The Higher Ed Marketer Caylor Solutions

Prospective students come from all sorts of backgrounds, communities, needs, and wants. 

A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why.

Shaping your content to satisfy the needs of your unique audience is key to leveraging content across generations.

Laura Alloway, Sr. Director of Marketing and Communications at Ohio State University College of Food, Agricultural, and Environmental Sciences (CFAES), joins us for a conversation on knowing your audience and why you should keep your house clean.
Join us as we discuss: 
[5:50] Considering your audiences why
[11:26] Engagement for generational audiences
[17:53] Why targeted messaging starts with your website
[23:40] How OSU is deploying AI tools

Check out these resources we mentioned during the podcast:
Laura Alloway on LinkedIn

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.


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Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations.
Kathleen Stockham, Chief Marketing Officer at South College, may have only been involved in the higher ed space since 2022. But she’s leveraging her experience with companies like Verizon to supercharge their school’s digital campaigns.In this episode, we explore how your school’s marketing team can incorporate e-commerce solutions that go beyond brand awareness.
Join us as we discuss:
[5:13] The need to understand touchpoints in the student life cycle
[12:34] Guerilla marketing tactics that actually move the needle
[21:43] Competency-based education that makes students’ lives easier
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop.
But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher ed waters.
We’re joined by Bridget Kurkowski, the VP of Enrollment Services at Encoura, who emphasizes how even just one LinkedIn message can go a long way in professional development.
Join us as we discuss:
[8:08] How to curb admissions turnover
[20:27] Why you shouldn’t beat around the investment bush
[33:18] Mentorship for engagement and growth
Check out these resources we mentioned during the podcast:
Chasing Mission Fit by Bart Caylor
bridgetk@encoura.org
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year's plan may seem like the only option.
We’ve got two words for you — “strategic communication.”
In this episode, we take a look at starting with your school’s “why,” which starts with auditing all the tools in your kit.
Kicking off our conversation is Eric Henry, the President of Carousel Digital Signage, who shares with us the importance of crafting a plan around generational preferences.
Join us as we discuss:
[4:24] Intentional student engagement in higher ed marcomm
[14:57] Starting with strategy instead of winging it
[24:33] Generational preferences among prospective students
Check out these resources we mentioned during the podcast:
Carousel Digital Signage Booklet
eric.henry@carouselsignage.com

If you’re interested in getting your hands on a copy of the Higher Education Booklet Eric talked about in our podcast please reach out to: sales@carouselsignage.com with the subject line “Send me the Higher Ed Booklet”.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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Authentic engagement means more than just editing a template and calling it a day.
It’s about sitting down with stakeholders and talking through the marketing process. It’s about getting to know your current and prospective students and learning about their journeys and schedules.
It’s about taking risks and trying new projects – not reverting back to the comfort of the same old, same old.
That’s why we’re talking to “Marketing Dude” Patrick Stone, the Director of Strategic Communications and Marketing at Cape Cod Community College. Taking big swings and zigging when everyone else is zagging are just some of the keys Patrick brings to the table in this week's episode.
In this episode, we unpack crucial components of authentic engagement with prospective students.
Join us as we discuss:
 
[3:28] A deep dive into higher ed budgeting
[13:39] Transforming prospective student connections
[20:57] Tools that will help with student retention
Check out these resources we mentioned during the podcast:

Patrick Stone on LinkedIn
pstone@capecod.edu 
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of.

The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are.

We’re joined by Olivet Nazarene University’s Executive Director of Traditional Enrollment, Luke Franklin, and Asbury University’s Vice President of Enrollment & Marketing, Jennifer McChord, to talk about how ZeeMee has transformed campus culture at their institutions.

In this episode, we break down why you should give ZeeMee a try today.

Join us as we discuss: 
[5:22] Fostering relationships through ZeeMee
[7:42] What is ZeeMee?
[13:52] How Zeemee can help marketers glean Gen Z insights
[26:10] Why Zeemee is a critical enrollment funnel asset

Check out these resources we mentioned during the podcast:
The ZeeMee App
Chasing Mission Fit by Bart Caylor
Harrison “Soup” Campbell at ZeeMee
Tyler Groepper at ZeeMee
Jennifer McChord on Linkedin
jennifer.mcchord@asbury.edu 
Luke Franklin on Linkedin
Olivet Nazarene University’s Website

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.