS
 
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
 
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach.
 
Website: codebreak.co.uk

In this episode, Andy and Martha discuss the importance of celebrating wins and its profound impact on mindset. They explain how acknowledging achievements, no matter how small, can fuel motivation and lead to greater success. Andy and Martha also share practical strategies for creating a positive mindset and embracing the power of celebration on the journey to achieving your goals.


KEY TAKEAWAYS
It can’t be underestimated how powerful having someone by your side is when it comes to your wins.Not that many people talk about their wins in their marketing. It’s so important to know your values within your team. It makes it easier when you’re recruiting and scoping new suppliers etc, but it also underpins what you do and who you are.If you have a mental block with journaling, start small. Start with three wins on your phone each night and then work your way up.Having a goal to work towards that isn’t dependant on your job or your family, but something that’s your own goal is so important. 
VALUABLE RESOURCES 

Stay Hungry Podcast Series
Stay Hungry Bestselling Book


Join the Codebreak Academy - https://academy.codebreak.co.uk/join

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
 
ABOUT THE HOSTS


Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.


Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
 
CONTACT THE HOSTS


Website - https://www.codebreak.co.uk/
LinkedIn – https://www.linkedin.com/company/codebreak

For this episode, Andy talks about creating content that gets to the point. People haven't got time to faff around, so clarity matters. Andy explains how to become expert at creating clear and concise copy that still engages and generates sales.
KEY TAKEAWAYS
The world of marketing is full of fluff and consumers are sick of it.Theories, guru speak, jargon and wordiness are all examples of fluff.Proper images tell a story. Stop using stock photos, they look awful and don´t quite fit what you need to say.Post content consistently.Using too many adverbs, adjectives and superlatives is counterproductive. It puts people off.Know your audience. If they like emojis or slang, include some.Don´t bang on about yourself all of the time.BEST MOMENTS
‘He talks too slow and by the time he gets to the point, you´re dead. ´
‘Consistency is key.’
‘What s**t can you strip out?’
 
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join 
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
 
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak

In this episode, Joel and Andy explain how to use AI to generate better copy. They and their team have been experimenting with using AI for all kinds of writing from the start. So, you know that the tips and tricks they share in this episode are going to vastly improve the results you get when using AI for writing marketing copy.
They explain how to provide any AI tool with clear, concise, and effective briefs by using the right prompts. As well as sharing how to input data about the performance of ads that are already running and get advice about how to improve them.
KEY TAKEAWAYS
AI is here to stay. Learning to use it well now will put you way ahead of your competitors.AI is only as good as what you put into it. Even the smartest AI system in the world will produce rubbish if you ask it the wrong questions.Provide AI with examples of good copy to get the tone and language right.Tell AI about your audience.Never simply publish what is produced. Read it, fact-check it and tweak it. AI is not a replacement for your brain and experience.A/B test all of your ads regardless of how they are written.BEST MOMENTS
‘You still are going to save a lot of time. But it´s (AI) not the miracle cure. ´
‘Because so many people are using AI badly, there's never been a better time to make your messaging stand out.’
‘The result you get is only going to be as good as the brief you give. Treat AI like a human.’
 
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join 
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
 
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shro

In this captivating episode, Andy & Joel dive into the critical distinction between knowledge and wisdom in the realm of marketing. They explore how simply possessing a wealth of information doesn’t necessarily equate to sound decision-making, effective application and sales.
They share real-world examples of the most common pitfalls so you don´t make the same mistakes. Including how to avoid information overwhelm and losing sight of your objective. Andy & Joel also explain how to leverage the wisdom of others, so you can grow faster. 
KEY TAKEAWAYS
Knowledge and wisdom are two different things.Knowledge is knowing that the Frankenstein is the name of the scientist, not the monster. Wisdom is knowing that the scientist is the monster.Knowledge alone has little value. You need wisdom to know how to apply what you know effectively.You gain wisdom by getting on with it and using what you have learned. Acquire your knowledge from people who are still using what they are teaching.Actively pay attention to the mistakes and the wins that people around you are getting. Apply wisdom gained from other areas. 
BEST MOMENTS
‘The trick is to learn enough so that you can have a go.’
‘Some people are just world-class at getting ready.’
‘You don't have to spend 20 years getting wise, you can buy wisdom from others.’
EPISODE RESOURCES
https://www.amazon.co.uk/Move-Fast-Break-Things-Facebook-ebook/dp/B01LW7YEZ9/
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join 
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell succes