165 episodes

Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast. 

Product Powerhouse Erin Alexander

    • Business
    • 5.0 • 42 Ratings

Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast. 

    Art Licensing: Adding a Splash of Creativity to Everyday Products with Leah Keggi

    Art Licensing: Adding a Splash of Creativity to Everyday Products with Leah Keggi

    In this episode of the Product Powerhouse Podcast, host Erin Alexander introduces us to Leah Keggi, the talented designer behind CoastL Studio. Leah's modern beach lifestyle brand is inspired by coastal living and brings a touch of vacation to everyday life, even if you're miles away from the beach. She specializes in art licensing, allowing other businesses to purchase and use her beautiful designs on their products.Erin and Leah dive deep into the world of art licensing, discussing what it ...

    • 28 min
    Everything You Need to Know About Shopify Email App

    Everything You Need to Know About Shopify Email App

    In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app. Here are the key takeaways from this episode: The Shopify Email app is an email service provider available to all Shopify users.It allows users to create email marketing campaigns, automation, and send various ...

    • 24 min
    Strengthening Your Confidence: A Conversation with Mindset Coach Chantel Dempsey

    Strengthening Your Confidence: A Conversation with Mindset Coach Chantel Dempsey

    Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome.Overcoming self-doubt and building confidence is possible for everyoneChanging perspective and focusing on strengths can help build confidenceThe subconscious mind plays a crucial role in self-doubt and can be accessed and reprogrammedPractical techniques, such as celebrating wins and setting a...

    • 27 min
    We're Back! Behind the scenes of my podcast break

    We're Back! Behind the scenes of my podcast break

    Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return.The main topics covered in this episode:The decision to pause the podcast to focus on creating new content.The impact of changes in her work environment on her energy an...

    • 20 min
    Create An Effective Marketing Funnel and Content Strategy for Product-based Businesses with Ruthie Sterrett

    Create An Effective Marketing Funnel and Content Strategy for Product-based Businesses with Ruthie Sterrett

    In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurtu...

    • 43 min
    Wholesale Options on Shopify: How to decide the best option for you

    Wholesale Options on Shopify: How to decide the best option for you

    In this episode, we will explore the different wholesale options available on Shopify. Whether you're a seasoned wholesaler or just starting out, Shopify can be a powerful tool for your business. We'll discuss three main options for using Shopify for wholesale, including creating discount codes for your retail site, using an app like Wholesale Club, or setting up a separate wholesale store. We'll dive into the pros and cons of each method, considering factors like customer experience, cost, a...

    • 19 min

Customer Reviews

5.0 out of 5
42 Ratings

42 Ratings

allurewest ,

Practical and Authentic

I’m a product photographer and visual brand strategist and was looking for eCom podcasts I could recommend to my clients. I was specifically looking for more info on the Shopify email app and coincidentally, Erin recently released an episode breaking it down in great detail, which was extremely helpful. The info she shared was so useful that I listened to several other episodes in one sitting. I love the practical advice she gives on the show, but her vulnerability and authenticity about the struggles of a creative business owner hooked me. Thank you, Erin, for your fearlessness!

Justsjm ,

Must listen podcast for product based businesses

I have an Etsy shop but plan to add my own Shopify based store soon. The information and insight gained from this podcast will surely set me up for success. Thank you for all of the information!

4a LC ,

Must listen

If you have a product, this podcast is for you! You’ll hear tangible steps and ideas you can use immediately.

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