Life Insurance Academy Podcast

Life Insurance Academy
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Are you new to the life insurance sales industry?...or have you been struggling to find your footing and develop real sales growth and profitability in your career? Perhaps you are an independent agent who's gotten some traction but are hitting some roadblocks and now you are ready to take your business to the next level. The LIA Podcast is a life insurance sales show brought to you by some good guys who are really great at what they do. Not only is their focus is on agent development, sales training, performance and success, they also place an extremely high value on client care and always doing the right thing. The Life Insurance Academy podcast takes you out of the classroom and into the conversations of these top producing agents and their guests. The LIA show is a listening experience that is a complement to the on-demand e-learning training resource of LifeInsuranceAcademy.org. The Life Insurance Academy was designed by agents for agents to help address the most common issues and challenges faced by life agents. LifeInsuranceAcademy.org Life insurance academy is an online educational platform for selling final expense, term, IULs, whole life and mortgage protection insurance. It's designed for beginners in the life insurance industry who may not have any sales experience and for the veteran who simply needs to improve their game. While navigating through the life insurance academy you'll find podcasts, videos and downloadable content and supporting sales materials to help you increase your sales and manage your book of business. Inside you will learn about prospecting, leads, how to approach your clients, proven sales processes and presentations, closing techniques, client care and much more.

  1. How to Sell Life Insurance: The Secret to Closing More Sales

    1D AGO

    How to Sell Life Insurance: The Secret to Closing More Sales

    If you've ever felt awkward, hesitant, or unsure at the close, this episode is for you. In this solo teaching episode of the Life Insurance Academy Podcast, Roger Short breaks down the most misunderstood moment in the sales process: the close. Here's the truth—closing isn't about pressure. It's about permission. When you lead with clarity and confidence, clients don't feel sold… they feel served. In this episode, you'll learn: Why "If you confuse, you lose" (and how clarity actually increases your close rate) How to set the table so clients know exactly what to expect (no surprises, no resistance) The psychology behind confident closing (hint: people buy emotionally, justify logically) A simple trial close framework that assumes agreement without pressure How to handle the "I want to think about it" stall with empathy and leadership The 3 biggest closing mistakes agents make—and how to avoid them Why confidence grows in the calm (and how silence actually helps you close) This episode ties together the first four fundamentals—belief, trust, stakes, and options—and shows you how they all lead naturally to a confident, peaceful close. As taught by Donald Miller: If you confuse, you lose. But clarity always wins. 🎯 If you want to close more business without sounding salesy, this is a must-watch. 👉 Subscribe to the Life Insurance Academy Podcast 👉 Turn on notifications so you never miss a new episode 👉 Comment below and tell us if you want more solo teaching episodes like this 👉 Share this episode with an agent who's ready to close with confidence and clarity

    24 min
  2. Selling Life Insurance: 5 Non-Negotiable Habits for Consistent Income

    JAN 28

    Selling Life Insurance: 5 Non-Negotiable Habits for Consistent Income

    If you've ever ended a "work day" and thought, "I was busy… but did I actually move the needle?" — this episode is for you. In this Life Insurance Academy Podcast, Zach and Chris break down what a winning day snapshot looks like for a high-producing final expense / telesales agent (especially working from home). No fluff. No hype. Just the daily standards that create consistent apps, consistent income, and consistent momentum. You'll learn the 5 non-negotiables top producers follow: Talk to seniors every day (conversations create skill + cashflow) Be a difference maker (principled sales process + control + trust) Follow up until they buy or die (respectfully… and relentlessly) Train on what moves the needle (objections, underwriting, products, tone/pacing) Guard your mind (home distractions, emotions, inconsistency, self-doubt) They also share real benchmarks (dials, conversations, presentations), plus a sample daily schedule to help you build structure that beats motivation every time. 🔥 If you're building a team, send this to an agent who needs help tightening up their daily activity — because results don't lie. ✅ Subscribe for weekly training + agent growth content 💬 Comment below: Which of the 5 areas do you need to tighten up this week? #LifeInsurance #FinalExpense #Telesales #InsuranceSales #SalesTraining #LifeInsuranceAcademy

    46 min
  3. Selling Life Insurance: Why conviction (not persuasion) is what makes business stick

    JAN 21

    Selling Life Insurance: Why conviction (not persuasion) is what makes business stick

