Personal Injury Mastermind Chris Dreyer, Rankings.io

Whether you're a seasoned veteran or just starting, this podcast is your essential resource for mastering the art of marketing and ensuring your firm's long-term success. Hosted by Chris Dreyer, founder of Rankings.io and a trailblazer in legal marketing, Personal Injury Mastermind is your weekly guide to staying ahead in an ever-evolving and fiercely competitive landscape.
Each episode features elite personal injury attorneys and innovative vendors who share exclusive insights and proven growth strategies to help you dominate your market. From leveraging the latest trends to implementing cutting-edge techniques, you'll gain the tools and knowledge needed to revolutionize your firm's presence and attract high-value cases.
With a guest list featuring industry juggernauts such as Seth Godin, Jennifer Gore, James Helm, and Daniel Morgan, PIM brings you unparalleled access to the brightest minds in legal marketing and personal injury law.
Subscribe to the Personal Injury Mastermind podcast today.

Leaders don't wait for opportunities - they create them.
In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority?
Just ask trucking litigation pioneer Joe Fried, founding partner of Fried Goldberg. Long before it became a hot practice area, Joe was building his nationally renowned firm by hyper-specializing in trucking cases. An unconventional vision that drew skeptics and naysayers at first.
But Joe's conviction paid off in a big way. Through total commitment to mastering this niche, he uncovered critical case details and massive insurance coverages that generalists missed. We're talking $150 million in hidden policies on a single case!
Joe took it even further by cultivating an entire ecosystem around trucking law. From co-founding pioneering organizations like the Academy of Truck Accident Attorneys to getting official ABA Board Certification established, he legitimized and advanced the whole specialty.
Now Joe reveals his insights on how niche focus, grit, and building the right support system are the keys to dominating any emerging area. Whether you want to blaze your own trail, maximize cases, or just learn from a living legend - this is the story of stratospheric success through hyper-specialization.
Don't miss legal marketing titan Chris Dreyer's second eye-opening conversation with Joe Fried (check out Part 1 here). They cover Joe's journey taking an unconventional idea and turning it into one of today's most robust practice areas.
Get your PIMCON Ticket Today!

Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
Joe Fried on LinkedIn
Fried Goldberg on LinkedIn
Fried Goldberg Website
The Trucking Attorneys YouTube

What’s in This Episode:

Who is Joe Fried?

What is the best marking tactic for getting commercial trucking cases?

What is the difference between b2b and b2c marketing for trucking cases?

What to do as soon as a trucking case comes in the door.


Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

Additional Episodes You Might Enjoy

80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

101. Pratik Shah, EsquireTek — Discovering the Power of Automation

134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

96. Brian Dean, Backlinko — Becoming a Linkable Source

83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

As a personal injury attorney - you work hard to get the best settlements and verdicts for your clients. But what happens after they get the check? Julian Gray provides comprehensive settlement planning for clients that can make millions of dollars of difference. 
With over 25 years of experience, his Pittsburgh-based firm, Julian Gray Associates, is renowned for its expertise in Medicaid planning, veterans benefits, special needs planning, and settlement planning.
In this eye-opening conversation, Julian explains :

Why partnering with settlement planning experts from day one gives you a massive competitive advantage,

How to protect your firm and your clients by navigating complex issues like Medicare's interests,

The power of custom-tailored settlement solutions to set your firm apart and attract top-tier cases,

And how comprehensive settlement planning services can fuel your marketing and generate a steady stream of referrals. 

Get your PIMCON Ticket Today!
Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
Julian Gray LinkedIn
Julian Gray Associates Website
Julian Gray Associates Facebook 
What’s in This Episode:

Who is Julian Gray?

How are settlement attorneys compensated?

When should a personal injury attorney consider a settlement-attorney partnership?

What are the tax implications for a major settlement?

Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy

80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

101. Pratik Shah, EsquireTek — Discovering the Power of Automation

134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

96. Brian Dean, Backlinko — Becoming a Linkable Source

83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

New auto safety tech could decimate accident cases 50%+ in just years. Is your PI firm ready for this disruption? Michigan's elite accident attorney Steven Gursten breaks it down.
His elite firm, Michigan Auto Law (@_autolaw), is the only board-certified auto accident practice in Michigan. With 21 attorneys across 5 office locations, they've been serving injury victims throughout the state for over 50 years. Steven builds on his success and looks to the future. He shares his proprietary game plan for future-proofing your marketing and business model so you don’t get left behind.
You'll get Steven's step-by-step tactics for:

Diversifying into lucrative, untapped niche practice areas before the pack

Building an authoritative brand presence that cements your firm as the go-to specialists

Adapting your marketing mix as your practice matures

Since our last talk in 2021, he's doubled down on these future-focused efforts. Now he reveals the latest pivots preparing his firm for what's next.

Get your PIMCON Ticket Today!

Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
Steven Gursten on LinkedIn
Michigan Auto Law on LinkedIn
Michigan Auto Law Website 
Michigan Auto Law Instagram
Seven Gursten on PIM: Episode 70

What’s in This Episode:

Who is Steven Gursten?

Is it better to have one website with pages for each practice area? Or multiple niche websites for each practice area?

What is a sure-fire way to track a branding campaign?

How to decline a case and still get positive Google reviews?


Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

Additional Episodes You Might Enjoy

80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

101. Pratik Shah, EsquireTek — Discovering the Power of Automation

134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

96. Brian Dean, Backlinko — Becoming a Linkable Source

83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Chad Celi, AKA ChadGPT, a true master of marketing in the personal injury space. Chad's agency is built on the principles learned from the legendary Jay Abraham. He has worked with over 119 industries, including some of the biggest names in PI like Mike Morse and Darryl Isaacs.
Throughout this jam-packed interview, Chad shares his invaluable insights on how to avoid the pitfalls of marketing malpractice. He explains the importance of rebranding your intake team, optimizing your intake language, and leveraging the power of reviews to boost your firm's reputation and attract more clients.
Whether you're a seasoned PI attorney looking to take your marketing to the next level or just starting out and looking for a competitive edge, this episode is a must-listen. 
Selective about who he works with, this interview gives exclusive insights you won't want to miss. 

Get your PIMCON Ticket Today!

Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
Chad Celi LinkedIn

What’s in This Episode:

Who is Chad Celi?

The three worst forms of marketing malpractice and how to avoid them.

Psychological tweaks to inspire rave reviews - even from calls you reject. 

How to increase the volume of opportunities for capturing reviews. 


Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

Additional Episodes You Might Enjoy

80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

101. Pratik Shah, EsquireTek — Discovering the Power of Automation

134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

96. Brian Dean, Backlinko — Becoming a Linkable Source

83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Growing a firm to 8 figures in under five years might seem like a lucky break, but what if you could repeat that success 25 times? 
Luis Scott (@luisscottjr)  has done just that, and he's ready to share his proven strategies with you.
From taking a firm from 25 to 150 employees and securing $100 million in settlements in just two years, to his unique perspective on turning challenges into opportunities, Luis has the expertise to help you achieve massive growth.
With 8 Figure Firm (@8figurefirm) Consulting, Luis is on a mission to guide 100 law firms to 8 figures in predictable yearly revenue. Will you be one of them?
In this must-listen episode, Luis shares his hard-won wisdom on:

Strategic marketing budget allocation

The importance of tracking revenue per employee

Crafting a compelling USP that sets your firm apart


Get your PIMCON Ticket Today!
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Rankings.io Twitter
Rankings.io Website
Luis Scott on Instagram 
Luis Scott on LinkedIn
8 Figure Firm on Instagram
8 Figure Firm on LinkedIn
8 Figure Firm Website
The Guts and Glory Podcast

What’s in This Episode:

Who is Luis Scott?

What the 60/40 rule is in budgeting for marketing. 

How to identify your own USP. 

What happens when employee productivity doesn't match salary increases?


Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

Additional Episodes You Might Enjoy

80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

101. Pratik Shah, EsquireTek — Discovering the Power of Automation

134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

96. Brian Dean, Backlinko — Becoming a Linkable Source

83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels