The Marketing Millennials Daniel Murray

If content makes the world go round, then meet the woman who keeps it spinning.
In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively. 
Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar. 
Plus, are webinars the secret weapon your company needs to start using today? 

Yes. Yes. AND YES.
 
00:00:30 - Content Marketing KPIs and Trends
00:02:24 - Refresh Your Content Strategy Annually
00:03:17 - Revamp Webinars for Modern Audiences
00:03:56 - Balancing Evergreen and Trending Content
00:05:04 - Creating Content that Resonates with Audiences
00:06:42 - Importance of Evergreen Video Content
00:09:08 - Repurposing Content for Search Success
00:10:14 - Aligning Content Marketing Goals Strategically
00:11:40 - Integrated Marketing in Large Organizations
00:13:19 - Creating Impactful Content as a Marketer
00:14:18 - Underrated Content Marketing Tips Revealed
00:15:09 - Increase Content Speed to Market
 
 
Follow Tracey: 
LinkedIn: https://www.linkedin.com/in/traceyrwallace/
Newsletter: https://workweek.com/brand/contentment/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me. 
This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates. 
Learn how, by creating a compelling title, teasing valuable content, and being 100% transparent about the ask you’re making, you can increase registration, retention, and repeat attendance. 
Plus, what’s the #1 thing you can do to boost your attendance rates IMMEDIATELY? 
Hint: It always comes down to networking (sorry, introverts). 
 
00:00:56 - How to Revamp Your Webinar Promotion for Success
00:02:01 - Leverage Guests for Distribution Success
00:07:22 - Targeting with Titles in Email Marketing
00:10:32 - More Tips for Successful Marketing
 
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do THIS, Not THAT
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 

What’s got Karen caught in a Target tizzy of absolute madness? 
Stanley Cup— that’s who.
How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight?
Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company.
How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok uinverse? 
Let’s just say this limited-time edition is one download you simply can’t afford *NOT* to add to your Marketing Millennials collection…  
 
Wistia is every marketer’s best-kept secret when it comes to video. 
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials.
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

Do you need a fractional chief marketing officer? 
But first of all, what does a fractional officer even do?
Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs. 
How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights? 
And stay tuned as John shares his top strategies for building a cohesive marketing plan.
You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.
 
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. 
After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
 
00:02:10 - Advantages of Hiring a Fractional CMO
00:07:44 - Marketing Help for Small Businesses
00:09:30 - Becoming a Fractional CMO Requirements
00:11:10 - Fractional CMO Model Enhances Marketing
00:17:01 - Optimal Marketing Budget for Growing Companies
00:20:10 - Small Businesses Benefit from Fractional CMO
00:22:42 - Understanding the Evolution of Consumer Behavior
 
Read “Duct Tape Marketing” here.
 
Follow John:
LinkedIn: https://www.linkedin.com/in/ducttapemarketing
Website: https://ducttapemarketing.com
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 

Are you using your video marketing plan to maximize your brand’s potential?
Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content. 
Learn why webinars are one of the best forms of content that marketers aren’t accessing—and how to successfully implement a live video plan. Are they marketing's most underrated platform?
Plus, what makes good video content great? Learn the key strategies to make your video content *pop* and what questions you should be asking about your content before hitting “post.”
Build trust, connect with your audience, and elevate your brand.

Wistia is every marketer’s best kept secret when it comes to video. 
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials

 
00:00:42 - How Online Video Changed Everything
00:02:44 - B2B Companies and Video Marketing
00:03:46 - Businesses Increasing Video Marketing Efforts
00:09:51 - The Rise of Video Marketing
00:18:22 - Creating Engaging Long-Form Video Content
00:28:01 - Video Production Tips for B2B Marketing
00:37:00 - Creating and Marketing Successful Videos
00:39:22 - Brand Impact on B2B Marketing
 
Learn More About Wistia: 
Website: https://wistia.com
 
Follow Chris:
LinkedIn: https://www.linkedin.com/in/cjsavage/
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek frie

Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence.
What are we talking about? 
Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant, how did Huy Fong’s sriracha sauce become one of the most popular condiments in the world?
Aidan unpacks the tale of how David Tran escaped his life in communist-occupied Vietnam to risk everything on a hot sauce recipe and the Vietnamese community of Los Angeles. 
How did David manage to outlast the competition and outmaneuver numerous knockoffs for over four decades? And what marketing lessons can we take away from his anti-marketing techniques and unique business philosophy? 
Aidan explores the fascinating tale of how the OG marketer stuck to his mission statement and turned down multi-million-dollar deals to continue his legacy of making a rich man’s hot sauce at poor man’s prices.
Don’t miss out.
 
Wistia is every marketer’s best-kept secret when it comes to video. 
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials.
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com