    What happens when you leave a steady 17-year career… and step into a commission-only world with setbacks, doubt, and a whole new learning curve? In this episode of the Life Insurance Academy Podcast, we sit down with Brian Jackson—former deputy sheriff turned life insurance agent—to talk about the real transition: the mindset shift, the "part-time with full-time commitment" approach, and what it takes to keep moving forward when the early days are rough. We dig into: How Brian went from law enforcement to insurance (and why alignment at home matters) The "what if" trap (fear + regret) — and how to flip it into "what if it works?" Why conviction (not persuasion) is what makes business stick The power of raising the stakes by getting clients to talk about their family The role of community + bootcamps in building confidence, consistency, and production Brian's personal wake-up call: a massive heart attack at 38—and how it changed everything If you're a new agent (or you've been taking hits lately), this one is a reminder: it's hard… but it's worth it. 👇 Subscribe, drop a comment, and tell us where you are in your journey (new agent / rebuilding / scaling). Connect with Brian: Instagram: @abundantlifeins Facebook: Abundant Life Insurance Group TikTok: Abundant Life Insurance #LifeInsurance #Telesales #SalesTraining #InsuranceAgent #Mindset #LifeInsuranceAcademy

    40 min
  4. Selling Life Insurance: Stop Losing Sales Over Price, The Real Psychology of Money Objections

    JAN 14

    Selling Life Insurance: Stop Losing Sales Over Price, The Real Psychology of Money Objections

    Where there is no value, there is no price low enough. In this Life Insurance Academy Podcast episode, Roger breaks down one of the most misunderstood—and feared—parts of the sales conversation: money. If you've ever heard a client say "I want to think about it" or "That's too expensive", this episode will completely change how you hear (and handle) those objections. You'll learn: The 5 real reasons people don't buy (and why "no money" usually isn't the real one) Why price is rarely the problem—perceived value is How to confidently isolate and eliminate objections instead of chasing follow-ups The psychology behind money conversations in final expense vs. mortgage protection How to lead with empathy, clarity, and affordability—without discounting or apologizing Why great agents don't pressure… they guide This episode introduces The Money Dial—a practical framework to help clients connect price to purpose, move from hesitation to confidence, and make buying decisions that actually stick. If you want higher close rates, better persistency, and more confident money conversations, this is a must-watch. 👉 Take action: Before your next appointment, write down your three most common objections and script two empathetic clarifying questions for each. Practice them out loud. Lead with value—and watch your results change. 🔔 Subscribe for weekly training 👍 Like if this helped you 📤 Share this episode with an agent who needs to hear it

    24 min
  5. How to Sell Life Insurance: Build a 2026 Plan You Can Actually Execute

    JAN 7

    How to Sell Life Insurance: Build a 2026 Plan You Can Actually Execute

    What if 2026 isn't just "new year hype"… but the year you build a system that forces results? In this Life Insurance Academy episode, Roger, Chris, and Zach recap the lessons of 2025 and map out a clear, executable game plan for 2026—starting with a story from the 2008 USA "Redeem Team" that every agent needs to hear: Kobe Bryant, 4:45 AM, and four words that change everything: "I got goals." Inside this episode, you'll learn: Why most goals fail (they're vague, vanity, and unsupported) The difference between dreaming and goal-setting (hint: a plan + daily action) A simple framework to build your 2026 plan: Vision → Math → Method → Metrics How to reverse-engineer your income/production goal into monthly, weekly, and daily targets The key inputs to track so you can control your outcome: dials, contacts, conversations, presentations, apps, premium, placement rate The 3 goals every agent needs: Production goal Process goal Personal development goal (pick skills that make you dangerous in 2026) A practical 30-day execution checklist to start strong and stay consistent 🔥 Free Resource: We also mention a Goal Setting Calculator you can download for free at https://lifeinsuranceacademy.org/agent-financial-journey-calculator/  to help you run the math and build your plan. ✅ Ready to stop "hoping" and start executing? Join the Life Insurance Academy coaching calls + get plugged into the community. 👉 Learn more at: LifeInsuranceAcademy.org CTA: If this episode helped you, like, subscribe, and comment "I GOT GOALS"—and tell us your #1 target for 2026.

    58 min
  6. Selling Life Insurance: From Winging It to Winning, Sydney's Breakthrough Sales Process

    12/31/2025

    Selling Life Insurance: From Winging It to Winning, Sydney's Breakthrough Sales Process

    If you've ever felt like you're "winging it" on the phone, this episode is for you. In this Life Insurance Academy Podcast interview, Sydney Deshotel shares her journey from serving/bartending and working in a hospital to becoming a top-producing independent agent—and how everything changed when she discovered what most agents are missing: a repeatable sales process. Sydney opens up about: Walking into her first bootcamp feeling nervous, intimidated, and behind The "aha" moment when she learned to focus on who the client is protecting + why they filled out the form Why selling off "personality" alone is exhausting—and how structure creates confidence How community, daily training, and live dials help agents stop feeling alone and start thriving Her heart for helping new agents (especially women) find a culture that's healthy, supportive, and built to develop people If you're a newer agent, rebuilding, or ready to stop guessing and start improving your consistency—this conversation will hit home. Connect with Sydney: Instagram: sydney_deshotel Facebook: Sydney Kate Deshotel 👉  If this episode encouraged you, drop a comment to cheer Sydney on, like, subscribe, and share it with an agent who needs a better process (and a better room).

    39 min
  7. Selling Life Insurance: The 5 Real Reasons People Don't Buy Life Insurance and How to Fix Them

    12/24/2025

    Selling Life Insurance: The 5 Real Reasons People Don't Buy Life Insurance and How to Fix Them

    Families are depending on you—and the only thing standing between them and financial disaster is your ability to help them make a decision. In this episode, Chris and Roger break down the 5 real reasons people don't buy (and why "I want to think about it" is usually a smokescreen). If you're hearing the same objections over and over, this framework will help you identify what's actually happening, remove the barrier, and confidently guide clients to protect the people they love. In this episode, you'll learn: The 5 barriers behind almost every objection: No Trust, No Need, No Want, No Urgency, No Money How to build trust fast using authority + empathy (especially in telesales) Why "need" can't be created—only discovered and uncovered The 4 stakes questions that move a client from "need" to "want" (and "want" to urgency) How to avoid killing the close by making the end confusing or transactional How to handle affordability with dignity and still get the application Quick CTAs ✅ Drop a comment: Which barrier do you see most often—trust, need, want, urgency, or money? ✅ Share this episode with an agent who keeps hearing "Let me think about it." ✅ Subscribe for more training that helps you sell with clarity and confidence. https://lifeinsuranceacademy.org/

    40 min
  8. How to Sell Life Insurance: Objection Mastery: Turning "No" into "Not Yet"

    12/17/2025

    How to Sell Life Insurance: Objection Mastery: Turning "No" into "Not Yet"

    Objections aren't killing your sales — misunderstanding them is. In this episode of the Life Insurance Academy Podcast, Roger Short breaks down why objections are not rejection, but signals of uncertainty, fear, and missing clarity. Top producers don't fear objections — they welcome them, because they know objections are part of the process, not a disruption to it. You'll learn: Why objections are emotional, not logical The three most common objections in life insurance sales — and what they really mean How to use internal-based questioning to guide prospects instead of pushing them How to reframe "no" into "not yet" — and lead it to a confident yes Why your role isn't to overcome objections, but to dissolve them through clarity and empathy This episode will change how you hear "I need to think about it," "It's too expensive," and "I already have coverage." If you want calmer conversations, higher trust, and more applications written — this is a must-watch. 🎧 Listen. Learn. Lead with confidence. 👉 Subscribe for more sales psychology, principled selling, and agent development 👉 Share this episode with an agent who struggles with objections

    25 min
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4.8
out of 5
145 Ratings

About

Are you new to the life insurance sales industry?...or have you been struggling to find your footing and develop real sales growth and profitability in your career? Perhaps you are an independent agent who's gotten some traction but are hitting some roadblocks and now you are ready to take your business to the next level. The LIA Podcast is a life insurance sales show brought to you by some good guys who are really great at what they do. Not only is their focus is on agent development, sales training, performance and success, they also place an extremely high value on client care and always doing the right thing. The Life Insurance Academy podcast takes you out of the classroom and into the conversations of these top producing agents and their guests. The LIA show is a listening experience that is a complement to the on-demand e-learning training resource of LifeInsuranceAcademy.org. The Life Insurance Academy was designed by agents for agents to help address the most common issues and challenges faced by life agents. LifeInsuranceAcademy.org Life insurance academy is an online educational platform for selling final expense, term, IULs, whole life and mortgage protection insurance. It's designed for beginners in the life insurance industry who may not have any sales experience and for the veteran who simply needs to improve their game. While navigating through the life insurance academy you'll find podcasts, videos and downloadable content and supporting sales materials to help you increase your sales and manage your book of business. Inside you will learn about prospecting, leads, how to approach your clients, proven sales processes and presentations, closing techniques, client care and much more.

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